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Burberry Enters into Partnership with Gen.G

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Burberry has partnered with global esports organization Gen.G for the launch of a four-part educational content series “to champion women and the importance of inclusivity within gaming” as part of Gen.G’s NetWORK: Inspire program.

The partnership marks Burberry’s first foray into the world of esports and builds on both Burberry and Gen.G’s commitment to helping underrepresented communities gain valuable skills and insights that will empower them to go beyond.

Hosted by entrepreneur and content creator, Emily Ghoul, the series features women in gaming, content creators, and influencers from across the industry, alongside members of the Burberry team. Each episode features an open discussion about the common challenges facing women within gaming, including toxic online environments, stereotyping, and underrepresentation.

According to a Global Gaming Gender Balance Scorecard released by Forbes in 2020, almost half of all gamers are women, however, the vast majority of executive positions in the gaming industry are held by men. With the hope of highlighting the underrepresentation of women in leadership within the industry, the series aims to reframe the “play to win” narrative of esports into one that is actively promoting inclusion and change within the gaming community.

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In addition to the series, Burberry will be donating to the Gen.G Foundation Scholarship. The Gen.G Foundation aims to develop talented young gamers with the potential to lead the industry’s next generation, whilst promoting a culture of diversity and inclusion. Burberry will select a scholarship recipient that champions these values through their work and demonstrates a commitment to empowering underrepresented communities within the gaming industry and beyond. The chosen recipient will be notified in September 2022, with the scholarship funds being shared directly with their selected college or university.

“We are so proud to partner with Gen.G and to support the next generation of women within gaming to go beyond. Through our programming and scholarship, we hope to equip young leaders with the skills they need to succeed and achieve their aspirations,” Rachel Waller, Global VP of Channel Innovation at Burberry, said.

eSports

LEON Kicks Off Dota 2 Tournament – LEON Masters #1

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LEON is excited to announce the launch of its first-ever Dota 2 tournament, called LEON Masters #1. The event, organized with the support of GAM3RS_X, kicks off on June 10, 2024, and runs until July 28, 2024, featuring top teams from across Europe and CIS. The total prize pool is an impressive $100,000.

LEON Masters #1 is a thrilling online event structured in three main phases:

  • Group Stage #1 (June 10 – June 23, 2024): 16 teams will be split into two groups of 6 teams each. All matches will be played in a Bo2 (Best of 2) format. Group winners advance directly to the semifinals, teams placed 2nd to 5th move to the next group stage, and the last-placed teams are eliminated.
  • Group Stage #2 (July 15 – July 24, 2024): Teams are re-divided into two groups of 6 teams each. Matches remain in Bo2 format. The top two teams from each group will proceed to the quarterfinals, while the others are eliminated.
  • Playoffs (July 26 – July 28, 2024): The final stage will feature a single-elimination bracket, with all matches played in a Bo3 (Best of 3) format.

The prize pool distribution is as follows:

  • 1st place: $50,000
  • 2nd place: $25,000
  • 3rd-4th place: $12,500 each

Stay tuned for announcements and updates on our official channels. The first series of matches has already begun, including Twisted Minds vs. Kalmychata, L1GA TEAM vs. PSG Quest, and MOUZ vs. JustBetter. Full schedule and results will be available on the tournament’s website.

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Quick Fix Media Announces Strategic Partnership with ShiftRLE & Octane; ShiftRLE to Launch the Shift Summer League Featuring Rocket League

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Oxygen Esports (OXG) announced the establishment of Quick Fix Media (QFM), a new, independent esports content and media incubator. QFM’s charter provides material and strategic assistance to community-based esports news, content, and media outlets, to support their growth in esports coverage and community cultivation.

Alongside the public unveiling of QFM, the incubator announced its strategic partnership with ShiftRLE & Octane, a community stalwart and the preeminent source specializing in Rocket League news and industry-leading statistics. This move represents Quick Fix Media’s dedication to providing top-tier content to the esports community while contributing to the growth and advancement of the industry.

ShiftRLE, known for its independent and comprehensive Rocket League coverage, will continue to operate autonomously. It will be a key component of QFM’s expanding presence within the esports news media space, covering competitive esports news and statistical analysis. With its unparalleled statistical analysis and in-depth Rocket League reporting, ShiftRLE has established itself as a trusted resource for fans, players, and industry professionals.

ShiftRLE’s unique blend of news reporting and statistical insights has been instrumental in helping Rocket League enthusiasts stay informed, gain a deeper understanding of the game, and educate fans to continue to grow the community. As part of QFM, ShiftRLE will benefit from increased resources, expanded reach, and the flexibility to explore new opportunities while remaining true to its core mission.

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Backed by the commitment of QFM, ShiftRLE announced a new initiative, the Shift Summer League (SSL) featuring Rocket League. This new, league play event will feature the best Rocket League squads from Europe and North America competing for a $40,000 prize pool. The inaugural SSL will span July 9 to August 7 and will provide Rocket League players another opportunity to compete, and the fanbase with new original content, programming, and storylines in between the RLCS London Major and Rocket League World Championship. More details will be published directly by ShiftRLE in the coming days regarding participating teams, open qualifier formats, and tournament details.

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Midnight Gaming Corporation Enters into Venue Event Booking Services Agreement with Compass Arena

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Midnight Gaming Corporation announced that it has entered into a Venue Event Booking Services Agreement dated May 31st, 2024 with Compass Arena LLC (Compass). The agreement gives Midnight a five year exclusive service period to provide esports and gaming events, conventions, and tournaments to Compass.

Compass is a state of the art multi-purpose venue located just outside of Chicago in the city of Willowbrook, Illinois. The venue contains two full size indoor soccer fields, the Compass Café, Fair Play Sports Bar, The Whiskey Bar and a Premiere Lounge. Compass has held major marquee events including Thunder from Down Under and will be hosting both Jump Van Halen Tribute and Queen Nation concerts in the coming weeks. The venue has a capacity of over 3000 and, with internal Audio Visual, Staging, Lighting and Seating, is truly an optimal venue for esports and gaming events.

“This agreement really allows Midnight to bring our network of gaming communities to Compass. Compass truly is a World class venue and with everything included it truly is a paradise for any gaming, concert, or convention event. Not only are the venue and assets top of the line but with multiple food and beverage options we have a truly unique offering for anyone looking to host events in the Chicago area,” Ken McGraw, CEO of Midnight Gaming, said.

As part of the Agreement, Midnight is able to offer use of the venue at rates never before seen in the esports and gaming industry. This includes a no money up front agreement with a focus on revenue sharing to ensure a win for all involved.

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Ken added: “We know how hard it is for event operators to make money with the large up front costs associated with events. By removing this hurdle and risk we not only make Compass more enticing for potential partners but we share in the events success financially giving us more incentive to ensure everything is perfect.”

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