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Digital Gaming Corporation Names Deutsch NY as US Agency Partner for Betway Brand

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Digital Gaming Corporation (DGC), Betway’s exclusive US rights holder, has named advertising agency Deutsch NY as the company’s strategic partner in the US.

Deutsch NY will work with DGC on growing the Betway brand, market-by-market, eventually taking it nationwide. The agency will also handle creative strategy and in-market activations as the lead agency of record in the US.

Through DGC, the Betway brand launched in the US in 2021 and is currently live in seven states: New Jersey, Pennsylvania, Indiana, Iowa, Colorado, Arizona, and Virginia.

“We felt a real kinship with Deutsch NY; they showcased their significant expertise in this fast-paced, growing space, as well as strong strategic insight in the category, the competitors, and the consumers that fuel sports betting. We both believe the possibilities are endless, and we can’t wait to partner with the team,” DGC’s senior regional brand manager Syd Harris said.

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“We’re excited to be working with Deutsch NY as we continue to build the Betway brand in the US. The Betway brand is now live in seven states in the US, with plans for further growth in the pipeline. Deutsch NY impressed us with their creative capabilities and strategic thinking, which we believe will help us deliver against our visions and goals of being a major player in the US sports betting space,” Bruce Watermeyer, executive vice president of North American Operations for DGC, said.

“We are super passionate and excited about Betway as a brand and their vision to disrupt the category. Taking on the crowded online sports gambling space and helping the brand establish itself in the US market are the types of challenges we love taking on. We look forward to partnering with the DGC-Betway team as we maximize their entry into this market and build for their future success,” Deutsch NY’s chief executive officer Val DiFebo said.

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CT Interactive Launches its Games on Juegalo.com

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CT Interactive has launched its games on Juegalo.com, a prominent Chilean online casino brand. This partnership marks a significant step in CT Interactive’s strategic expansion within the Latin American market, extending the company’s footprint in Chile.

The integration of CT Interactive’s diverse game portfolio on Juegalo.com offers players in Chile access to a wide range of high-quality, engaging, and regulation-compliant gaming content. This collaboration is a testament to CT Interactive’s commitment to delivering exceptional gaming experiences and strengthening its position in the burgeoning Latin American market.

Maximiliano Hoyl, head of BD and Providers at Juegalo.com, said: “We are thrilled to welcome CT Interactive’s games to Juegalo.com. Their reputation for delivering excellent gaming content aligns perfectly with our commitment to providing our players with the best gaming experience. This collaboration underscores our dedication to offering diverse and high-quality entertainment options.”

This latest venture follows CT Interactive’s successful partnerships in Argentina, where their games have already gone live in multiple provinces with Jugadon.

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Diego Verano, head of BD LatAm at CT Interactive, said: “The move into the Chilean market with Juegalo.com reinforces CT Interactive’s strategic focus on expanding its presence and influence across Latin America”. He continued by saying that Juegalo.com is a renowned online casino brand in Chile and a key player in the Chilean online gaming market.

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Gambling in the USA

Rush Street Appoints Susan Foster as General Manager of Rivers Casino Philadelphia

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Rush Street Gaming announced that international gaming executive Susan Foster has been appointed general manager of Rivers Casino Philadelphia.

“Having worked in various gaming jurisdictions in America and several other countries, I’m both an advocate for and an example of the tremendous opportunities casino gaming provides. I’m very excited to be back in Pennsylvania at such a dynamic property,” Foster said.

Foster began her casino career as a table games dealer in the UK, Nigeria, and the Bahamas. She later spent 14 years in Mississippi at Grand Casino & Resort and Bally’s Entertainment, where she led table games and poker operations. She then served as director of table games for Odawa Casino in Michigan, before accepting her first Pennsylvania job with Harrah’s Philadelphia.

While at Harrah’s, Foster received Caesars Entertainment’s highest award for excellence in leadership. Thereafter, Foster transitioned from the gaming floor to casino operations in 2015 with Hollywood Casino, where she served as vice president of operations at multiple Penn Entertainment properties for nearly a decade. Her direct responsibilities included the performance and operations of slots, table games, poker, food and beverage, environmental services, security, facilities, and various hotels.

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Foster joined Rivers Casino Philadelphia in April 2024 as assistant general manager. She succeeds Eric Althaus, who recently departed the Philly property.

“Susan’s broad worldview of gaming operations has significantly benefited Rush Street since she joined last spring. Her history and familiarity with the southeastern PA gaming market has proven to be a great advantage for Rivers Philly,” Tim Drehkoff, CEO of Rush Street Gaming, said.

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Gambling in the USA

National Council on Problem Gambling Launches Tribal Advisory Council

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The National Council on Problem Gambling (NCPG), the only national nonprofit organization that seeks to reduce the economic and social costs associated with gambling addiction, has launched the Tribal Advisory Council. While NCPG has worked with Tribal gaming entities for many years, the formation of the Tribal Advisory Council represents a deeper level of collaboration to address matters of responsible gambling and problem gambling that are of importance to Native American communities.

The Tribal Advisory Council seeks to increase awareness and respect for Native cultures as they relate to all facets of gambling so that these cultural practices can help other Native and non-Native communities. The Advisory Council will provide expertise and momentum for NCPG’s culturally specific work while recognizing the importance of Native American history and sovereignty in consultation with Native American leaders and experts.

“Our work with tribes is based on a deep respect for Tribal sovereignty and our core values of neutrality, collaboration, respect and credibility. We have a responsibility to listen and learn, as well as the opportunity to share our knowledge as we seek to reduce the social costs of gambling addiction and improve health and wellness in all communities. The relationships and partnerships we have forged over the years are the strong foundation for this exciting new project,” said Keith Whyte, NCPG Executive Director.

To help facilitate the work of the Tribal Advisory Council, NCPG has partnered with Valerie Spicer and Sheila Morago of the Trilogy Group. The Trilogy Group is a Native American-owned and operated organization with over 50 years of combined experience in governmental affairs, business, economic development, and Tribal gaming.

“We applaud the formation of the NCPG’s Tribal Advisory Council and look forward to supporting stronger connection with the Tribes. This work acknowledges the significance of Tribal Gaming in the gambling sector, the impacts of Tribal gaming on communities, and ways we can support finding balance in helping people heal from gambling-related harm respectfully amid the complexity,” said Valerie Spicer, Trilogy Group Founding Partner and Chief Executive Officer.

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