Compliance Updates
At $300 Million, This is Expected to be California’s Most Expensive Ballot Fight Ever. And it Just Got More Intense
In a sign of the bruising, expensive fight to come, two Native American tribes are coming out in support of a newly qualified ballot measure to allow online sports gambling — instead of a separate gaming measure backed by dozens of other tribes.
On Wednesday, two tribes — the Middletown Rancheria of Pomo Indians and the Big Valley Rancheria Band of Pomo Indians — will announce their support for the online gaming measure that proponents call the Californians for Solutions to Homelessness and Mental Health Support Act.
Backed by commercial operators including FanDuel, DraftKings, and BetMGM, the measure would legalize online sports betting in California, with 85% of the revenue going toward housing for the homeless and mental health services. The rest would go to the Indian tribes that will be partnering with major gaming operators in running the operation.
On Tuesday, Secretary of State Shirley Weber announced that the measure had gathered enough valid petition signatures to be eligible for the ballot in November. A report from the state’s nonpartisan Legislative Analyst’s Office said new tax revenue from the proposal “could reach the mid-hundreds of millions of dollars annually.”
“We’re supporting the Solutions Act because it gives us an opportunity to protect our sovereignty and also create opportunities for economic wealth for the next seven generations for our tribe,” Jose “Moke” Simon, chair of the Middletown Rancheria of Pomo Indians, said.
“It also helps the state of California deal with some of the biggest problems that it has here, that is affecting every community, which is homelessness and mental health issues,” said Simon, who stars in a new online ad for the proposal.
It is a sign that what’s expected to be California’s most expensive ballot measure battle ever is heating up. Analysts have predicted that more than $300 million could be spent between the warring parties. That’s far more than the $224 million spent by both sides over 2020’s Proposition 22, which asked voters to decide whether app-based transportation and delivery drivers should be classified as independent contractors.
Both sides believe that the jackpot that awaits is worth it: California’s estimated sports gaming market is estimated to be around $3 billion. At least.
A proposal supporters call the Tribal Sports Wagering Act, which is backed by dozens of Native American tribes, already qualified to go before voters in November. It would allow only in-person sports betting to occur only at tribal casinos and qualified horse racetracks. Proponents say they have secured the endorsement of roughly one-third of California’s 109 Native tribes.
Kathy Fairbanks, a spokesperson for the Tribal Act, said that measure represents a more responsible approach.
“It’s allows sports betting to patrons over 21 and older. You have to be there in person, show your ID, people can look you in the eye and make sure that you match the ID in front of you,” Fairbanks said.
The decision for voters, said industry analyst Brandt Iden, is “retail-only sports betting versus mobile.”
“That’s what this is going to come down to do for consumers,” said Iden, a former Republican Michigan state representative who is now head of government affairs at Sportradar, a sports technology company that provides data and content to the betting industry. “Do I need to walk into a sports book to place a wager, or can I do it from a mobile device anywhere in the state?”
Proponents of the online-only measure touted Wednesday’s endorsement from two smaller tribes as a sign that all of California’s Native tribes aren’t fully on board with the in-person-only measure.
Simon, from the Middletown Rancheria of Pomo Indians, which operates the Twin Pine Casino and Hotel in Middletown (Lake County), said the online proposal helps smaller tribes that are far from major population centers. If sports betting were confined to only in-person betting at tribal casinos and racetracks, casinos like the one his tribe operates wouldn’t see much uptick in foot traffic.
“We are looking to obviously move into e-commerce, and this gives us an opportunity to do that,” said Simon, who is also a Lake County supervisor.
But Fairbanks, who represents the in-person proposal, discounted the impact of a few tribes supporting the online proposal, noting that more than 60 tribes oppose it.
“The vast, vast majority are opposed to the (online) measure, and we will make sure that voters are aware of that,” Fairbanks said.
Iden, of Sportradar, said it “isn’t surprising” that some smaller tribes are partnering with the commercial operators. He has seen that happen in other states, including Michigan, where he served. The California online gaming proposal requires a commercial operator to be paired with a Native tribe to be able to enter the market.
Iden said that sort of partnership model has been used in other states “where commercial operators enter the market through a tribal brick-and-mortar operation. Traditionally, smaller tribes really benefit from that because of the money that’s involved.”
The larger question will be whether Californians — particularly the younger generation of digital natives who grew up doing many of life’s activities online — will support a measure that would force them to travel to a casino or racetrack to legally bet on a sporting event.
“That is a huge challenge because everything is really online these days,” said Geoff Zochodne, who covers the gaming industry for Covers, an online site. “That’s where the customer is increasingly located for all businesses.”
Fairbanks didn’t dismiss the tribes pursuing online gaming in the future but said that the current online measure isn’t the way to go “at this point in time.”
“Maybe technology will change. But right now, there’s no 100% foolproof way to ensure that kids under 21 aren’t gambling,” she said.
Iden said the real challenge will be for voters, who will see a blizzard of competing ads. Some ads opposing the online-only proposal have been running for weeks online and on TV — even before the measure officially qualified for the ballot.
“The real question becomes how much confusion is created by these two initiatives,” Iden said. “If you’ve got lengthy ballot proposals that you have to sit there and read, you sort of question whether or not people just get confused and they vote no on both.”
Compliance Updates
Arizona Department of Gaming Launches First-Ever Statewide Campaign to Empower and Protect Consumers
The Arizona Department of Gaming has launched its first-ever statewide Public Education Campaign focused on protecting consumers, promoting public awareness, and reducing the harms associated with unregulated gambling. This is a significant milestone in the Department’s ongoing efforts to protect consumers and ensure a safe and responsible gaming environment.
Arizona offers a variety of legal, regulated gaming options throughout the state, including tribal casinos, event wagering, fantasy sports, and parimutuel wagering. For 30 years, ADG has safeguarded the integrity of Arizona’s gaming industry through rigorous oversight, licensing, and enforcement in accordance with the Tribal-State Gaming Compacts. This new campaign expands on that mission by educating Arizonans on how to avoid illegal gambling and access support services when needed.
The campaign is designed to inform and empower the public by emphasizing the risks of engaging with unlicensed operators and providing them with tools to identify legal, regulated options. It aims to reduce consumer vulnerability, prevent exploitation, and help individuals make informed decisions if they choose to participate in gaming activities.
The campaign kicks off with a series of Public Service Announcements (PSAs), developed in collaboration with the Arizona Media Association, which will be aired across TV, radio, print, and digital platforms. Available in both English and Spanish, the PSAs will:
• Educate the public on how to identify legal, regulated gaming operators in Arizona
• Emphasize consumer protection and the safeguards provided by regulated gaming environments
• Highlight the role regulated gaming plays in supporting Arizona communities and essential services
• Promote the 1-800-NEXT STEP helpline, which connects individuals to confidential, 24/7 support for problem gambling.
To complement the PSAs, ADG has launched the Check Your Bet webpage, which serves as a centralized resource to verify regulated gaming and access consumer protection tools. The webpage includes:
• A searchable list and interactive map of authorized Tribal Casinos in Arizona
• A searchable list and interactive map of licensed Event Wagering and Fantasy Sports Operators and their retail locations
• Information on Advanced Deposit Wagering Providers (ADWPs), Off-Track Betting (OTB) locations, and permitted horse racing tracks in Arizona
• How to access the Division of Problem Gambling’s Helpline, a confidential Problem Gambling Self-Screening Quiz, and additional supportive resources
• How to request Self-Exclusion, a voluntary program to prohibit oneself from Tribal Casinos and Event Wagering and Fantasy Sports Contests
• Guidance on submitting tips about suspected illegal gambling to the Department and filing consumer complaints with the Arizona Attorney General’s Office.
“We are proud to celebrate 30 years of providing world-class gaming regulation and consumer protection. This campaign is about empowering Arizonans who choose to participate in gaming with the knowledge to make informed, responsible decisions. As illegal and unregulated options on the market increase, the Check Your Bet webpage serves as a key resource for the public to verify licensed operators and access support. By directing viewers from our PSAs to this tool, we’re helping ensure people not only play safely, but also know where to turn if they or a loved one are struggling with problem gambling,” said Jackie Johnson, Director of the Arizona Department of Gaming.
Since its founding in 1995, the Department has worked tirelessly to ensure that Arizona’s gaming industry operates with transparency, integrity, and responsibility. The campaign will run through the end of March 2026 and reflects ADG’s commitment to a safe, transparent, and well-regulated gaming landscape in Arizona.
Compliance Updates
Final CFG USA 2024 Online Gambling Report Confirms: Crime Wins After Years of Legalization
The Campaign for Fairer Gambling (CFG) has released 2024 CFG USA State Supplement #2: All States, the final report in its landmark CFG USA 2024 Series, warning that the rapid expansion of legal online gambling is fueling more gambling and higher consumer losses – all without displacing crime from the total marketplace.
The analysis, produced by technical marketplace intelligence platform Yield Sec, offers the most comprehensive national and state-by-state breakdown ever produced across the US online sports betting, casino, and poker marketplaces. It shows that states with more legal operators record the highest Gross Gambling Revenue (GGR) per capita as a percentage of income – but, illegal operators continue to dominate, with 74% of total GGR across US online gambling being stolen by crime during 2024.
In 2024, the total US online gambling marketplace was worth $90.1 billion, of which $67.1 billion (74%) was illegal. The illegal sector grew by 64% year-on-year, outpacing the legal sector’s 36% growth.
There are three states with legalized online sports betting where the market is below the average of 0.31% GGR per capita as a percentage of income for states with no legalization, being Oregon, Maine, and Arkansas. These states have operator numbers of Oregon 1, Maine 2, and Arkansas 3, for an average of 2, below the national average of 9.
There are three states with both legalized online sports betting and casino gaming where the market is below the average of 0.77% of GGR per capita as a percentage of income for states with legalization of online sports betting only, being Delaware, Rhode Island, and Connecticut. These states have operator numbers of Delaware 4, Rhode Island 2, and Connecticut 3 for an average of 3, below the national average of 14.
There is a pronounced correlation between having a small number of legal operators and lower GGR per capita as a percentage of income.
The proponents of legalization assert that having more legal operators is better for competition and implies that this will help reduce the size of the illegal sector. The evidence, contained in CFG reporting from years of monitoring and the most comprehensive study ever conducted upon the US online gambling marketplace at both the national and state levels, contradicts this assertion.
Derek Webb, Founder and Funder of CFG, said: “The onus is on the proponents of legalization to provide an explanation as to how they managed to get it so wrong – at the least, they should apologize to the legislators they influenced based on their misleading representations. There should now be a moratorium on state expansion until effective action reduces illegal revenues and enables effective control of online gambling marketplaces.”
Ismail Vali, founder and CEO of Yield Sec, added: “Decades of illegal online gambling in the USA were meant to end with legalization and regulation. The hope was simple: legal, licensed options in each state would ‘channelize’ the marketplace and eliminate illegal gambling. This has not happened.
“Seven years after state legalization began in 2018, the US online gambling marketplace remains a fortress of crime, and the zero-sum game hope that legalization and regulation would, on their own, remove crime, has failed. Illegal gambling isn’t one problem – it’s many. You can only control it through process – MPEO: Monitor, Police, Enforce, Optimize. Crime has now stolen hundreds of billions of dollars from American commerce and communities over more than three decades – it’s time to make this end.”
Compliance Updates
AU10TIX Launches Free Assessment Tool and Readiness Guide to Help Organizations Navigate Child Safety Age Assurance Compliance
AU10TIX, a global leader in identity verification and fraud prevention, announced the launch of a free Child Safety Age Assurance Risk and Readiness Assessment and Age Assurance Readiness Guide designed to help businesses better understand their risk and tailor their strategy to meet regulatory obligations. They support AU10TIX’s Selfie-based Age Estimation service, which delivers the industry’s most precise and unbiased age assessment in just two seconds.
In the US, federal legislation such as the Children’s Online Privacy Protection Act (COPPA) requires parental consent for users under 13, while the California Consumer Privacy Act (CCPA) mandates age verification for websites accessed by users under 16. Additionally, 19 U.S. states now enforce mandatory age checks for adult content and gambling platforms. Similar regulations are impacting social media and online services in the UK, EU, and Australia.
AU10TIX’s free Child Safety Age Assurance Risk and Readiness Assessment consists of six short questions about an organization’s sector, security measures, and ID verification processes. Upon completion, participants receive a customized Risk Assessment Report outlining key vulnerabilities and practical recommendations for improving compliance. They also receive a comprehensive 13-page Age Assurance Readiness Guide to help them navigate the complex landscape of age verification regulations.
“As age-based regulations expand globally, businesses are actively seeking guidance on how to balance security, compliance, and user convenience. Our new Risk and Readiness Assessment helps organizations identify their unique risks and stay compliant without compromising the customer experience. This perfectly complements our Selfie-based Age Estimation solution, which adds an extra layer of protection to help ensure safe use of our platform by minors,” said Yair Tal, CEO of AU10TIX.
AU10TIX also offers a Selfie-based Age Estimation solution that leverages advanced AI-driven biometric technology to analyze facial features and estimate age without the need for a government-issued ID. It streamlines the experience by requiring only a selfie, cutting verification time to two seconds while delivering the industry’s most accurate age estimates. It simultaneously conducts a liveness check and analyzes the selfie using AI models trained on millions of biometric data points, which accurately estimate age without storing any personal data. By reducing the need for full ID verification, this approach can reduce costs by up to 10x and boost completion rates by 27%.
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