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Compliance Updates

Deputies and Experts Await Voting on Gaming Law After Presidential Election in Brazil

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Deputy Bacelar (Pode-BA) opened the panel by providing a background on the regulatory framework for gaming, noting that the initial project, from 1991, was discussed and shelved on several occasions for years until, in 2016, it was again discussed with emphasis and a lot of professionalism.

“In 2017, after we approved the regulatory framework in the House Committees, a group that advocated the legalization only of casinos in large integrated resorts, caused the process to stop. Along with this, the opposing groups contributed to the suspension of the procedure,” he recalled.

According to him, the approval in February of this year of Bill 442/91 in the Plenary of the Chamber of Deputies was the result of many discussions and intense work by the Working Group created by the president of the Chamber, Arthur Lira (PP-AL).

“We were able to approve the regulatory framework for gaming in February, thanks to the support of various sectors of society, the dedication of the rapporteur Felipe Carreras (PSB-PE) and the important help of other parliamentarians who understand the sector as an important economic activity for the country,” he explained.

For Bacelar, it would be very important for the Senate to vote on the Bill after the elections, “since President Bolsonaro does not have enough support in Congress if he vetoes the bill. If he vetoes it, I am sure that in Congress we will override the veto,” he assured.

Then, Herculano Passos (MDB-SP) once again defended the approval of gaming due to the importance of the activity for the economy: “Brazil needs the resources in the form of taxes and we can no longer wait any longer to approve the activity in the country, which will represent billions of reais in taxes and hundreds of thousands of jobs.”

According to him, “the approval of Bill 442/91 encourages us that the project will also pass the Senate and I hope that it follows the same pattern as the Presidency of the Republic for sanction.”

“President Jair Bolsonaro has said that he can veto the project, but I am sure that Congress will override the veto,” he guaranteed, also remembering that tourism will benefit greatly from the approval of the legal framework for gaming in Brazil.

Daniel Homem de Carvalho, from the National OAB’s Gaming Commission, said that “gaming is not prohibited in Brazil. What is prohibited is private gambling and for this reason the government is always very reticent in approving a law for the activity.”

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According to him, “we’ve always had bad lottery products and it’s time for the big world players to arrive in Brazil to offer innovative and modern products. The national OAB intends, together with the state OABs, with the States and with players, to present the best possible regulation to the market.”

Asked about a possible non-presentation of the presidential decree regulating sports betting, he said that “on December 13, if the regulation is not reached, the market will continue to operate without it.” In other words, there will be points to be defined regarding the protection of the citizen and the form of taxation.

Karen Sierra-Hughes, Vice President for Latin America and Caribe for GLI, was asked by the moderator about how the international market sees Brazil’s current moment and what the country can’t go wrong in regulating the gaming sector. The GLI executive said that the gaming industry is seen around the world as an important economic activity. “In practically all countries, a large portion of the resources invested in the social area come from the gaming sector and I see that Brazil can – and should – follow the examples of good international experiences,” she commented.

For her, regulation must be discussed and well understood by the government, the regulator and all market players so that a country can achieve a really important activity to leverage its economy.

“GLI has global experience in dealing with regulatory bodies in many jurisdictions that have worked hard to organize the gaming industry in their countries. We focus on compliance, responsible gaming and anti-money laundering practices and this allows us to have a very broad view of the sector,” she commented.

According to her, GLI has always made itself available to Brazil to offer knowledge and help the country achieve good regulation of all verticals. “The world market sees Brazil as one of the main ones in the world and the country really has exactly this characteristic and needs to take advantage of the moment to offer society an extremely rich activity due to the taxes and jobs it can generate,” concluded Karen.

Compliance Updates

Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

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Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

 

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler’s plans and structure in Brazil.

“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.

The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler’s seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.

“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy,” said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.

“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand said.

The authorization by the Central Bank is another step in strengthening Zimpler’s foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.

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Compliance Updates

MGCB Issues Cease-and-Desist Orders to Six Illegal Online Gambling Operators

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In a continued effort to safeguard Michigan residents and uphold the integrity of its regulated gaming environment, the Michigan Gaming Control Board (MGCB) has issued cease-and-desist orders to six online gambling operators unlawfully offering services in the state.

The named entities—Bonus Blitz Casino, DomGame, Royal Ace Casino, Slots Capital, Supernova Casino, and Wins Mania—have been found providing internet-based gambling without obtaining the necessary state authorization, violating Michigan’s Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and sections of the Michigan Penal Code.

“These illegal operators often masquerade as legitimate gaming platforms, but they exist entirely outside the legal safeguards that protect consumers. When Michiganders play on unlicensed sites, they’re placing their personal and financial security at risk—with little to no recourse if things go wrong,” said Henry Williams, Executive Director of the MGCB.

Unlike Michigan-licensed gaming platforms—which undergo rigorous vetting, continuous monitoring, and must comply with strict state regulations—these unlicensed operators are not authorized to offer gaming services in the state. Some are based outside the US, operating beyond the reach of U.S. regulatory oversight, while others may claim domestic ties but still fail to meet Michigan’s legal and licensing requirements.

Because they operate without state approval, these entities do not follow Michigan’s consumer protection standards, responsible gaming mandates, or transparent dispute resolution procedures designed to ensure fair play and data security.

“This action sends a clear message to illegal operators: Michigan is not a place for rogue gambling. We are committed to preserving a safe, legal, and accountable gaming landscape—and that includes rooting out bad actors who threaten the trust we’ve built with consumers,” Williams said.

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Compliance Updates

Responsible Online Gaming Association Releases Guidelines for Operator VIP Programs

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Responsible Online Gaming Association Releases Guidelines for Operator VIP Programs

 

The Responsible Online Gaming Association (ROGA), an independent association representing 90% of the legal U.S. sports betting industry by handle, published its guidelines for operator VIP programs. These evidence-based recommended practices are intended to support members’ VIP policies to further incorporate robust responsible online gaming. These can help players maintain a balanced, enjoyable gaming experience within their own personal limits.

“Like in many sectors of entertainment, leisure and hospitality, sportsbook’s VIP programs aim to reward and retain loyal players, and it is essential that these programs are operated with a strong commitment to responsible gaming. These programs should support a shared understanding between hosts and players on the value of responsible gaming that fosters long-term loyalty and player well-being. There is a robust conversation ongoing regarding VIP programs, which is why we have prioritized this issue, as it is essential to provide research-driven guidance to adequately support these programs to help keep VIP players’ experience fun and recreational,” said ROGA Executive Director, Dr. Jennifer Shatley.

Guided by existing evidence, ROGA found that the most effective VIP programs combine proactive education, personalized engagement, and periodic program evaluation. Pursuing these objectives, ROGA identified the following recommended practices for operating VIP programs, many of which have already been implemented by some operators:

• Role-specific Training for VIP Hosts: Provide ongoing education specifically tailored to the unique needs of VIP Hosts.

• Automated Review: Operators will take advantage of technology to attempt to detect potentially risky behavioral patterns among VIP players, such as increased deposit frequency, extended play sessions, or repeated failed withdrawal attempts.

• Escalation Process: Operators will implement measures to escalate to a responsible gaming specialist when the operator identifies that a player might be exhibiting potential signs of problematic play. The specialist should conduct a review of the player’s behavior and take appropriate action on a case-by-case basis, such as connecting with trained behavioral health personnel.

• Integrate RG Messaging into VIP Communications: Communicate responsible gaming messages to VIP players using a range of tailored engagement channels.

• VIP Engagement Protocols: Establish protocols to guide interactions between VIP hosts and VIP players, with a focus on transparency, support, and responsible gaming.

• Promotions, Bonuses, and Incentives: VIP Hosts should not offer any VIP promotions, bonuses, or incentives to VIP players who are on a cool-off period, have self-excluded, or have a suspended or banned account, and must also provide all VIP players with the ability to opt out of receiving such incentives.

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• Making Data Available: Provide VIP players with access to player data that show player activity, including deposits, wagers, and withdrawals.

• Confirm Awareness of Tools: Require VIP players to confirm their familiarity with responsible gaming tools and resources upon onboarding.

• RG Education for VIP Players: Regularly provide VIP players with responsible gaming educational materials to support responsible gaming behavior.

• Regular Program Evaluation: Conduct annual reviews of the VIP program. This can include feedback from both VIP players and VIP hosts, as well as tracking the success of engagement strategies.

• Development and Updates: Operators should keep apprised of new tools and methods for responsible gaming as they are developed.

This non-exhaustive list of recommended practices is a critical step toward further supporting these programs. ROGA’s members have independently made the decision to commit to implementing these guidelines within a commercially reasonable timeframe.

With its members’ support, ROGA continues to identify and publish research-based recommended practices for responsible gaming across a variety of priority topics.

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