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Fanatics Announces Appointment of Lydia Jett and Jonathan Mildenhall to Board of Directors

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Digital sports platform Fanatics has announced the appointment of preeminent fintech, e-commerce, and marketing executives Lydia Jett and Jonathan Mildenhall to its board of directors.

Jett, Managing Partner and Head of Global eCommerce and US Consumer Internet Sector Investments at SoftBank Investment Advisers (SBIA), and Mildenhall, co-founder and Executive Chairman of TwentyFirstCenturyBrand and former CMO of Airbnb, bring decades of experience advising and building some of the world’s most influential tech companies and consumer brands.

Both well-admired leaders will play vital roles in uncovering and amplifying opportunities for Fanatics to continue scaling its businesses worldwide, which currently include licensed merchandise and e-commerce, trading cards and collectibles, digital collectibles and NFT’s, and online sports betting and iGaming.

“Fanatics is in the midst of incredible transformation and the deep expertise and insight that Lydia and Jonathan both bring to the board will be vital as we unlock a new digital experience for sports fans globally. They are both visionaries in their respective fields that will provide invaluable support and guidance as we continue building a revolutionary sports platform,” Fanatics CEO Michael Rubin said.

Lydia, the first female to hold the title of Managing Partner within SoftBank’s Vision Fund, has nearly twenty years of experience investing in and serving on the boards of market leading technology businesses. Since SoftBank’s initial backing of Fanatics in 2017 – when the firm led a more than $1 billion investment round – she has been a driving force behind the company’s innovation across the licensed sports industry and recent expansion beyond merchandise.

“Over my past five years with the Fanatics management team, I have seen an extraordinary focus, agility and creativity targeted towards fundamentally remaking an industry to better serve its ultimate customers: leagues, athletes and fans. As we enter the next half decade together, Fanatics is better positioned than ever to be a driving force behind improving a global sports fan’s experience across the digital and physical world,” Jett said.

Jonathan, a globally respected marketing and advertising professional, co-founded the influential brand building and marketing consultancy firm, TwentyFirstCenturyBrand, and serves as Executive Chairman. Mildenhall also previously served as CMO of Airbnb from 2014 to 2018, a time in which the company’s valuation increased from $1 billion to more than $31 billion. Mildenhall’s expertise is defining company purpose and values, brand strategy and digital transformation, assets that will be invaluable to Fanatics as the company continues to build its brand globally and unlock opportunities to engage with sports fans across current and emerging verticals.

“Over the last six months I have gotten to know Michael, his executive team, and the Fanatics business in a deep and substantial way. The deeper my understanding of the incredible opportunity ahead the more irresistible the idea of joining the board became. Fanatics will become a culturally significant global brand that will define this and further generations to come,” Mildenhall said.

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BMM TESTLABS PROMOTES KARINA ADDARI TO VICE PRESIDENT OF GLOBAL DIGITAL SERVICE DELIVERY

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Karina Addari to Vice President of Global Digital Service Delivery. In this new role, Addari will lead BMM’s global digital professional services delivery (PSD) operations, driving excellence in compliance, quality assurance, project management, and product certification across multiple regions.

Addari joined BMM in 2023, bringing over 25 years of cross-industry operations and project management experience. In her most recent role as BMM’s Director of Service Delivery for Europe and South America, she managed teams across multiple international branches, consistently exceeding revenue targets and optimizing operational efficiency.

Before joining BMM, Addari held numerous professional roles, including Adjunct Professor at the University of Kansas’ School of Professional Studies and School of Engineering; Senior Manager, Operations Strategy at Hostess Brands; and Program Manager for H&R Block.

BMM Chief Operations Officer Kara Matthew said, “Karina has made a tremendous impact at BMM. Her commitment to excellence, strategic mindset, and ability to empower diverse teams has driven impressive results. This promotion reflects her outstanding leadership and our confidence in her continued contributions as we continue to expand our global operations to meet customer needs.”

In her new role, Addari will continue to champion operational effectiveness, cultural collaboration, and customer-focused service delivery, reinforcing BMM’s position as a trusted partner to gaming suppliers and regulators worldwide.

Addari earned a PhD in Organization and Management with a specialization in Leadership, a Master of Arts in International Business, and a Bachelor of Arts in Business Administration. She is also a certified Project Management Professional (PMP) and Lean Six Sigma Black Belt.

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Zitro Installs its Concept Cabinets at Casino La Cima in Mérida

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Zitro Installs its Concept Cabinets at Casino La Cima in Mérida

 

Zitro has installed its revolutionary CONCEPT cabinets at the Casino La Cima in Mérida, Yucatán.

The CONCEPT cabinets feature the Magic Lighting system, which syncs lights and sound with gameplay for a fully immersive experience, and the largest Screen Deck button panel on the market, offering unmatched comfort and ease of use for players and operators.

This launch is backed by some of Zitro’s most successful titles — Fortune Legacy, Legendary Sword, and King Fu Frog — all proven crowd favorites known for their engaging mechanics and strong performance.

A representative from Grupo Same said: “Our collaboration with Zitro and the introduction of the CONCEPT cabinets have far exceeded expectations. Players love the new experience, and the casino floor has never looked better. This addition strengthens our position as a top entertainment destination in Mérida and helps us continue delivering standout gaming experiences.”

Zitro founder Johnny Ortiz Viveiros said: “We’re thrilled to expand our presence in Yucatán alongside Casino La Cima. The positive reception of CONCEPT and our latest titles clearly reflects the strength of our offering. We’re grateful for the trust Grupo Same has placed in us and excited for what’s ahead.”

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Rush Street Interactive Launches PropPacks for MLB

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Rush Street Interactive Launches PropPacks for MLB

 

After the tremendous success of NBA PropPacks, Rush Street Interactive (RSI), which operates the BetRivers Sportsbook, is now bringing that same winning excitement to baseball fans with the launch of PropPacks for MLB, just in time for summertime action at the ballpark.

This innovative digital baseball card game brings the nostalgic thrill of opening a pack of sports cards and combines it with the high-energy excitement of prop betting. PropPacks for MLB offer BetRivers customers one of the most interactive and rewarding ways to engage with Major League Baseball action—all with the chance to win up to $1000 in bonus credits or other exciting awards on every card.

Fans who place $10 or more on qualifying Same Game Parlays (SGPs) for MLB games will randomly receive up to three digital PropPacks player cards per game at no additional cost. Each card features a player from one or both teams in the game. If that player achieves the Hits or Strikeouts milestones featured on the card, bettors can win escalating prizes based on the difficulty of the achievement.

PropPacks come in three tiers—Bronze, Silver, and Gold—with Gold cards being the rarest and offering the highest reward potential. Unlocking a Gold card could lead to the grand prize of $1,000 in bonus credits.

“Following the enthusiastic reception to our NBA PropPacks, we’re thrilled to bring the same excitement to baseball. PropPacks give MLB fans another reason to get in on the action by adding surprise rewards to their Same Game Parlay bets, creating more ways to win with no added cost. It’s all part of our mission to put players first by providing more value and innovation across every major sports season,” said Richard Schwartz, CEO at RSI.

PropPacks are exclusive to the BetRivers Sportsbook and available across all platforms. In addition to PropPacks for MLB, BetRivers will offer a full lineup of baseball promotions throughout the season. Players can visit the BetRivers app or website and click on “Promotions” to explore the full suite of daily MLB offers.

“PropPacks for MLB are another BetRivers exclusive that demonstrates our commitment to delivering creative, engaging, and value-packed experiences to our players. We’re excited to keep building on the success of NBA PropPacks and expand this fun format across more leagues and seasons,” Schwartz added.

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