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BlueBet Launches New US Consumer Brand ClutchBet

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BlueBet has announced that its charge into the US sports betting market will be spearheaded by its new B2C brand, ClutchBet, due to launch in Iowa in the coming weeks.

Evoking the popular American sports phrase synonymous with delivering at the critical moment, the launch of ClutchBet continues the Company’s strong momentum in the US, having recently established its US headquarters in Denver and announced its third skin agreement in Louisiana.

ClutchBet will continue BlueBet’s expansion in the US as the Company scales and secures further market access in the world’s largest sports betting market.

Bill Richmond, Chief Executive Officer at BlueBet, said: “We’re proud to provide a bespoke, mobile-first American wagering brand that will resonate strongly with the US customer. Our vision for ClutchBet is to be a differentiated player providing a unique and memorable betting experience.

“We believe the US sports betting audience is unique, but raw, and we want ClutchBet to grow with the market to connect with American bettors. ClutchBet will draw upon our sportsbook expertise and technological know-how to provide a best-in-class user experience.”

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Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators

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Optimove, the leader in Positionless Marketing, has announced a new integration with iGaming technology provider EveryMatrix.

EveryMatrix delivers modular and turnkey iGaming software, solutions, content and services across casino, sports betting, payments, and affiliate management to global tier-1 operators as well as newer brands. The integration enables shared operators to activate real-time marketing campaigns based on player behavior.

The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove. As part of Optimove’s platform, the integration empowers any marketer to launch personalized campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement, and higher player lifetime value.

“We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action,” said Motti Colman, VP Revenue, Gaming at Optimove. “We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back,” he concluded.

With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behavior, and more. This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.

Immediate marketing benefits iGaming operators can realize include:

  • Welcome offers following a first deposit
  • Instant reactivation messages after session abandonment
  • Real-time loyalty rewards based on gameplay milestones

“This integration adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO, EveryMatrix. “Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform with its real-time marketing engine allows our clients to deliver deeply personalized player experiences, when they matter most.” 

The launch of real-time with EveryMatrix reflects the growing demand for agility and responsiveness in iGaming marketing. It also underscores the strength of the Optimove-EveryMatrix partnership and their shared commitment to helping operators deliver smarter, more dynamic campaigns.

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Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

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Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

 

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.

The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.

This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.

Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.

For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.

Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”

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Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive

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Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive

 

The Draw-Based Games Come as Part of Larger Aggregation Agreement Between NeoPollard Interactive, Aristocrat Interactive and Inspired Entertainment 
Aristocrat Interactive™ – a leading B2B provider of gaming content, technology, hardware, and services – in collaboration with NeoPollard Interactive and Inspired Entertainment announced the launch of the first-ever Virtual Sports games available in the U.S. iLottery market, accessible exclusively with the Virginia Lottery.
Known as “VSports,” these new content options, developed by Inspired Entertainment, ensure the sports season never ends for Virginia Lottery players. NeoPollard is a joint venture between Pollard Banknote and Aristocrat Interactive. As part of this joint venture, Aristocrat Interactive developed a customer integration offering for VSports through its aggregation system, Fusion™, allowing the Virginia Lottery to benefit from this new game category and be able to offer its players football, basketball and horse racing draw games all under one digital platform.
“Our commitment to providing best-in-class lottery content is strengthened by robust third-party integration capabilities with content providers like Inspired Entertainment,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “The introduction of these first-of-its-kind draw games for the Virginia Lottery exemplifies how customers can benefit from strategic integrations that drive new innovations and improvements in available content for players.”
Each VSports game runs on a specific schedule, allowing players to place bets on a virtual event of their choosing. Through the use of a certified random number generator (RNG) and similar to other online games, all VSports games are simulated ensuring results are fair and random. The outcome of live sporting events has no impact or influence on VSports. While VSports in Virginia will be implemented using a lottery draw game format, the entertainment value—particularly for sports fans—will be significantly enhanced. Additionally, these games can be played every two to three minutes, offering a frequent experience.
“Through the Virginia Lottery’s agreement with NeoPollard Interactive, we are delivering unique content for a diverse set of players while also attracting new audiences,” said Scott Kenyon, Deputy Executive Director of Marketing for the Virginia Lottery. “This relationship allows us to provide a wide range of new, distinctive games that we are confident will be exciting and appealing to our players, while also supporting the Lottery’s overall mission of raising revenue for K-12 public education in the Commonwealth.”
This integration supplements the expansive iLottery content library for the Virginia Lottery while also showcasing the depth and variety of content offerings Aristocrat Interactive can provide for its customers and, in turn, players of varying interests.
“We are honored to work with Aristocrat Interactive through its contract with NeoPollard Interactive to bring this unprecedented gaming experience to the Virginia Lottery,” said Brooks Pierce, President and CEO of Inspired Entertainment. “This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for a good cause.”
Additional VSports are expected to be made available via the Virginia Lottery over time, with this initial launch representing a significant step forward in providing players with new and exciting content options all year round.
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