eSports
A Community within a Community: How and why schools should start eSports programs

By Aaron Addison, LG Business Solutions USA
While most teachers and educators are aware of the eSports phenomenon and its ever expanding popularity, many remain unfamiliar with all the benefits an eSports program can offer to both students and schools themselves. Moreover, some educators looking to introduce eSports programs feel overwhelmed and in the dark about how to get started.
In the modern era, schools are expected to not only offer their students new ways to connect and learn, but also to future-proof their curriculums with the most up-to-date programs. eSports is a great way to tackle both.
eSports programs help students grow academically and socially
Gaming and eSports present students with many positive influences and opportunities. Through eSports, kids as young as middle school age can learn how to collaborate and expand their network of friends. Sometimes students who struggle to make friends through traditional sports join an eSports team, and suddenly they have their own group. Also, eSports can help students acquire new skill sets, including a better understanding of analytics and how to win and lose gracefully. The hope is students will take these essential skills with them through the rest of their academic careers and into their adult lives.
Additionally, eSports is a genuinely inclusive experience where gender, age, race, intellect level and background don’t matter. Pretty much anyone interested can join an eSports team and participate in competitions. The focus of eSports is really on having fun, and if students enjoy what they’re doing, they’re more likely to learn and want to continue coming back.
Once students graduate from high school and move on to college, they can choose to take advantage of the many scholarship opportunities available to eSports players. The National Association of Collegiate Esports estimates that more than 170 U.S. colleges have eSports programs offering around $16 million per year in scholarships. If students open the door to eSports and work on developing the skills they need to be good players, they will ultimately be exposed to more opportunities down the line.
New curriculums and offerings allow schools to stand out
Similarly, schools that dedicate the right technology and direction to developing eSports programs will see exciting returns. While some parents and educators still tend to think that video games are a negative distraction, that’s simply not the truth. eSports and online gaming have exploded from a cottage industry to a legitimate and exciting way school educators, superintendents, and university presidents can put their institutions ahead of the curve. Furthermore, since 2018, more than 8,600 high schools have started video-gaming teams.[1]
A great way to get started with an eSports program is to dedicate space and have an environment where the students feel like it’s theirs. Just like the football field or soccer stadium, this is their space where the team practices and gets better at what they do. Without a designated space, eSports players can lose the communication, collaboration and leadership opportunities that make gaming such a positive activity. In terms of technology, don’t be afraid to start small. Many eSports programs don’t require a considerable investment and consist of just a few monitors to begin with. At the other end of the spectrum, some of the larger eSports programs feature giant screens and sophisticated digital signage in arenas.
Along with the appropriate technology and environment, the most successful eSports programs are led by a passionate and engaged coach. Similar to traditional sports, students will perform best with a fun and energetic teacher guiding them. We’ve seen cases where schools have cutting-edge eSports technology and eager students, but without a strong leader, the eSports programs unfortunately struggle to be successful.
It’s essential that industry leaders and educators capture the mindset of children today to educate them properly. eSports is here, and it’s the future, so we need to embrace it with open arms and recognize its potential.
Aaron Addison is the in-house gaming expert for LG Business Solutions USA, a leading provider of advanced display technologies to the eSports industry.
[1] Flannery, Mary Ellen. “Esports See Explosive Growth in U.S. High Schools.” NEA, 16 Sept. 2021, https://www.nea.org/advocating-for-change/new-from-nea/esports-see-explosive-growth-us-high-schools.
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
eSports
Mirage Digital Announces Partnership with Team Liquid

Mirage Digital, the next-generation content studio shaping the future of digital entertainment, announced a groundbreaking partnership with global eSports organization Team Liquid. With over 35 million social media followers across platforms, 100+ championship titles with its over 120+ players and content creators worldwide, Team Liquid is the highest earning eSports team in the world to launch a 24/7 live-streaming programming experience surrounding the fan-favorite World of Warcraft: Race to World First event.
Mirage has created a new content monetization model for creators and enterprising entities, unlocking previously untapped non-traditional revenue streams. The company helps its clients with repurposing, redistributing, licensing, and selling content across numerous platforms and territories. Resulting in over a million dollars for its eclectic roster of over 300 creators, the company leverages its extensive creator network and expertise in original content development, to redefine digital content syndication. Mirage Digital is bridging the gap between creators and enterprise opportunities by sourcing high-quality content from creators and repurposing it for expanded deal flow and pipeline of distribution across OTT and FAST platforms.
Team Liquid, coming off a championship win in March, is set to make history with its most ambitious Race to World First campaign yet, with live coverage kicking off in July. For the first time, the tournament and its surrounding content will be broadcast beyond Twitch to OTT and FAST audiences, expanding access for new and longtime fans alike.
“This launch marks a huge moment not just for Team Liquid, but for the future of all eSports and creator content. We’re unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day. This is a monumental moment for both television networks and eSports to recognize the boundaries they are breaking in both parallels,” said Griffin Haddrill, Founder of Mirage Digital.
The multi-day broadcast includes full tournament coverage alongside exclusive behind-the-scenes content, player profiles, real-time strategy breakdowns, and each day’s highlights – providing an unprecedented level of access to Team Liquid’s journey and personalities within the event.
Team Liquid will bring its world-renowned Race to World First event to new audiences with a livestream on The Roku Channel in late August. Widely regarded as one of the most thrilling competitions in MMORPG gaming, Race to World First draws millions of global viewers eager to watch elite teams battle for supremacy in World of Warcraft. Known for pushing the boundaries of eSports entertainment, Team Liquid is once again innovating – this marks the first time the iconic event will be available via a dedicated OTT streaming platform, giving fans an even more immersive viewing experience.
“This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives. All parties saw an opportunity to take one of the most anticipated eSports events of the year and expand its reach to new audiences through OTT and FAST distribution. This is about creating long-term value for teams, fans, and platforms alike—and Race to World First is just the beginning,” said Robin Bigge, Co-CEO of Mirage Digital.
“This is a historic evolution in how we bring eSports to the world. We’ve built a legacy on competitive excellence, and this partnership lets us showcase the heart, hustle, and humanity of our players in a way we’ve never done before—24/7, across every screen,” said Claire Hungate, President & COO of Team Liquid.
This moment also marks the first time Team Liquid has programmed content specifically for a FAST Channel, a move that speaks to the maturation and crossover appeal of eSports for general audiences.
eSports
Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
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