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A Community within a Community: How and why schools should start eSports programs

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A Community within a Community: How and why schools should start eSports programs

 

By Aaron Addison, LG Business Solutions USA

While most teachers and educators are aware of the eSports phenomenon and its ever expanding popularity, many remain unfamiliar with all the benefits an eSports program can offer to both students and schools themselves. Moreover, some educators looking to introduce eSports programs feel overwhelmed and in the dark about how to get started.

In the modern era, schools are expected to not only offer their students new ways to connect and learn, but also to future-proof their curriculums with the most up-to-date programs. eSports is a great way to tackle both.

 

eSports programs help students grow academically and socially

Gaming and eSports present students with many positive influences and opportunities. Through eSports, kids as young as middle school age can learn how to collaborate and expand their network of friends. Sometimes students who struggle to make friends through traditional sports join an eSports team, and suddenly they have their own group. Also, eSports can help students acquire new skill sets, including a better understanding of analytics and how to win and lose gracefully. The hope is students will take these essential skills with them through the rest of their academic careers and into their adult lives.

Additionally, eSports is a genuinely inclusive experience where gender, age, race, intellect level and background don’t matter. Pretty much anyone interested can join an eSports team and participate in competitions. The focus of eSports is really on having fun, and if students enjoy what they’re doing, they’re more likely to learn and want to continue coming back.

Once students graduate from high school and move on to college, they can choose to take advantage of the many scholarship opportunities available to eSports players. The National Association of Collegiate Esports estimates that more than 170 U.S. colleges have eSports programs offering around $16 million per year in scholarships. If students open the door to eSports and work on developing the skills they need to be good players, they will ultimately be exposed to more opportunities down the line.

 

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New curriculums and offerings allow schools to stand out

Similarly, schools that dedicate the right technology and direction to developing eSports programs will see exciting returns. While some parents and educators still tend to think that video games are a negative distraction, that’s simply not the truth. eSports and online gaming have exploded from a cottage industry to a legitimate and exciting way school educators, superintendents, and university presidents can put their institutions ahead of the curve. Furthermore, since 2018, more than 8,600 high schools have started video-gaming teams.[1]

A great way to get started with an eSports program is to dedicate space and have an environment where the students feel like it’s theirs. Just like the football field or soccer stadium, this is their space where the team practices and gets better at what they do. Without a designated space, eSports players can lose the communication, collaboration and leadership opportunities that make gaming such a positive activity. In terms of technology, don’t be afraid to start small. Many eSports programs don’t require a considerable investment and consist of just a few monitors to begin with. At the other end of the spectrum, some of the larger eSports programs feature giant screens and sophisticated digital signage in arenas.

Along with the appropriate technology and environment, the most successful eSports programs are led by a passionate and engaged coach. Similar to traditional sports, students will perform best with a fun and energetic teacher guiding them. We’ve seen cases where schools have cutting-edge eSports technology and eager students, but without a strong leader, the eSports programs unfortunately struggle to be successful.

It’s essential that industry leaders and educators capture the mindset of children today to educate them properly. eSports is here, and it’s the future, so we need to embrace it with open arms and recognize its potential.

 

Aaron Addison is the in-house gaming expert for LG Business Solutions USA, a leading provider of advanced display technologies to the eSports industry.

[1] Flannery, Mary Ellen. “Esports See Explosive Growth in U.S. High Schools.” NEA, 16 Sept. 2021, https://www.nea.org/advocating-for-change/new-from-nea/esports-see-explosive-growth-us-high-schools.

 

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Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

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Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

 

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.

The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.

This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.

Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.

For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.

Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”

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BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

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BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

 

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.

This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.

As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.

“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”

JosĂ© AnĂ­bal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”

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Red Bull Home Ground Heads to New York this November

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Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the world’s top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13–16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.

This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.

For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns N’ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.

At last year’s Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.

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