Playtika Partners with Laurence Fishburne for WSOP, the World’s Most Popular Poker Game
Playtika’s World Series of Poker (WSOP) has partnered with Hollywood legend Laurence Fishburne for a new national commercial in the US.
The campaign launched across the US starting February 3rd and marks the first time ever that award-winning actor Fishburne has partnered with a mobile entertainment game.
The commercial, dubbed “The Legend of World Series of Poker”, sees Laurence Fishburne witness and narrate the story of WSOP player “StanDaMan”.
StanDaMan is on a mission to attain a digital version of the WSOP championship bracelet – considered the most coveted non-monetary prize in poker. As he embarks on his successful quest while sitting in an American diner, his surroundings transform into a stunning medieval, royal dining hall filled to the brim with food and colorfully dressed guests.
The narrative shows how the unique player experience of WSOP makes the every day epic, giving all players the chance to turn nothing into greatness and “Become A Poker Legend”!
Fishburne said: “It was a really interesting offer to join the project. It came to me, and I thought ‘I had to be a part of this’.
“I’m aware of WSOP and am fascinated by the gamesmanship of it. I’m thrilled to be a part of this game, and hope people enjoy my presence and that it can give them some joy!”
Ofer Kinberg, Chief Revenue Officer at Playtika, said: “Laurence and his amazing personality and style really brings to life the WSOP player experience. We are proud to have created a commercial that complements the epic persona of Lawrence with the epic legacy of World Series of Poker for the benefit of our players.”
