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Madison Square Garden Sports Corp has announced a multi-year marketing partnership with, naming the all-in-one influence and rewards blockchain app for sports fans across the world an Official Partner of the New York Knicks and New York Rangers.

As part of the marketing partnership, will receive substantial brand exposure inside The Garden throughout Rangers and Knicks games including courtside and ribbon LED signage, and basket stanchion signage at Knicks games. will be presenting partner for several content pieces across official Knicks and Rangers digital channels on Twitter, Instagram, and Facebook – including a Rangers player arrival feature and a Knicks highlights feature.

“We are thrilled to welcome – an industry leader in providing innovative technology to engage with sports fans – to the MSG Sports family. We look forward to working together to explore initiatives that will be mutually beneficial to our fans,” Ron Skotarczak, executive vice president of marketing partnerships at Madison Square Garden Sports Corp, said.

“We are proud to partner with MSG Sports and incredibly bullish about the innovative opportunities our collaboration will provide to fans in New York and beyond. The Knicks and Rangers each have uniquely passionate and proud fan bases and we are excited to help those supporters create even deeper connections with their favorite teams,” Alexandre Dreyfus, CEO of, said.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.


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