Latest News
Fitbit: Does the definition of ‘strong’ need rethinking?

Recent research by Fitbit uncovers a gap between how we perceive the term ‘strong’ and how the dictionary presents it.
What do you think of when you hear the word ‘strong?’ An image of a weightlifter, Olympian or someone that can withstand a lot of physical exertion? Strong is a word that evokes images of physical fitness and being ‘tough.’
However, new research conducted by Course5 Intelligence on behalf of Fitbit in August and November 2021 in the UK1, 83% of Brits agree that definitions of strong should encompass more than attributes of physical strength and as a result, almost 7 in 10 UK respondents (67%) believe its primary definition in the dictionary needs to be updated.
This research comes as part of Fitbit’s latest campaign, ‘What’s Strong with You,’ which celebrates multidimensional ways in which people define their personal strength beyond the traditional physical sense, be it emotional, spiritual or mental. The findings address the disparity between how ‘strong’ is understood by the masses and how it’s perpetuated by dictionaries and sources of information.
Over half (54%) of Brits surveyed recognise that the definition of true strength is a combination of mental and physical traits while a third (35%) define it as the ability to deal with the stresses and challenges that life can present us with. Like Brits, Fitbit would like to see the perception of strong expanded to encompass a more holistic and inclusive meaning, both physical and mental.
When it comes to how people build mental strength to feel ready to take on each day, sleep comes out on top with 71% of Brits surveyed saying a good night’s rest helps them feel strong. Physical exercise came second (51%), while the mindful activity of setting goals came third (30%).
“At Fitbit, we recognise that being strong comes in many guises be it physical, mental or emotional. Strength is all-encompassing and this should be reflected in all meanings of the word ‘strong’. Lucy Sheehan, Head of Marketing UK at Fitbit, said talking about the research. “At Fitbit we believe it’s important to have a holistic approach to our wellness, and this mindset should apply to what makes us strong as well.”
As part of its What’s Strong With You campaign, Fitbit is on a mission to crowdsource definitions of ‘strong’ from people across the UK and Ireland. Join the conversation and share your definition on Facebook and Instagram with #WhatsStrongWithYou.
Fitbit exists to help support everyone’s holistic health and wellness. From Daily Readiness to help you manage your recovery to over 300 sleep and meditation relaxation sessions in Fitbit Premium, including content from Calm, the #1 App for Sleep and Meditation. Fitbit is there to help you have enough energy to play with the kids in the park, smash a new personal best and gives you the chance to have some ‘me’ time with meditation.
For more information on Fitbit and its services, please visit www.fitbit.com.
1A survey by Course5 Intelligence conducted on behalf of Fitbit in August 2021 of 13,053 adults in 12 countries across Europe, Middle East and Africa. (UK, Ireland, France, Germany, Italy, Spain, Netherlands, Norway, Sweden, Poland, South Africa, and UAE), with additional survey questions shared in the UK, Netherlands and Ireland in November 2021. The participants are a representative sample as selected by Course5 Intelligence.
Gambling in the USA
BMM INNOVATION GROUP SHOWCASES ITS SUPPORT FOR TRIBAL SOVEREIGNTY AT INDIAN GAMING CONFERENCE & EXPO MARCH 31 – APRIL 3 AT SAN DIEGO CONVENTION CENTER

Company to sponsor, attend, and speak at the San Diego, California show.
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, today announced its sponsorship and participation in the Indian Gaming Association’s (“IGA”) annual IGA Conference & Expo, March 31-April 3 at the San Diego Convention Center.
With over three decades of experience supporting Tribal gaming, BIG will be on-site as sponsors, speakers, and attendees to reinforce the Company’s steadfast commitment to Tribal sovereignty and self-regulation.
Proud Partners in Tribal Progress
The BIG Group’s Chairman, President, and Chief Executive Officer Martin Storm said, “BMM proudly partners with Tribal governments, Tribal casinos, and Tribal gaming equipment and technology suppliers to advance Tribal sovereignty, self-determination, and economic development. We are honored to continue supporting the growth and integrity of Tribal gaming through our trusted product compliance services, world-class training and virtual education, and our cybersecurity solutions to protect Tribal enterprises.”
BMM’s long-standing relationships with Tribal gaming suppliers and regulators are at the heart of its mission. As active members of IGA and other key Tribal organizations, BIG is committed to elevating Tribal voices and ensuring Tribal interests remain at the forefront of industry growth.
BIG Group Shares Thought Leadership on Conference Panels and Trainings
- In addition to sponsoring and attending, the BIG Group’s expert thought leaders will speak and provide in-person training at the conference:
- Tuesday, April 1 at 9 am: Innovation vs. Regulation: Keep Pace with Emerging Gaming Technologies – Sean Mason, Senior Director of Tribal Services
- Tuesday, April 1 at 4 pm: Gaming and Cyber Risk Best Practices – Mitigate Risk and Sleep Better at Night – Heather Lee, Senior Director of Sales for BIG Cyber
- Wednesday, April 2 at 9 am: Level III Commissioner Certification Training – Peter Nikiper, Director of Technical Compliance
Unmatched Expertise in Product Compliance and Certification
As a trusted testing laboratory for Tribal gaming jurisdictions across North America, BMM’s focus is fairness, integrity, and security in every gaming environment. IGA attendees are invited to connect with BMM experts to learn more about the Company’s comprehensive product compliance programs.
Education & Training for Long-Term Success
BIG continues to empower Tribal gaming employees through exclusive education and training programs, including free access to RG24seven Virtual Training. These knowledge-sharing initiatives are designed to support responsible gaming, regulatory compliance, and the long-term sustainability of Tribal gaming operations.
Cybersecurity Solutions Tailored for Tribal Gaming
The BIG Group is focused on bolstering cybersecurity defenses for Tribal enterprises through its BIG Cyber services, which includes penetration testing, vulnerability assessments, PCI:DSS evaluations, and a host of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
Latest News
Plannatech Enters Arizona with Hosting Solutions from Internet Vikings

Internet Vikings, a licensed in-state hosting provider for the U.S. iGaming and online sports betting industry, is announcing that it’s supporting Plannatech, a large B2B Provider, now stepping into the B2C space, in its expansion within the United States through an agreement to provide VMware cloud hosting solutions in Arizona.
Plannatech, leveraging the well-established Betcris brand from the America’s sports betting industry, has selected Internet Vikings for its structured setup processes, stable hosting environment, and technical expertise. This agreement ensures that the B2C iGaming and sportsbook operator benefits from a highly secure and reliable infrastructure, with Internet Vikings’ responsive support playing a crucial role in maintaining smooth operations.
“This is our 2nd state with Internet Vikings, who has been an absolute pleasure working with in providing the solid hosting infrastructure we need as we now expand into Arizona this time as the Operator,” said Adam Bjorn, CEO at Plannatech.
“We value our partnership with Plannatech and extending our VMware cloud hosting solutions to Arizona was the perfect next step as they bring new strategic offerings to the U.S. market,” said Rickard Vikström, CEO and Founder of Internet Vikings.
The Arizona sports betting market has seen impressive growth rates, with total handle reaching $791.2M in October 2024. While several operators have struggled to gain traction, Plannatech, utilizing the Betcris brand, is taking a strategic approach and leveraging its extensive experience in competitive markets. By choosing Internet Vikings as their hosting partner, Plannatech ensures a strong, compliant, and resilient digital presence as they expand their U.S. operations.
Interviews
Interview w/ Renato Almeida, Director at FBM

Looking Back: Growth & Achievements
FBMDS is celebrating five years of expansion and innovation. How would you describe the brand’s journey during this time?
Our journey over the past five years has been one of bold moves, strategic growth, and relentless innovation. As part of the FBM® Group, we began as pioneers in Video Bingo, but our vision extended far beyond that. We have focused on delivering profitable products to our clients and engaging gaming experiences to players. By expanding into multiple gaming categories and strengthening our global presence in key markets like Mexico and Brazil, we have redefined what a localized, player-centric gaming experience should be.
What were the key milestones that shaped FBMDS’ success over the past five years?
Several milestones have defined our success. First, our solidification as a market leader in Video Bingo and Lotto Games, setting the gold standard with best-seller products like Multi Mega, Power Pick Lotto, and Champion IV. Our leadership in Video Bingo is reinforced by unique features like the jackpot system, Magic Ball, and attractive paytables, all of which drive engagement and retention.
Second, our presence at international trade shows has played a crucial role in strengthening relationships with key partners and clients while reinforcing our brand positioning, as seen in events like G2E Las Vegas 2024. Lastly, our rapid expansion in the LATAM region, particularly in Mexico and Brazil, has solidified FBMDS as a trusted and respected brand in a highly competitive landscape.
What has been the most significant challenge, and how did FBMDS overcome it?
The online gaming industry is highly competitive, and differentiation is key. Our challenge was to deliver games that not only stood out but also ensured profitability for operators and engaging experiences for players. We tackled this by investing in customization, localization, and innovation—ensuring that every product aligns with the preferences of specific markets. Our ability to adapt game mechanics, themes, and retention strategies has positioned us ahead of the competition, creating unique gaming experiences that drive business success.
Product Evolution & Market Leadership
FBMDS has built a strong reputation in Video Bingo. How has this segment evolved, and what makes FBMDS a leader in this category?
Video Bingo is our DNA, and we have continuously pushed its evolution by refining gameplay mechanics, introducing engaging themes, and incorporating advanced technology to enhance user experience. Our commitment to differentiation sets us apart: our jackpot feature, the Magic Ball, and attractive paytables are tailored to maximize player engagement and operator profitability. Customization is at the heart of our strategy, ensuring our games resonate with local markets and drive long-term success.
Among FBMDS’ product portfolio, do you have a personal favorite? Why?
It’s hard to pick just one, but I’d highlight our Video Bingo games because they represent our legacy and continued leadership in the industry. We believe Video Bingo is an essential asset for any online casino, as it offers a nostalgic yet modern experience, combining interactive features with high retention rates. Our jackpot system enhances player excitement, while innovative game mechanics keep engagement levels high. In addition, our crash games showcase our adaptability and innovation, delivering high-quality visuals and dynamic gameplay. These two categories reflect our strategic pillars: player engagement and profitable gaming solutions for operators.
Future Outlook & Expansion Plans
Looking ahead, what’s the vision for FBMDS’ next five years?
We are just getting started. Our vision is to expand our influence by continuously delivering innovative and engaging gaming experiences that drive profitability for operators. While we maintain our leadership in Video Bingo, we are also focused on strengthening our position in other gaming verticals. We will continue investing in localized, player-driven innovation, ensuring that every product we launch enhances both player experience and operator success.
Brazil is a key market with huge potential. How does FBMDS plan to strengthen its presence in this region?
Brazil is a strategic priority for us. With regulatory developments and increasing demand for online gaming, we see tremendous opportunities to expand. Our approach is centered on offering tailored gaming experiences that resonate with Brazilian players, ensuring our products align with their cultural and gaming preferences. Additionally, we are forging strategic partnerships with operators to facilitate seamless and impactful expansion in the region, ensuring that our games drive engagement and profitability for our partners.
Innovation & What’s Next
Can you share any insights about upcoming products or features that FBMDS is working on?
Absolutely. We are developing a new generation of Video Bingo games featuring advanced jackpot systems, enhanced gameplay mechanics, and even more engaging features tailored to player preferences. Our goal is to create experiences that keep players entertained while maximizing operator revenue. In addition, we are working on new slots and bonus structures designed to drive engagement and profitability, ensuring that FBMDS remains at the forefront of gaming innovation.
What can operators and players expect from FBMDS in the near future?
A: More expansion, more innovation, and an even stronger, more diverse gaming portfolio. Players can expect cutting-edge experiences featuring interactive and rewarding mechanics, while operators will benefit from flexible, high-performance gaming solutions designed to optimize engagement and profitability. We are committed to maintaining our leadership in Video Bingo while continuously evolving to meet market demands.
Final Thoughts
After five years of continuous growth, what message would you like to share with FBMDS’ partners and players?
First and foremost, a heartfelt thank you to our players, partners, and the entire FBMDS team. Your trust and support have been instrumental in our journey. As we move forward, we remain committed to delivering exceptional gaming experiences, driving profitability for our partners, and continuously pushing the boundaries of innovation. The best is yet to come!
If you had to describe FBMDS’ journey in one word, what would it be?
Transformational.
-
Compliance Updates7 days ago
SOFTSWISS Jackpot Aggregator Expands in LATAM with Peru Certification
-
Latest News7 days ago
1/ST CONTENT broadens its South American reach in new LATAM deal with America Simulcast and Sportbet
-
Conferences7 days ago
WA.Technology to accelerate operators’ Brazilian growth at SiGMA Americas
-
Latest News7 days ago
From $400M to $1.45B: Exploring Gurhan Kiziloz’s Strategic Expansion in Online Gaming
-
Canada6 days ago
Online casino with a Nordic twist enters yet another market as it continues to deploy its ambitious international expansion plans
-
eSports6 days ago
PlayVS Announces Multi-year Partnership with Zenni Optical
-
Compliance Updates6 days ago
4ThePlayer Games Secures Certification for the Brazilian Market!
-
partnerships5 days ago
Delaware Park Converts from VizExplorer to Quick Custom Intelligence’s (QCI) Enterprise Platform