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FanDuel and Pat McAfee Announce Multi-year Exclusive Content Partnership Agreement

FanDuel, part of Flutter Entertainment, announced a multi-year exclusive content deal with Pat McAfee.
FanDuel Group got its talent, reaching a multi-year agreement with Pat McAfee Inc. (PMI), keeping the sports media industry’s fastest growing star an exclusive partner of America’s #1 Sportsbook. The agreement represents a significant expansion of its previous deal and includes a formalized content partnership.
Highlights of the new agreement:
- FanDuel will remain the official sportsbook of PMI and the Pat McAfee Show with the two companies continuing to deepen and evolve the integration of odds boosts and other promotions across PMI platforms.
- FanDuel and the entire team at PMI will attempt to create new shows/segments that are considered above average beyond the daily show content.
- Expanded co-branded big brain ideas, and customer promotions such as the first ever crowd sourced Spread the Love campaign.
- Pat McAfee and FanDuel will create a series of annual special edition shows supporting tentpole events (ex. FanDuel NFL Draft Spectacular).
- Development of “epic” live events tour including “on-the-road” shows throughout the year.
- McAfee and his team to support FanDuel during new state launches.
FanDuel will be investing in PMI’s content development capabilities including a new campus/complex to support its production efforts. This includes the naming and branding rights for the soon to be redesigned live studio for the Pat McAfee Show. The new complex will be known as “The FanDuel Igloo” and will house production studios, a lounge, basketball court and golf simulator.
Mike Raffensperger, Chief Marketing Officer at FanDuel Group, said: “Simply put, Pat McAfee is the sports media industry’s fastest growing star and we’re thrilled to deepen our relationship with him as our exclusive partner. Pat and his team champion the FanDuel brand and together we’ve developed ground breaking content experiences for his audience and our customers alike. Of course, Pat isn’t just our best marketing partner, he’s also one of our best customers so we expect he will give us some of the money back!”
McAfee said: “This new deal with FanDuel will afford us the opportunity to take things to a different level. We are incredibly lucky the exclusive Sportsbook of our show remains the #1 Sportsbook in America. I’m excited for the future. With that being said, we still plan on taking every dollar FanDuel has with our Super Boosts, Hammer DAHN picks, and AJ Hawk’s big brain.”
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First EveryMatrix US content aggregation deal live with betPARX

SlotMatrix, the industry’s largest content platform, is live in New Jersey with its first US games aggregation deal with the betPARX brand.
BetPARX is now able to offer its customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content including Evolution Gaming’s ‘One Stop Shop’ portfolio from studios such as NetEnt, Red Tiger, NoLimit City and Big Time Gaming.
EveryMatrix is the first supplier to integrate and launch Evolution’s One Stop Shop range of games in the US – another significant milestone for the industry’s fastest growing technology and games provider.
BetPARX’s aggregated content is further enhanced with EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.
SlotMatrix will become the US operator’s leading iGaming content aggregator and expand its reach to a further two states, Pennsylvania and Michigan, in the first quarter of this year.
SlotMatrix is the iGaming industry’s largest casino aggregator with more than 300 studio partners and 33,000 games.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “Going live with our first ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America.
“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”
John Dixon, COO, betPARX, said: “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states.”
Latest News
SCCG Management Announces Sponsorship Agreement with Voluum

SCCG Management, a global leader in gaming advisory services, has announced a new sponsorship agreement with Voluum, a leading performance tracking and optimization platform in helping iGaming affiliates and operators to increase their results from the paid media and SEO campaigns. This partnership will combine Voluum’s cutting-edge tracking and AI-based optimization technology with SCCG’s expansive industry network and strategic business development initiatives.
Voluum offers a cloud-based platform designed to measure and optimize every stage of advertising campaigns, from player acquisition and first-time deposits (FTDs) to ongoing engagement and return on investment (ROI). Cooperating with global gaming operators, including industry giants like Betsson Group, LeoVegas.com, and 1xBet, Voluum’s real-time analytics and AI-driven campaign optimization have consistently delivered measurable results for operators across multiple markets. Through this partnership, SCCG Management will integrate Voluum’s expertise into its growing ecosystem of partners, offering valuable tools and insights to enhance marketing efficiency, player engagement, and operational transparency across iGaming and sports betting campaigns.
“Voluum’s platform is an industry game-changer, delivering exceptional insights and optimization tools for operators and marketers. This partnership represents our shared commitment to empowering businesses with smarter, data-driven strategies that drive tangible results. We’re excited to integrate Voluum into our network and explore new opportunities together,” Stephen A. Crystal, Founder and CEO of SCCG Management, said.
“Imagine having one dashboard to control all your media spend and results from every channel and brand you work with. It’s here – Voluum,” Marcin Kumiega, Business Development Director at Voluum, said.
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FanDuel Reveals Nearly Half of its Customers Engaged with “My Spend” During the 2024-25 NFL Season

FanDuel, North America’s premier online gaming company, has revealed that during the 2024-25 NFL Season nearly half of its customers, approximately 3.5 million, reviewed their play activity using My Spend, a new personalized responsible gaming dashboard. The growing adoption demonstrates that customers are engaging with RG tools that provide personalized insights that help them to manage their time and spending on the platform.
My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. To promote and normalize the use of responsible gaming tools, FanDuel launched a bespoke My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social.
“We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we’ve seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play. We’re encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers,” Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel, said.
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