Gaming
New Holiday Consumer Research From MobileVoice™ by Tapjoy
Here is the new holiday consumer research from MobileVoice™ by Tapjoy. Read on and get updated.
“It’s been quite a year for the mobile industry! Between the COVID-19 pandemic permanently changing people’s relationships with their smartphones, Apple’s iOS 14.5 release, and the continued revenue growth of mobile gaming, staying up on mobile trends and advertising opportunities has been a challenge — and we’re only just hitting the hectic holiday season.
“Here at Tapjoy, we’ve chronicled the ongoing evolution of the mobile landscape in a series of comprehensive Modern Mobile Gamer™ reports covering four key personas: Gen Z, Millennials, parents, and Gen X (coming soon!). As we prepare to baste the turkey and deck the halls, it’s time to take a closer look at the most wonderful time of the year — and what that means for mobile advertisers and publishers.
“In this post, we’ll cover why mobile should be at the forefront of your holiday advertising plans. With the majority of mobile users on the Tapjoy network reporting that they’ll be using their smartphones and tablets for holiday shopping this year, it’s the perfect environment to reach holiday shoppers.”
Holiday purchasing power of mobile gamers
“In total, we surveyed 14,000+ US consumers on Tapjoy’s network to understand their holiday preferences and behaviors. One of the most striking findings was that 80% say they plan to make holiday purchases this year. Nearly half of consumers (42%) also say they plan to spend even more this holiday season compared to 2020. Together these statistics illustrate that as a group, mobile gamers are high-intent shoppers.
“Beyond intent, mobile gamers also indicate strong purchasing power. Among the mobile gamers we surveyed, 15% said they plan to spend over $1,000 on holiday gifts this year. An additional 52% say they’ll spend over $250, while 22% plan to purchase more than $500 in holiday gifts.
“And what types of retailers will be at the receiving end of this projected spending? Consumers plan to shop across a diverse array of retail establishments. 82% said they’ll purchase from general merchandise retailers, 43% say they plan to buy directly from a brand, and 40% said they will patronize small, local businesses. Majority of consumers (73%) also say they’ll take advantage of Black Friday and Cyber Monday sales — but the window to reach this audience is open throughout December. 73% say they continue shopping till the last minute, between one to three weeks before the holidays.
“In sum: Mobile gamers are an incredibly valuable target audience for advertisers in the 2021 holiday season. Brands who reach this audience in November and December will tap into its purchasing power — and position themselves for impactful holiday returns.”
‘Tis the season (for mobile shopping)
“After a challenging 2020 in the midst of a global pandemic, the holiday spirit is back in a big way. According to our data, 76% of respondents are looking forward to the holidays, and the vast majority have shopping in mind. Just as importantly, 69% of consumers will use their mobile devices to do that holiday shopping. With mobile shifting to the forefront of shopping experiences, it’s not surprising that consumers say this medium will be a focal environment for holiday purchasing.
“Consumers are relying on retail apps (64%) and the mobile web (58%) as their primary holiday shopping methods this upcoming season. So what does this all mean? It’s simple: Advertisers who scale up mobile advertising campaigns will reach highly engaged consumers. And since shopping apps play such a big role in mobile holiday shopping, retailers need to ensure that the experience is smooth and intuitive from start to finish.
Holiday time is gaming time
“Aside from shopping, mobile users plan on doing a lot of gaming this holiday season. While enjoying time off from work or traveling to visit family, mobile gaming provides a welcome respite from the chaos. With 66% of mobile users reporting that they open mobile games three or more times every day during the holiday season, this channel is integral for brands looking to increase awareness and connect consumers to products and services.
“Our data shows that certain types of mobile ads are particularly influential with holiday shoppers. Half of those surveyed said they use rewarded ad offers to get holiday gift ideas, and 59% of parents engage with playable ads during the holidays. Mobile gamers are most likely to engage with retail and shopping ads, but food, beverage, and restaurant ads are also popular.
“There’s no doubt about it: Mobile games continue to represent a huge growth opportunity for advertisers, especially during the holidays.”
Black Friday still reigns supreme
“The nature of Black Friday has changed over the years, but it remains one of the most popular shopping days of the entire year. Rather than force their way through thick crowds at brick-and-mortar stores, however, many consumers prefer the more relaxed online environment for Black Friday deals. On the Tapjoy network, 69% of users said that they plan to shop on Black Friday this year, though Cyber Monday isn’t far behind with 62% planning to participate. Overall, 56% of users reported that Black Friday and “Cyber Monday are their preferred times to get their holiday shopping done. In other words, mobile advertisers should be ready for an influx of consumer attention in the days following Thanksgiving.
“Parents are a particularly attentive demographic during this time: 76% plan to shop on Black Friday, and a whopping 84% are ready to drop some cash on Cyber Monday. Clothes and footwear are the top gifting categories in almost every demographic, though toys and games come in a close second.
“It’s not exactly breaking news that the holiday season drives consumer spending, but what’s changing is how much consumers are relying on their smartphones to make their lists and check them twice. The 2021 holiday period will be a time of significant mobile usage, and — if you play your cards right — significant growth.”
Fourth Star, the cutting-edge virtual reality immersive media streaming platform, is officially available to the public. This innovative platform transforms traditional entertainment by enabling users to seamlessly watch standard 2D, 180 and 360 immersive media content and movies. Fourth Star redefines how audiences engage with immersive storytelling, offering an unparalleled first-person centric perspective on entertainment.
“Fourth Star is more than just a platform – it’s a revolution in entertainment,” said Greg Simon, Co-Founder & CEO of Fourth Star. “We’ve created an immersive experience where users can not only consume content but also actively participate in it. Our vision is to transform how people experience media content and movies in a way that has never been done before.”
A New Era of Interactive Entertainment
The largest immersive media streaming platform available on Sidequest, users can explore nearly forty unique environments, interact with AI-driven crew, and experience entertainment in an entirely new way. Fourth Star offers a groundbreaking approach to digital engagement, whether socializing in the Cafe, customizing avatars in private Apartments or Ships, or stepping directly into a movie’s storyline.
“The combination of VR, AI, and blockchain in Fourth Star sets a new standard for immersive entertainment,” said Craig Wiltshire, CTO of Fourth Star. “Our vision is to seamlessly integrate all three technologies into the user experience. We are redefining the entertainment experience from passive observation to active creation.”
Built for Content Partners
Fourth Star is a self-serve platform designed for content partners of all sizes, from individual creators to blockbuster studios. Content partners can set up an account, create content channels, and begin monetizing their work immediately. No integration is required, allowing for seamless onboarding and instant access to a global audience. The Creator Portal empowers partners to distribute and profit from their immersive media with ease, making Fourth Star a truly open and accessible metaverse for digital entertainment.
Key Features of Fourth Star
- VR Streaming Platform – Users can access nearly forty environments and own their own luxury apartments and ships all equipped with an immersive media streaming entertainment hub.
- Social & Customization – Connect with others in dynamic social hubs, personalize your avatar, and invite your friends to your own luxury apartment and ship.
- Player Portal – Users can access the web-based marketplace to explore content, invite friends,
- Creator Portal – Set up an account, create content channels, and begin monetizing your work immediately. No integration is required, allowing for seamless onboarding and instant access to a global audience.
- Blockchain Integration – The FSTR token, built on the Polygon blockchain, powers the ecosystem, providing secure transactions and exclusive rewards.
- AI-Powered Companions – Coming soon
FSTR: The Utility Token Powering Fourth Star
FSTR serves as the primary ecosystem currency within the Fourth Star platform, enabling users to purchase Apartments, Ships, AI Companions, and exclusive content. Token holders benefit from:
- VIP Access – Exclusive events, early screenings, and red carpet experiences.
- Discounts – 25% savings on in-app purchases (IAPs) and entertainment content.
A New Paradigm in Entertainment
Fourth Star is designed to deliver the future of entertainment through merging cinematic storytelling with interactive gaming, offering:
- A seamless transition from passive to interactive experiences.
- A thriving community for players, creators, and investors.
- Advanced AI integration for interactive AI characters.
- Don’t just watch the star in the movie, become the star.
Availability and Access
Fourth Star is now live and available for users worldwide on Sidequest. Whether you’re an explorer, content creator large to small, storyteller, or entertainment enthusiast, Fourth Star provides an immersive space to experience digital entertainment like never before.
Gaming
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
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