The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

Latest News

Offerwalls Drive Record Publisher Earnings on Android and iOS as Monetization Rates Bounce Back from the Ad Industry’s Policy Shift

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New research by Tapjoy (www.tapjoy.com), a mobile advertising and app monetization company, shows rewarded ads have rebounded from the recent sweeping tech policy changes. While the removal of Cost Per Engagement (CPE) ads from iOS in 2019 and the introduction of App Tracking Transparency (ATT) in 2021 challenged mobile app publishers, Tapjoy’s innovations in rewarded advertising have fueled the resurgence of monetization performance on iOS and continued growth on Android. According to the latest analysis, compiled in Tapjoy’s Ultimate Offerwall Guide 2021, publishers that adopt these approaches are well-positioned for revenue growth during this new era.

Tapjoy surveyed thousands of users and analyzed billions of engagements to discover the tactics publishers need to navigate mobile monetization in 2021. Here are some of the key insights from the research:

  • Offerwalls deliver returns for app publishers: Top eCPM rates in the US reach $1500 and average $400 across genres. Monetization rates per daily Offerwall user range from $0.07 to $0.33, with the US average sitting at $0.20.
  • iOS monetization rates are recovering: The growth of shopping offers on the iOS Offerwall — a popular rewarded ad unit — has created a resurgence in monetization rates. Rates grew by 100% since the removal of CPE ads and have maintained over 50% of their gains despite ATT.
  • Multi-Reward CPE ads are popular on Android: Ad spend for the new Multi-Reward CPE ad format increased by 420% YoY.
  • Users have embraced the rewarded ads model: 70% of users surveyed indicated they enjoy rewarded ads. 47% shared that rewarded ads are their preferred way to get virtual currency.
  • Rewarded ads are part of gameplay: 79% of users surveyed complete rewarded ads weekly, and 41% complete rewarded ads daily. 45% of users said they would stop playing a title if the Offerwall was removed.

Tapjoy’s guide breaks down the latest data on rewarded ad user preferences, investigates rewarded ad trends by platform and region, and reveals publisher ad benchmarks and best practices.

“Despite significant challenges, the rewarded ad model has proven remarkably robust,” said Benjamin Chen, EVP & GM, Global Developer Relations at Tapjoy. “On iOS, we’ve seen users respond strongly to the influx of shopping offers — a response that’s largely the product of exciting improvements to the Offerwall’s UI. Meanwhile Multi-Reward CPE has proven wildly successful in the Android ecosystem. Overall, mobile advertising has been resilient in the face of trying circumstances.”

The survey data in Ultimate Offerwall Guide 2021 was gathered from 3,977 respondents on the Tapjoy network in the first quarter of 2021. Platform data from the report is global and covers the second quarter of 2019 through the second quarter of 2021. Tapjoy analyzed billions of user engagements to calculate the mobile advertising benchmarks.

To download the complete guide, visit https://www.tapjoy.com/lp/ultimate-offerwall-guide-2021/

Canada

Thunderkick commits to growth in Ontario with Betty partnership

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Thunderkick commits to growth in Ontario with Betty partnership

 

Independent slots studio Thunderkick has agreed a deal with Ontario-based operator Betty to supply the rapidly growing online casino with a diverse collection of globally popular titles.

Betty, an official partner of sporting franchises Toronto Maple Leafs and Toronto Raptors, has risen to prominence since its 2022 establishment, when it was built following the consultation of 300 casino players to create the optimal iGaming environment.

Distinguishing itself from North American competitors by catering specifically to slot enthusiasts rather than sports bettors, the operator has curated a portfolio of 2,800 games, hand-picked to deliver customers maximum entertainment value.

Thunderkick’s content is the latest to be integrated into Betty’s online casino, and the agreement will see a selection of its most popular titles, including The Wildos 2, Midas Golden Touch 3, and Esqueleto Explosivo 3, made available to a greater number of Ontarian players.

Thunderkick marked its debut in the Canadian province in Q2 of 2024, and has since partnered with a network of leading operators to improve its market position. The collaboration with Betty will further amplify its visibility in a key jurisdiction as the provider looks to reinforce its reputation as a global slot developer.

Svante Sahlström, CCO at Thunderkick, said: “It’s our mission at Thunderkick to go deeper, not wider, in 2025. That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible.

“Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”

Paraskeva Smirnova, Casino Operations Manager at Betty, added: “Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers.

“Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”

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Compliance Updates

Arizona Department of Gaming Issues Cease-and-Desists on “Phoenix Dream Home Sweepstakes”

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Arizona Department of Gaming Issues Cease-and-Desists on “Phoenix Dream Home Sweepstakes”

 

The Arizona Department of Gaming (“the Department” or “ADG”) issued cease-and-desist orders to Raffall, a company based in the United Kingdom, and to an Arizona resident using the platform to promote the ‘Phoenix Dream Home Sweepstakes,’ currently advertised online and through a separate website, winthisazhome.com, which is marketing the chance to ‘Win a Luxury $1.3M Arizona Mountainside Home.’

According to the Department’s investigation, the promotion required participants to purchase entries for a prize to be awarded and promised either a home transfer or a cash payout, depending on sales volume. The investigation further determined that the organizers intended to profit from ticket sales. Based on these findings, the Department alleges the activity constitutes an illegal gambling operation under Arizona law.

As part of the enforcement action, Raffall has been directed to remove all gambling-related drawings or giveaways targeting Arizona residents, and the Arizona resident has also been ordered to cease promoting or conducting any unlawful gambling activity.

“Illegal gambling can take many forms and it does not matter if it is labeled a sweepstakes, raffle, giveaway, or drawing,” said Jackie Johnson, Director of the Arizona Department of Gaming. “Unregulated operations put Arizonans at risk because there is no oversight, and therefore no accountability or safeguards in place. The Department will continue to take enforcement action to protect consumers, and we urge the public to learn what is legal before participating in or hosting any gambling activity.”

Why This Operation Is Illegal

Arizona law prohibits gambling unless it is specifically authorized (A.R.S. Title 13, Chapter 33). There is no exception for so-called “sweepstakes.” Raffles may only be conducted by Arizona charitable, tax-exempt organizations (A.R.S. § 13-3302(B) & (C)), and personal profit is prohibited. Only individuals 21 years of age or older may legally participate in gambling in Arizona.

Because this operation is accessible to users under the age of 21, is conducted for personal gain, and is not conducted by a qualified nonprofit, it violates Arizona law. Additional potential felony violations include:

  • Promotion of Gambling – A.R.S. § 13-3303
  • Illegal Control of an Enterprise – A.R.S. § 13-2312
  • Money Laundering – A.R.S. § 13-2317

Furthermore, foreign-based platforms, such as Raffall, do not adhere to Arizona or U.S. gambling laws, leaving consumers without essential protections.

Consumer Protection Advisory

As illegal online gambling activity continues to rise, the Department urges all residents and visitors to be cautious when participating in gaming, whether online or in-person. Regulated gaming provides important consumer protections, ensuring fair play and fair drawings, data security, accountability, and a safer overall experience.

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If you purchased entries in this illegal gambling operation:

  • Stop participating immediately and do not buy additional entries.
  • Contactyourbank or credit card company to dispute the charges or request a chargeback. Your financial institution is the best avenue for seeking a refund.
  • Monitor your accounts for unauthorized transactions.
  • If you suspect identity theft, report it to the Federal Trade Commission (FTC):
  • IdentityTheft.gov (English)
  • RobodeIdentidad.gov (Spanish)

Important: The Department cannot assist with refund requests or individual disputes against unlicensed platforms. Consumers must work through their financial institutions to protect themselves and/or retain legal counsel. They may also file complaints with the Arizona Attorney General’s Consumer Information and Complaints Unit at (602) 542-5763 or azag.gov/consumer.

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Canada

Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026

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Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026

 

BCLC is pleased to announce the return of the New Horizons in Safer Gambling Conference, taking place November 2–4, 2026, at the JW Marriott Parq Vancouver.

This global event brings leading voices in research, policy and industry together to explore innovative approaches to safer gambling. Attendees can expect two days of forward-thinking dialogue, evidence-based insights and collaborative solutions to help shape the future of player health.

Sponsorship Opportunities Now Available

New to the 2026 conference, BCLC is excited to offer sponsorship opportunities to organizations that share BCLC’s passion for safer gambling. Benefits of sponsoring New Horizons 2026 include industry visibility, leadership recognition and meaningful engagement with a global audience. To learn more about sponsorship, please e-mail [email protected].

Registration and program details will be released later this fall.

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