Latest News
Offerwalls Drive Record Publisher Earnings on Android and iOS as Monetization Rates Bounce Back from the Ad Industry’s Policy Shift
New research by Tapjoy (www.tapjoy.com), a mobile advertising and app monetization company, shows rewarded ads have rebounded from the recent sweeping tech policy changes. While the removal of Cost Per Engagement (CPE) ads from iOS in 2019 and the introduction of App Tracking Transparency (ATT) in 2021 challenged mobile app publishers, Tapjoy’s innovations in rewarded advertising have fueled the resurgence of monetization performance on iOS and continued growth on Android. According to the latest analysis, compiled in Tapjoy’s Ultimate Offerwall Guide 2021, publishers that adopt these approaches are well-positioned for revenue growth during this new era.
Tapjoy surveyed thousands of users and analyzed billions of engagements to discover the tactics publishers need to navigate mobile monetization in 2021. Here are some of the key insights from the research:
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Offerwalls deliver returns for app publishers: Top eCPM rates in the US reach $1500 and average $400 across genres. Monetization rates per daily Offerwall user range from $0.07 to $0.33, with the US average sitting at $0.20.
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iOS monetization rates are recovering: The growth of shopping offers on the iOS Offerwall — a popular rewarded ad unit — has created a resurgence in monetization rates. Rates grew by 100% since the removal of CPE ads and have maintained over 50% of their gains despite ATT.
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Multi-Reward CPE ads are popular on Android: Ad spend for the new Multi-Reward CPE ad format increased by 420% YoY.
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Users have embraced the rewarded ads model: 70% of users surveyed indicated they enjoy rewarded ads. 47% shared that rewarded ads are their preferred way to get virtual currency.
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Rewarded ads are part of gameplay: 79% of users surveyed complete rewarded ads weekly, and 41% complete rewarded ads daily. 45% of users said they would stop playing a title if the Offerwall was removed.
Tapjoy’s guide breaks down the latest data on rewarded ad user preferences, investigates rewarded ad trends by platform and region, and reveals publisher ad benchmarks and best practices.
“Despite significant challenges, the rewarded ad model has proven remarkably robust,” said Benjamin Chen, EVP & GM, Global Developer Relations at Tapjoy. “On iOS, we’ve seen users respond strongly to the influx of shopping offers — a response that’s largely the product of exciting improvements to the Offerwall’s UI. Meanwhile Multi-Reward CPE has proven wildly successful in the Android ecosystem. Overall, mobile advertising has been resilient in the face of trying circumstances.”
The survey data in Ultimate Offerwall Guide 2021 was gathered from 3,977 respondents on the Tapjoy network in the first quarter of 2021. Platform data from the report is global and covers the second quarter of 2019 through the second quarter of 2021. Tapjoy analyzed billions of user engagements to calculate the mobile advertising benchmarks.
To download the complete guide, visit https://www.tapjoy.com/lp/ultimate-offerwall-guide-2021/.
Compliance Updates
Tennessee Sports Wagering Council Takes Action Against Illegal Sportsbook
The Tennessee Sports Wagering Council through its executive director issued $50,000 in fines to Bovada.lv, an unlicensed and therefore illegal sportsbook operating in Tennessee.
Bovada failed to comply with cease and desist letters delivered to addresses in Curaçao, and Council investigators placed wagers through Bovada’s platform on three separate occasions, including as recently as October 16, 2024.
The Sports Gaming Act authorizes the Council to impose a $10,000 fine for the first offense of accepting wagers without a license, which rises to $15,000 for the second offense, and $25,000 for the third offense. Subsequent offenses may lead to the imposition of a $25,000 fine for each occurrence, an occurrence being a single wager accepted in Tennessee.
In the cease and desist letters, the Council ordered Bovada to allow all Tennessee users to withdraw any funds currently held by the unlicensed sportsbook.
“The Sports Wagering Council recommends that Tennessee users of Bovada withdraw their funds immediately. Our primary role is the protection of the public interest through a safe, regulated environment, and Tennessee sports bettors need to know that just because they can access a sports betting website or app inside Tennessee’s borders does not mean it is licensed to do business here,” Mary Beth Thomas, Executive Director of Tennessee Sports Wagering Council, said.
Legal sportsbook operators provide important bettor protections not found in the illegal market. If an individual wagers with unlicensed sportsbooks, their sensitive financial and personal information may not be protected and could even be shared with criminal enterprises. The bettor’s money could be withheld or disappear without a way to recover it.
The SWC is working closely with its network of law enforcement at the state and federal level to eradicate illegal sportsbooks such as Bovada and others.
Tennessee is the largest “online-only” sports betting market in the US, with more than $4.7 billion wagered in Tennessee last fiscal year through online sportsbooks licensed by the Council.
Gambling in the USA
Phoenix Link by Aristocrat Gaming Now Lighting Up Casino Floors
The hottest new game from Aristocrat Gaming, Phoenix Link, is now live on casino floors, with Yaamava’ Resort & Casino being the first in North America to offer the highly-anticipated game. As the next evolution of the international hit game, Dragon Link, Phoenix Link features player-favorite mechanics from top games with all-new themes, features, and bonuses.
“We have been humbled by the incredible global fanfare Dragon Link has received over the years but are never ones to rest on our laurels. The teams have been working tirelessly on a follow-up that brings together all the player-favorite elements in a new and exciting way with Phoenix Link as the proud result. We were thrilled to partner with Yaamava’ to premiere Phoenix Link with flair, excitement, and celebration,” said Victor Duarte, executive vice president of product for Aristocrat Gaming.
Phoenix Link players will enjoy the game’s additional denominations, configurations, and jackpots on each of the launch game theme titles. Gameplay features include Hold & Spin, Free Games with multiplier wilds or twin spin reels, Phoenix Mystery trigger, and more new bonus twists. Phoenix Link is available on the Neptune Single cabinet.
“Yaamava’ is thrilled to host yet another world premiere in gaming with the launch of Phoenix Link by Aristocrat Gaming. Our Club Serrano members are already raving about this captivating extension of the player-favorite Dragon Link. It’s a great addition to the Yaamava’ gaming floor,” said Kenji Hall, General Manager of Yaamava’ Resort & Casino at San Manuel, said.
Latest News
Panel on the benefits of regulation in the Mexican iGaming market
On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.
The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.
BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.
Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”
For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”
Sponsor Support
The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.
Event Details:
Date: November 6
Time: 10:00 a.m. (Mexico)
Registration: Register here
Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!
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