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Offerwalls Drive Record Publisher Earnings on Android and iOS as Monetization Rates Bounce Back from the Ad Industry’s Policy Shift

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New research by Tapjoy (www.tapjoy.com), a mobile advertising and app monetization company, shows rewarded ads have rebounded from the recent sweeping tech policy changes. While the removal of Cost Per Engagement (CPE) ads from iOS in 2019 and the introduction of App Tracking Transparency (ATT) in 2021 challenged mobile app publishers, Tapjoy’s innovations in rewarded advertising have fueled the resurgence of monetization performance on iOS and continued growth on Android. According to the latest analysis, compiled in Tapjoy’s Ultimate Offerwall Guide 2021, publishers that adopt these approaches are well-positioned for revenue growth during this new era.

Tapjoy surveyed thousands of users and analyzed billions of engagements to discover the tactics publishers need to navigate mobile monetization in 2021. Here are some of the key insights from the research:

  • Offerwalls deliver returns for app publishers: Top eCPM rates in the US reach $1500 and average $400 across genres. Monetization rates per daily Offerwall user range from $0.07 to $0.33, with the US average sitting at $0.20.
  • iOS monetization rates are recovering: The growth of shopping offers on the iOS Offerwall — a popular rewarded ad unit — has created a resurgence in monetization rates. Rates grew by 100% since the removal of CPE ads and have maintained over 50% of their gains despite ATT.
  • Multi-Reward CPE ads are popular on Android: Ad spend for the new Multi-Reward CPE ad format increased by 420% YoY.
  • Users have embraced the rewarded ads model: 70% of users surveyed indicated they enjoy rewarded ads. 47% shared that rewarded ads are their preferred way to get virtual currency.
  • Rewarded ads are part of gameplay: 79% of users surveyed complete rewarded ads weekly, and 41% complete rewarded ads daily. 45% of users said they would stop playing a title if the Offerwall was removed.

Tapjoy’s guide breaks down the latest data on rewarded ad user preferences, investigates rewarded ad trends by platform and region, and reveals publisher ad benchmarks and best practices.

“Despite significant challenges, the rewarded ad model has proven remarkably robust,” said Benjamin Chen, EVP & GM, Global Developer Relations at Tapjoy. “On iOS, we’ve seen users respond strongly to the influx of shopping offers — a response that’s largely the product of exciting improvements to the Offerwall’s UI. Meanwhile Multi-Reward CPE has proven wildly successful in the Android ecosystem. Overall, mobile advertising has been resilient in the face of trying circumstances.”

The survey data in Ultimate Offerwall Guide 2021 was gathered from 3,977 respondents on the Tapjoy network in the first quarter of 2021. Platform data from the report is global and covers the second quarter of 2019 through the second quarter of 2021. Tapjoy analyzed billions of user engagements to calculate the mobile advertising benchmarks.

To download the complete guide, visit https://www.tapjoy.com/lp/ultimate-offerwall-guide-2021/

Cryptocurrency

BitLine Enhances Onboarding Experience in Collaboration with Jumio: Simplified KYC for Casino Patrons

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This collaboration emphasizes convenience, security and regulatory compliance

Through the BitLine app, users can seamlessly transact with up to US$10 million in casino chips 24/7

BitLine, a pioneering provider in the integration of digital assets for direct access to casino chips, proudly announces a strategic alliance with Jumio, an industry leader renowned for its comprehensive know-your-customer (KYC) solutions.

This partnership marks a significant milestone as BitLine streamlines its onboarding process for casino patrons, ensuring a seamless and secure journey into the realm of digital asset-based payments for gaming.

The collaboration between BitLine and Jumio signifies a commitment to delivering unparalleled convenience while upholding the highest standards of security and regulatory compliance. By leveraging Jumio’s advanced technology, BitLine reinforces its dedication to building trust among users and offering a frictionless experience for individuals seeking access to casino chips via digital assets.

Richard Jones, the Chief Executive Officer for BitLine by Ibanera, expressed enthusiasm about the partnership, stating: “Trust and compliance are the cornerstones of every successful casino venture. At BitLine, our vision to innovate this industry through digital assets hinges on maintaining trust and adherence to regulations. Our collaboration with Jumio represents a monumental stride towards achieving this vision, ensuring that casino patrons transact securely and confidently through our platform.”

Echoing this sentiment, Robert E Prigge, the Chief Executive Officer for Jumio, commented: “The evolving landscape of digital assets presents endless possibilities and BitLine’s innovative approach has reshaped the casino industry. By eliminating withdrawal limitations and expanding accessibility, BitLine has ushered in a new era of gaming. We are thrilled to contribute to BitLine’s journey by providing essential elements of security and compliance.”

BitLine by Ibanera grants cryptocurrency owners unprecedented access to up to US$10 million in casino chips, 24/7/365, serving as a conduit for liquidity on the casino floor. Through the intuitive BitLine app, casino enthusiasts worldwide can initiate transactions within minutes, leveraging their digital assets to unlock funds effortlessly.

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Latest News

Sportradar Names New CFO, Craig Felenstein

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Sportradar Names New CFO, Craig Felenstein

 

Sportradar Group AG today announced that Craig Felenstein has been named Chief Financial Officer of the Company, effective June 1, 2024. Felenstein joins the Company from Lindblad Expeditions where he most recently served as Chief Financial Officer. He will report directly to Sportradar Chief Executive Officer Carsten Koerl.

Felenstein brings nearly 30 years of senior finance and operating experience for US publicly listed companies across the media, entertainment, experiential and digital content industries to his new position at Sportradar. Most recently, Felenstein served as Chief Financial Officer at Lindblad Expeditions, a global leader in expedition cruises and adventure travel, where he oversaw the company’s global finance organization, as well their corporate development, information technology and human resources functions. In his role as Sportradar’s Chief Financial Officer, Felenstein will lead the company’s global finance, accounting and investor relations functions. Felenstein has a unique blend of financial rigor and operational insight and will partner with the rest of the executive leadership team to advance the company’s key strategic initiatives and grow the business while maintaining strong relationships with the investment community. He will be based in New York.

Carsten Koerl, CEO, Sportradar said: “With Craig’s deep international experience and successful track record building finance organizations as a CFO at US listed public companies, I am confident that he will be a strong addition to our team. His track record of helping drive financial strategy and building shareholder value will be instrumental to our continued success. We want to express our deep gratitude to Ger Griffin for his meaningful contributions to Sportradar during a transformational growth period for our Company.”

Prior to his tenure at Lindblad, Felenstein served as Senior Vice President of Investor Relations and Strategic Finance at Shutterstock where he oversaw all interaction with the investment community while leading the financial planning and analysis and corporate development functions. Prior to Shutterstock, he served in various management roles at Discovery Communications, LLC, including Executive Vice President of Investor Relations. At the same time, he was a member of the executive team for several of Discovery’s businesses including serving as the Chief Financial Officer of Digital, Chief Financial Officer of US Network Revenue and Chief Financial Officer of Animal Planet.  Prior to Discovery Communications, he held senior positions at News Corporation, Viacom Inc., and Arthur Andersen & Co.

Felenstein said: “Sportradar has built an impressive leadership position in the rapidly growing global sports technology market and the Company is ideally situated to deliver sustained growth given their strong content portfolio, unmatched product offerings and commitment to industry innovation.  I am excited to work with Carsten and the entire Sportradar team, as well as the Board of Directors, to capitalize on the significant growth opportunities ahead and deliver additional value to our clients, partners and shareholders.”

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Compliance Updates

Brazil’s Ministry of Finance Appoints Régis Dudena as Secretary of Prizes and Betting

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Regis Dudena, a seasoned lawyer with expertise in Public and Regulatory Law, has been appointed as the new Secretary of Prizes and Betting at the Ministry of Finance in Brazil. Dudena’s appointment ordinance is signed by Rui Costa, Minister of the Civil House.

The new secretary had already been visiting the Ministry of Finance and getting closer to the entire group at the Secretariat of Prizes and Betting, until then led by Simone Vicentini, deputy secretary.

The appointment of the lawyer is attributed to the Executive Secretary of Finance, Dario Durigan. Dario and Dudena worked together at Palácio do Planalto during Dilma Rousseff’s government.

Both worked in the Legal Affairs secretariat of the Civil House. Dudena’s name is linked to other names on the left. He has good relations with Edinho Silva (PT), mayor of Araraquara (SP).

The SPA started operating two months ago. Since then, it had been without a permanent boss. Lawyer José Francisco Manssur, special advisor to the Ministry of Finance who coordinated the regulation of sports betting from the beginning, was the most likely to take on the position. But he was exonerated under pressure from Centrão politicians.

Bets representatives welcomed the name Régis Dudena.

From the beginning, the SPA was under the responsibility of Simone Vicentini, appointed as deputy secretary. Since then, it has edited the ordinances that defined requirements for laboratory accreditation and the sector’s regulatory policy.

Under her supervision, three laboratories have already been approved, GLI, eCogra, and BMM. Last week, the ordinance establishing the rules for payment transactions to be complied with by sports betting and online gaming operators was also published.

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