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Comparing US Gambling Regulations with Other English Speaking Markets

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Comparing US Gambling Regulations with Other English Speaking Markets

 

The iGaming market in the US is poised for huge growth in the near to medium-term, with this projected to grow from $74.17 billion in 2021 to a whopping $158.20 billion by the end of 2028.

This represents a CAGR of 11.4% during the forecast period, while the expected GGY for online gambling stateside is likely to double over the course of the reporting period.

This is despite a relatively complex set of regulatory stipulations in the US, as America’s laws are different in each state. But how exactly do the regulations stateside compare with other English speaking markets in the world? Let’s find out!

 

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The Lack of a Central Point of Control

If we look at prominent English-speaking markets such as the UK, Australia and New Zealand, we see that each one is governed by an omni-potent and central point of control.

More specifically, the UK Gambling Commission, the Australian Communications and Media Authority and the New Zealand Gambling Commission comprehensively regulate iGaming in their relevant jurisdictions, while single bodies of legislation also exist to help license and oversee operators.

Conversely, iGaming laws pertaining to online casino gameplay and sports betting are determined at state level in North America, meaning that local authorities have the autonomy to legalise and regulate specific verticals while monetising them for tax purposes.

Interestingly, the last main federal law pertaining to gambling in the US (namely the PAPSA legislation of 1992) was struck down by the Supreme Court in 2018. This had previously prohibited sports betting at a national level, and more than 20 US states have since legalised this practice fully.

 

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The Prominence of Gambling Affiliates

Given that most US states have only moved to legalise sports betting since the decision to reverse the PAPSA legislation a little over three years ago, this burgeoning market is still in its infancy stateside.

This also means that the market for iGaming affiliates remains relatively underdeveloped for now, especially when you consider the size of the North American market and the fact that the average punter loses just under $400 per annum through wagering.

Gambling affiliates operate by promoting selected gambling services and platforms, earning a fixed rate of commission when their customers click on a relevant link and open an account.

The market for gambling affiliates remains huge in countries such as the UK and New Zealand, from large-scale programs that apply huge commissions to independent entities such as Online Casino New Zealand (which also works as a reliable comparison site and serves as an affiliate for some of the leading online casinos in New Zealand).

However, operators in the US may be about to begin closing this gap, especially as brands continue to engage in high-profile mergers and acquisitions with UK firms.

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Caesars Entertainment, Inc. recently acquired the iconic William Hill PLC brand for approximately $4 billion, for example, offering them access to the UK firm’s proprietary technology, intellectual property and cutting-edge affiliate strategies.

 

The Approach to Responsible Gambling

When the UK Gambling Commission announced its core strategic objectives through 2021, at the heart of this was its commitment to safeguarding vulnerable players on these shores.

Make no mistake; responsible gambling remains a huge priority for mature markets such as the UK and Australia, whereas it’s a concept that’s still in its infancy on the other side of the Atlantic.

Once again, this is a key reason why US brands are looking to strategically partner with UK operators, with the latter having invested huge amounts of cash in developing cutting-edge responsible gambling technology.

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This includes William Hill, who previously procured the independent Mr. Green brand that had developed its own proprietary responsible gambling tool. This enabled players to monitor their activity in detail and measure this against insights from the operator, in addition to affording them direct controls over deposit limits and the time spent wagering online.

We definitely expect the US to make further strides in this respect in the years ahead, particularly as the not-for-profit Entain Foundation recently launched its new responsible gambling app called “Gamble Responsibly America”.

This app is the first of its kind in the US, and may well emerge as a trail-blazer for similar entities to follow!

 

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Stillwater Gaming & CasinoTrac Expand Again at Tahoe Nugget Casino

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Table Trac Inc. announced that the Tahoe Nugget Casino, located in South Lake Tahoe, Nevada, will soon have its CasinoTrac casino management system installed.

Stillwater Gaming owns and operates multiple casino properties throughout Nevada, in Churchill and Lyon counties and the Carson Valley. These locations feature slot machines as well as entertainment, hotels, bars and restaurants.

“We are excited to again be the system of choice for Stillwater Gaming as they continue its expansion into the Lake Tahoe area,” said Chad Hoehne, President of Table Trac Inc.

“When I think about CasinoTrac, I see great value. The system is developed and supported by professionals who are truly focused on the end user – casino guests. I am impressed with the stability of the CasinoTrac system as we have utilized it in many of our casinos. Additionally, I particularly like the fact that Table Trac is a company dedicated completely to gaming systems. That focus appears to be what drives the quality of the system and the culture of the Table Trac Team,” said Scott Tate of Stillwater Gaming LLC.

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SUZOHAPP Becomes Sponsor of Canadian Gaming Summit

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SUZOHAPP has become a sponsor of this year’s Canadian Gaming Summit.

“We are thrilled to participate in and support the Canadian Gaming Summit, as Canada presents immense opportunities in the retail sector and the industry is rapidly expanding in this region. Ontario was the first territory to allow retail sports betting and our installation of sports betting terminals in premier locations such as Fallsview Casino Resort and Casino Niagara has set the stage for further expansion in that market,” Sim Bielak, President of SUZOHAPP, said.

Sim Bielak will be a speaker on one of the panels, sharing his industry insight on capturing the attention of the next generation of Canadian gamblers. The panel, titled “Next-Gen gamification: engaging Millennials and Gen Z”, is scheduled for Thursday 20 from 11.45 am – 12.30 pm.

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Compliance Updates

US Supreme Court Refuses to Take Up Challenge to Florida Online Sports Betting Compact

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The U.S. Supreme Court on Monday refused to take up a challenge to an agreement that gave the Seminole Tribe exclusive rights to handle online sports betting in Florida, dealing a blow to the deal’s opponents.

The nation’s highest court denied a petition from opponents of the compact, which promises to rake in hundreds of millions of dollars for the tribe and the state.

The decision was the latest setback for West Flagler Associates and the Bonita-Fort Myers Corp., which operate racetracks and poker rooms in Florida. In March, the Florida Supreme Court ruled that the companies had filed the wrong type of petition to challenge the 2021 compact between the Seminole Tribe of Florida and Gov. Ron DeSantis’ administration.

“What’s important with today’s announcement is that the most significant barrier to online sports betting in Florida has been removed,” said Daniel Wallach, a South Florida attorney and sports betting law expert who had filed a brief asking the Supreme Court to either take up the case or reverse it outright.

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The companies say the compact gives the tribe a sports betting monopoly in the nation’s third-most populous state and that the U.S. Department of Interior wrongly approved the compact even though it violates the Indian Gaming Regulatory Act, which requires that gambling occur on tribal lands.

The plaintiffs questioned whether online sports bets that can be placed from anywhere in Florida could be considered to be on tribal land when only the computer servers that host the betting services are located there.

They said DeSantis and the Legislature, which approved the compact, improperly exceeded their powers by authorizing sports betting off tribal lands.

In their state court challenge, they argued that the deal creates a backdoor way out of a requirement, passed by voters in 2018 as an amendment to the Florida Constitution, that a citizens initiative is needed to expand casino gambling outside of tribal land. The tribe has argued that the Legislature has the authority to decide where online gambling is initiated and that the amendment doesn’t change that.

Attorneys for DeSantis and the legislative leaders have said that sports betting is different from casino gambling and therefore isn’t prohibited by the amendment.

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The tribe launched its online sports betting operation late last year, and Florida’s share of revenues is already $357 million from last December through May. State economic forecasters predict that the revenue sharing from tribal gambling could total $4.4 billion through the end of this decade.

The decision by the Supreme Court “means members of the Seminole Tribe and all Floridians can count on a bright future made possible by the Compact,” the tribe said in a statement.

Monday’s decision could encourage other tribes to follow the same path to operate online gambling, Wallach said.

“Tribes in other states stand to benefit from this decision because now they have a clear roadmap that has cleared judicial review. I would expect to see efforts ramped up in other states,” Wallach said.

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