Latest News
Amazing Trends that are Set to Transform the Gambling and Casino Industry in 2021

The year 2020 has made it to the history books when the COVID-19 pandemic has pushed the entire world into a recession. It hit many industries that even some of the well-established businesses have to shut down. However, it is not the case for the gambling and casino industry.
The gambling and casino industry grows as an increasing number of online casinos, and gambling sites appear on the market. These sites are generating high revenues despite the worldâs current situation.
More people turn to their hand-held devices for entertainment, such as gambling and betting. Top it up with huge technological upgrades and user experience. Below are the trends transforming the gambling and casino industry in 2021.
Mobile technology
Gaming on mobile devices has brought casino games and other gambling sites closer to players than ever. In developed countries where virtually everyone owns a mobile device, gambling is at their fingertips. With blazing WiFi speeds of 4G and soon 5G with unlimited data packages, free online casino apps are being downloaded to virtually all smartphones and other devices.
Most players prefer playing on their mobile devices as it allows them to play anytime and anywhere. They donât have to spend on expensive computers or wait for the boot up before they can start playing. Moreover, they can play quick games with their mobile devices while watching tv, sitting on the bus, or at the park while watching their kids playing around.
More than 50% of all gambling is done on mobile devices, and it wouldnât be a surprise if mobile gambling becomes more common shortly.
Artificial intelligence
AI or artificial intelligence has been solving many problems and saving humans from tons of working hours in the casino and gambling industry. The AI is being used in:
Chatbots: Customers donât have to wait in line for customer support to answer their queries. AI chatbots can solve any complicated issues.
Anti-scammers: Sadly, many players are still trying to abuse the online casinos and other players by using different apps or bots to gain unfair advantages. AI can find these individuals and kick them out of the site.
Customer behavior analysis: AI can analyze the playersâ preferences to offer them the best solutions and options on a personalized approach. AI can determine the types of promotions it can offer to each player, making their user experience less frustrating and more interesting.
Enhances game processes: AI can detect any problem within the game and inform the developer.
VR and AR changes the user experience
Virtual reality and augmented reality have created a lot of impact on the industry of gaming. Online casinos use technologies to offer their players âcomplete immersionâ within the game, taking their user experience to a higher level.
Through VR and AR, gamers can visit a casino, play games like slot machines, and interact with other players in real-time without going out of their homes.
The blockchain technology
Transactions made using cryptocurrency are currently the fastest and the safest mode of payment. Players donât have to use their bank, credit/debit card account information if they pay via blockchain.
Moreover, blockchain utilizes non-editable and timestamped record blocks that a group of computers manage, making it impossible to hack. It also provides transaction transparency with high limits and less transaction costs.
Gambling legislation
The past years have seen many changes in gambling legislation. Many countries have become open to gambling operations that offer them a good amount of tax income from their revenues. Moreover, its legalization allows it to become safer and more regulated.
Since the emergence of gambling sites and online casinos, the popularity of the gambling industry keeps on rising every year. Moreover, the pandemic had pushed the technological improvements further and made many changes in the legislation.
While the year 2021 is still struggling for many industries, the gambling and casino industry remains unaffected. Instead, it keeps on prospering despite all the challenges that the world is currently facing.
Latest News
Betano, Official Sponsor of CONMEBOL Copa AmĂŠrica Femenina 2025â˘

- Â The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continentâs most important tournaments.
- The CONMEBOL Copa AmÊrica Femenina 2025⢠will be held in Ecuador from July 12 to August 2.
CONMEBOL (ConfederaciĂłn Sudamericana de FĂştbol) and Kaizen Gaming are proud to announce the laterâs premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa AmĂŠrica Femenina 2025â˘.
Hosted in Ecuador from July 12th to August 2nd, this yearâs tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa AmĂŠrica Femeninaâ˘. Bringing together South Americaâs 10 womenâs football teams, the tournament is a celebration of both football in the continent and womenâs sport. At the end of each game, Betano will present the top-performing player with the âMVP Betanoâ award.
Alejandro DomĂnguez, President of CONMEBOL, said: âWomenâs football is gaining unprecedented momentum across South America. At CONMEBOL, we are focused on promoting the sport, encouraging young women to get involved and fall in love with our beautiful game, and creating better conditions for those who want to pursue a career in football. There is still much work ahead, but having partners like Betano by our side will enable us to elevate womenâs football across the continent to new heights. I am confident that our collaboration for the CONMEBOL Copa AmĂŠrica Femenina 2025⢠will be as successful as the one we had during the CONMEBOL Copa AmĂŠricaâ˘ď¸2024â.
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa AmĂŠrica Femenina 2025⢠is very important for us, as we continue supporting the development of football globally and womenâs football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the worldâs best female footballers.â
The sponsorship of CONMEBOL Copa AmĂŠrica Femenina 2025⢠is part of Betano and CONMEBOLâs broader partnership, which started with the CONMEBOL Copa AmĂŠricaâ˘ď¸ 2024 and extends through 2028. In addition to supporting CONMEBOL Copa AmĂŠrica Femenina 2025â˘, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa AmĂŠrica Futsal Men and Women and CONMEBOL Copa AmĂŠrica Beach Soccer.
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadooâs product lineup.
This collaboration enables Mobadoo â which has an established presence and deep market understanding across Latin America â to incorporate BETBYâs proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Gamesâ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadooâs offering but also reinforce BETBYâs position as a leading esports supplier in the LATAM region, a key pillar in the supplierâs global expansion strategy.
âMobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,â commented Kirill Nekrasov, BETBYâs Head of Sportsbook Product. âThis agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, weâre set to further strengthen our leading position in the LATAM region.â
JosĂŠ AnĂbal Aguirre, Chief Marketing Officer at Mobadoo, added: âWeâre thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAMâs passionate esports fanbase. With BETBYâs support, weâre confident we can elevate the player experience and unlock new growth opportunities across the region.â
Latest News
AGA Launches âPlay Smart from the Startâ Consumer Hub to Help Players Game Responsibly

The American Gaming Association (AGA) announced the launch of the Play Smart Consumer Hub, a new online resource designed to help consumers game responsibly. The hub builds on AGAâs Play Smart from the Start, a messaging platform that encourages players to make informed choices and develop habits that keep gaming fun.
âThe AGA is committed to making responsible gaming a seamless part of the player experience. Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you. The Play Smart Consumer Hub provides players with straightforward, actionable tools to help them stay in control and keep gaming fun,â said Bill Miller, president and CEO of the AGA.
Grounded in player research, Play Smart from the Start centers around three key principles:
⢠Right State of Mind: Start every game with the right mindsetâstay present, know your limits, and play on your terms.
⢠Know the Game: Understand the rules, odds, and bet with intention.
⢠Act Intentionally: Set a budget, take breaks, and stay aware, win or lose.
The Play Smart Consumer Hub offers practical tools, including:
⢠A Pre-Play Checklist to help players assess their mindset and set personal limits before betting.
⢠A Know the Game section that demystifies odds, house advantage, and common sports betting terms.
⢠A Responsible Gaming IQ Quiz that allows players to evaluate their gaming habits.
⢠Easy access to support resources like the National Problem Gambling Helpline (1-800-GAMBLER) and state self-exclusion options.
In addition to the consumer tools, the platform also features an Industry Toolkit, providing operators and other stakeholders with resources, including messaging guidance, creative assets, customer communications and activation ideas to support the integration of consistent, responsible gaming programs.
âWhether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint,â Miller said.
The Play Smart Consumer Hub is now live at playsmartfromthestart.org.
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