Major League Rugby (MLR) has announced an exclusive official sports betting data and betting streaming partnership with Genius Sports Group (GSG).
MLR has granted GSG the exclusive rights to capture, manage and distribute the League’s official data with sportsbooks across North America and worldwide.
Through its 24/7 bet monitoring, educational workshops, and model rules and regulations, GSG will help provide MLR with a leading integrity program to help protect the fairness and transparency of its matches.
“We know there is interest in regulated betting on our matches and we have to take proactive measures to safeguard the integrity and transparency of our events. We have the utmost confidence in Genius Sports Group to manage our data and deliver it to their sportsbook partners, further engaging all fans, old and new,” MLR Commissioner George Killebrew said.
“With former England captain Chris Robshaw and Wallabies legend Adam Ashley-Cooper amongst the confirmed players for the upcoming season, MLR is rapidly establishing itself as a prominent league for rugby fans in North America and globally. Our technology, real-time distribution and leading network of sportsbook partners will help to enhance engagement and connect MLR with new audiences worldwide,” Mark Locke, CEO of Genius Sports Group, said.
