Daily Fantasy Sports
SuperDraft Selects Remark Entertainment as its Exclusive Marketing Partner
SuperDraft Inc has selected Remark Entertainment, a division of Remark Holdings, as its exclusive marketing partner.
To support SuperDraft’s vision of providing the best DFS experience, Remark Entertainment will be responsible for developing a brand identity by managing and leading the digital and offline marketing efforts on SuperDraft’s behalf.
“We are honored to be selected as SuperDraft’s exclusive marketing partner, and excited to be an integral part of growing their brand in the DFS market and taking it to new heights. The DFS market is fast-growing and has enormous potential, and we look forward to a long and prosperous relationship with SuperDraft,” Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings, said.
“SuperDraft has built a great platform and, with a recent strategic investment by Caesars Entertainment, is poised to become a large player in the worldwide DFS market. In addition, our Remark Entertainment division will leverage the AI capabilities of the parent company, Remark Holdings, to provide the necessary data analytics involved in fantasy sports,” Kai-Shing Tao added.
“Remark Entertainment stood out because of its ability to help build mainstream consumer brands through their expertise in brand identity and modern marketing techniques like leveraging social media, market influencers and experiential events. But Remark’s real superpower is its ability to leverage its AI to take conventional marketing efforts to the next level, and that will accurately position SuperDraft as the innovative, next-generation betting platform. The partnership between SuperDraft and Remark Entertainment will fast track our transformation into the premier DFS company,” Steve Wang, CEO and Founder of SuperDraft Inc, said.
Daily Fantasy Sports
SCCG Management Announces Strategic Partnership with DFS Platform Bettor
SCCG Management, a leading advisory firm in the global gaming industry, announced a strategic partnership with Bettor Together, the first cooperative fantasy sports platform. This collaboration aims to support Bettor Together’s growth and operations by leveraging SCCG’s extensive industry expertise and global gaming network.
Bettor Together transforms fantasy sports by shifting from solo play to a team-based experience. Players join forces with friends to tackle player prop contests, enhancing the excitement and competition. The platform includes innovative features like Odds Boosts, strategic player prop picks, and immersive contests that engage users with real-time leaderboard tracking and thrilling end-game scenarios.
Stephen Crystal, Founder and CEO of SCCG Management, expressed his enthusiasm for the partnership: “We are excited to partner with Bettor Together to bring their innovative cooperative fantasy sports platform to a broader audience. Their unique approach to fantasy sports aligns perfectly with our mission to drive growth and maximize opportunities for our partners. We look forward to supporting their journey and helping them achieve new heights in the gaming industry.”
Mark Szandzik, Founder of Bettor Together, shared his excitement: “We are thrilled to kick off our partnership with SCCG. Their industry expertise and expansive network will help us uncover new opportunities and take our innovative platform to the next level. We are excited about the synergies our partnership with SCCG will create, introducing our cooperative fantasy platform to the gaming industry and showing that we are Better Together.”
SCCG will support Bettor Together by developing and executing comprehensive marketing strategies to enhance both B2C and B2B growth. This includes analyzing market trends to identify partnership opportunities, conducting operational reviews to optimize processes, and executing targeted marketing and advertising campaigns to raise awareness within the gaming industry.
Compliance Updates
PrizePicks Awarded Operating License in New Hampshire
PrizePicks, the leading daily fantasy sports operator in North America, announced that it has been granted a daily fantasy sports operating license by the state of New Hampshire.
“We are thrilled to be able to offer our skill-based fantasy offering to sports fans throughout the Granite State. We are grateful to the New Hampshire Lottery Commission for their thoughtful collaboration,” Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks, said.
PrizePicks offers a variety of skill-based fantasy game types, including Arena, an innovative peer-to-peer game where players can compete for prizes against each other. Arena pits players into groups, matching their number of entries, selected entry fee, and experience level. Since launching in January, Arena is now live in nine jurisdictions and has surpassed two million lineups built by over 100,000 players.
New Hampshire becomes the 35th operational market for PrizePicks in the U.S. As the leading daily fantasy sports operator continues to launch in new markets, responsible gaming education remains a key focus.
Daily Fantasy Sports
Dabble to integrate OpticOdds’ API & Trading Screen to power US growth
OpticOdds, the premier feed provider for top operators, has struck a new partnership with Dabble as they continue to expand into the United States with its DFS Pick Em product offering. This collaboration will see the sportsbook and DFS operator integrate OpticOdds’ advanced odds API and trading solutions.
The agreement covers multiple sports and OpticOdds will provide Dabble with comprehensive player market odds data for its US product and additional market coverage for its Australian offering.
Dabble’s customers will now be able to enjoy more wagering opportunities, benefiting from real-time updates and alerts. The API and trading screen provide comprehensive odds updates from over 100 sportsbooks, covering best odds, outliers, player markets, reference lines, settlements, injuries, and more. An added benefit of the OddsScreen is the custom-weighted consensus lines, real-time outliers, arbitrage opportunities, and line movement alerts, and historical odds from one location.
OpticOdds continues to lead global odds coverage, catering to a wide range of sports and events including football, basketball, baseball, MMA, boxing, hockey, soccer, tennis, golf, motorsports, esports, wrestling, rugby, lacrosse, cricket, volleyball, and politics from over 125+ sportsbooks.
Ryan Weinstock, Chief Commercial Officer at OpticOdds, commented, “Our products are designed to boost margins and expand coverage for operators. We’re thrilled to see Dabble fully leveraging the power of our API and trading screen to enhance their offerings.”
Jon Robin, Co-Founder and Chief Strategy Officer at Dabble, added, “Adding OpticOdds’ suite of real-time data tools for sports betting and fantasy into our offering will enable us to build on our growth momentum and provide an enhanced offering for our 700,000 active customers. Having the right tech and trusted partners in place enables us to focus on creating the best player experiences that have social interaction at the heart.”
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