Simplebet, a US-based sports betting technology company, has launched a host of new products for the US sports betting industry. The B2B product development company has made use of machine learning and automation in its new products. The most striking feature from the company is the Micro-Markets, which allows users to create in-game betting markets in just minutes or seconds.
Chris Bevilacqua, co-founder of Simplebet, said: “We’re thrilled to share our innovative technology and products with the sports betting world. In-play betting, and more specifically, Micro-Markets, which are bets tied to discrete moments in sporting events – are the way of the future. This new category of in-play betting following our heavy investment in the requisite automation and machine-learning technology sets Simplebet and our future partners up for success and growth.”
Sara Slane, Founder of Slane Advisory and former Senior Vice President of Public Affairs at the American Gaming Association, echoed the views: “The innovative products that Simplebet is bringing to the sports betting arena are going to be a game changer. Simplebet is creating the opportunity to accelerate the adoption of sports betting to a broader audience and enhance the way fans consume sports. Micro-Market betting will convert casual sports fans to sports bettors, while capturing more revenue from existing users.”
A slew of other innovative betting products are in Simplebet’s pipeline.