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Latin America – The New Frontier of iGaming

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Latin America – The New Frontier of iGaming

 

It’s been four years since Colombia became the first country in Latin America to establish a local licensing regime for online gaming, unlocking the potential of an entire continent. Since then, several countries in the region have followed suit while others are still exploring the possibility to regulate igaming.

As the trailblazer in the region, Colombia has done an excellent job of creating a market where licensed operators are allowed to thrive. Players have access to a wide product offering, including both sports betting and online casino games, and are safeguarded by sound player protection measures. The challenge for any regulated jurisdiction is to strike that balance between establishing attractive market conditions while introducing necessary regulatory measures that are not too stringent or cumbersome to scare away operators and content suppliers. It goes without saying that to have a well-regulated market, you need to appeal to operators targeting the country while offering players the products they desire in order to keep the black market to a minimum and ensure maximum protection of consumers.

Colombia’s success also lies in the approach of its gaming regulator, Coljuegos, to engage with industry stakeholders and respond to their concerns. A perfect example is its recent quick response to the challenges arising from the COVID-19 outbreak when the regulator introduced a series of measures to help steer the gaming industry through the crisis. No regulation is perfect, however, and in Colombia, the requirement for operators to store data locally has proved challenging. Nevertheless, the market’s legislation sets a benchmark for other countries in Latin America looking to regulate internet gambling.

Greentube entered the Colombian market in 2019 and we have been quick to gain market share, now partnering with four operators in the country and seeing great interest in our content. For Greentube, it has been a learning curve, having experience in multiple European markets, and entering a completely new region that differs in many ways. Most importantly for us, players in Colombia have a preference for table games and video bingo in addition to the traditional slot games which are popular in most European markets. The bulk of our content portfolio in Europe is based on our classic titles, known from land-based venues, and fruit games. Yet in Colombia, although iconic slots like Sizzling Hot deluxe, Lucky Lady’s Charm deluxe, and Apollo – God of the Sun are part of the favourites, other games like Royal Crown Roulette, Royal Crown Blackjack, and 1-2-3 Bingo are topping the list.

After making a strong entrance in Colombia, we were thrilled to also have launched in Paraguay this spring with local operator Il Palazzo. Being on the doorstep of Argentina and Brazil, the region’s two biggest economies, the market offers huge potential for growth both within the country and beyond its borders. Our land-based content has for many years proven successful with local players and so we expect our online adaptions will be equally popular. Paraguay is an important step in our South American strategy, and we are looking forward to expanding our business there as a means for further international growth.

Greentube is also keeping a close eye on the developments in several other countries in Latin America where discussions around regulating online casino gaming are taking place. Our next pending market entry is Mexico where we have struck a deal with the leading local operator. Greentube’s strategy is to operate only in regulated markets, which ensures we act in a legal and compliant matter but moreover, gives us an advantage when establishing new partnerships. As most major operators choose to be active only in legal markets, they prefer to cooperate with suppliers that also comply with the regulation. Equally important before entering any market is the growth potential; the strategic fit of our product and the availability of established distribution channels and platform providers. From our experience and based on the popularity of our games in the region’s land-based casino segments, we believe that Latin America has the potential to become one of our core regions and we continue to explore every opportunity with great excitement.

 

Written by: Markus Antl – Head of Sales and Key Account Management at Greentube

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The most comprehensive racing app announces US Racing coverage roll-out

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Continuing its promise to offer racing fans the most extensive, user-friendly and unrestricted racing coverage unlike anything else on the market, The Racing App – created by Quantum Leap Solutions in partnership with premium UK bookmaker Fitzdares – has bolstered its product offering with a best-in-class roll-out of US racing coverage.

US racing fans can now enjoy a premium level of content and insights to provide them with a large suite of information including full form details with past performance ratings, in-house horse-by-horse comments, market charts, value prices, form visualisers and tips. Another exciting feature is Compute, a simple-to-use unique tool offering punters a meaningful way of solving the puzzle of horse racing by quantifying at-a-glance the key factors likely to determine the outcome of a race to generate a set of “true” prices based on the data.

All this alongside some of the finest expert insight in the US racing sphere including access to The Nick Luck Daily Podcast, to which The Racing App is a proud sponsor of its US Racing segment in its quest to help UK punters make more informed decisions ahead of key US meetings. Regular analysis from respected broadcaster Cornelius Lysaght is also included.

Unlike any other known content provider in the UK and in the US, The Racing App also offers a video form guide for each upcoming US race, as well as access to live US race streams and replays.

Users can also take advantage of the app’s innovative interactive analysis tools including Speedform and unique visual Draw Charts. Through cutting-edge race simulation graphics, Speedform allows users to gain a greater understanding of how horses are expected to run not just in general but at specific sections of each race, based on speed ratings adapted from par times and conditions allowances.

In development for release later this year, users will also soon be able to select specific previous runs to feature in Speedform visuals and delve deeper into Draw Charts to see how different riding tactics affect the impact of the draw – with The Racing App showing no signs of pulling up.

Ian Heaney, CEO of Quantum Leap Solutions, said: “We’ve crammed top quality content and unique insight into one best-in-class app, something that shows how The Racing App really is the pinnacle of products for racing fans. There’s more to come too, including some even better upgrades to Speedform we’re excited to launch later this year.”

“Our benchmark for making a race interesting is the level of content and insight we offer for

British and Irish racing and we have now delivered that and more for US racing fans.”

Will Woodhams, Fitzdares CEO, said: “The concept that US racing is complicated to follow is now a myth with what The Racing App is capable of providing. Many racing fans feel they’ve never had enough data – now they have a full suite of it. In fact, with the insight and new interactive elements combined with the conformity of US racing, it’s actually a simpler puzzle to solve than UK racing and you could not ask for a more complete tool to aid your racing experience.

“To racing fans I say enjoy – and take advantage of the best racing service at your fingertips to back US winner after US winner.”

Relaunched in November 2023, The Racing App already gives racing fans a free, unrivalled one-stop-shop for their racing needs including live race streaming and all UK and Irish replays, cutting-edge data analytics, unique predictor algorithms, and world-class integrated race cards to provide racing fans with the latest and greatest data in seconds. The app also provides access to an integrated betting platform through Fitzdares.

The Racing App is available to download for free in the iOS and Android App Store. Search ‘The Racing App’ to download now.

US Racing content is available to all users with the exception of those based in the US due to local data rights.

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Compliance Updates

Minnesota Senate Committee Advances Sports Betting Bill

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The Senate Tax Committee advanced legislation authored by Senator Matt Klein (DFL – Mendota Heights) to legalize Sports Betting in Minnesota. This was the second time the bill has been heard in Taxes, after making a stop last year. The hearing focused on changes to tax rates and revenue disbursements.

Senator Aric Putnam (DFL – St. Cloud) offered an amendment that made several major tax and revenue related changes, which were adopted by voice vote. The tax rate was changed to 20% on net revenues from sports betting. Revenues as a result of that change would then be dispersed to:

(1) 20% for tax relief for charitable gaming organizations,

(2) 10% for treatment and awareness programs for problem wagering,

(3) 15% for Explore Minnesota Tourism for large sporting events,

(4) 5% to the Minnesota Racing Commission for racetracks,

(5) 5% for the Minnesota State High School League for youth sports and activities,

(6) and the remainder to the general fund.

Senator Klein said: “The changes made in Senate Taxes Committee today have made this a better bill for Minnesotans. I am thankful for the committee’s thoughtful consideration of this legislation and willingness to work toward the best balance of needs and interests.

“As a result of this work, we are now able to support our allied charities who engage in gaming so they can continue the good work they do for our state. We are also able invest in the state high school league’s ability to foster participation in a wider array of activities, attract more large sporting events to Minnesota, and continue to focus efforts on problem wagering awareness.”

SF1949 passed the Senate Taxes Committee as amended and was referred to the Senate Finance Committee.

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Jackpocket Unveils Super Pick, the Convenient Way to Try Mega Millions and Powerball Luck

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With over 300 million possible number combinations to choose from for Mega Millions, Jackpocket is making it simpler to try the luck. Jackpocket announced the release of Super Pick, a new app feature that streamlines the lottery experience for Mega Millions and Powerball fans, offering an even more convenient way to participate as combined jackpots soar past $1.3 billion.

Jackpocket’s new Super Pick feature gives users an easy way to pick every special and standard ball in the game with just one tap. Super Pick creates a series of 25 or 26 Quick Picks for each of the special ball numbers and also includes all the standard numbers in the game at least once. This hassle-free way to cover numbers could unlock big winning potential for users. Matching just the Powerball or Mega Ball on its own secures a prize of $4 or $2 respectively and is a necessary step for winning six out of nine prize levels including the grand prize.

For example, the Mega Millions drawing includes five standard numbers (1 to 70) and one gold Mega Ball (1 to 25). With Super Pick, users can easily order 25 Quick Picks that will include every standard Mega Millions number as well as a unique gold Mega Ball.

“Super Pick is the latest in Jackpocket’s long list of features that you can’t get anywhere else. Based on direct feedback from our users, we developed this feature to streamline the way they are participating in the lottery and make it the most convenient process possible. It’s been exciting to see the great interest in Super Pick already as the Mega Millions and Powerball jackpots continue to rise toward historic levels,” Peter Sullivan, CEO and founder of Jackpocket, said.

Already, Jackpocket users have won nearly $1 million in prizes from Super Pick orders, including a $150,000 Powerball win in Texas and a $50,000 Powerball win in New Jersey.

With the introduction of Super Pick, Jackpocket reinforces its commitment to elevating the lottery user experience. In addition to Super Pick, Jackpocket also offers lottery enthusiasts access to multiple exciting features:

  • Smart Order: Lottery fans can set automatic orders for their favorite games so they never miss a drawing.
  • Lottery Pools: With Jackpocket Pools, participants can team up with other Jackpocket users in their state or create their own private pool with just local friends, family, or co-workers.
  • Giveaways: Users can enter Jackpocket’s exclusive in-app giveaways for chances to win vacations, sports tickets, and VIP passes in addition to any lottery winnings.
  • Automatic Win Notifications: There’s no need to remember to check winning lottery numbers, as Jackpocket users are automatically notified if they win at any prize level with prizes under ~$600 instantly credited to the winner’s account.
  • Responsible Gaming: To ensure player safety, Jackpocket offers consumer protections such as daily deposit and spend limits, self-exclusion, and in-app access to responsible gaming resources.

The release of Super Pick comes on the heels of Jackpocket’s continued remarkable growth, most notably with the recent launch of Jackpocket Casino. Jackpocket has fulfilled over $1 billion in lottery ticket orders since its launch, and users have now won over $430 million in lottery prizes while using the app.

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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