Daily Fantasy Sports
Golf Popularity Set to Soar According to MKF Survey

Fantasy sports site Monkey Knife Fight (MKF) has found in a recent survey of 1000 of its users that the popularity of golf will soar both on viewership and participation in MKF prop contests should the PGA return for the Charles Schwab Challenge on June 11.
Of MKF’s users, 76% reported that they would participate in a fantasy golf prop contest once golf returns. This is in sharp contrast (181% increase) to the 27% that reported ever having played one MKF golf prop contest before the pandemic. In addition, users’ intent to watch golf on television when it returns increased 53%. MKF users also ranked their top ten favorite golfers whom they will play on MKF prop contests.
“When golf is the only game in town, everyone suddenly becomes a fan. We’re looking forward to making our golf contests as exciting as possible for our users who are itching for live sports,” Bill Asher, Founder and CEO of MKF, said.
“The purpose of Monkey Knife Fight is to allow our users a fun way to play fantasy prop contests with their favorite players. Monkey Knife Fight’s analytics team utilizes proprietary tools to keep their finger on the pulse of the public’s interest in Golf, not just those players that rate the highest in the World Rankings,” Nic Sulsky, President of MKF, said.
Daily Fantasy Sports
PrizePicks Taps KLUTCH Sports Group for Strategic Brand Advisory

PrizePicks, the largest daily fantasy sports operator in North America, announced that KLUTCH Sports Group has been enlisted as a strategic brand advisor. As part of the collaboration, KLUTCH — along with its Brand Consulting and Sports and Brand Insights divisions — will advise PrizePicks on talent strategy, brand development, and relationship building across the sports and entertainment landscape.
“As sports fandom continues to evolve, PrizePicks is focused on meeting fans where culture, community, and entertainment converge. KLUTCH brings an unmatched cultural influence that will help us elevate our brand and connect more deeply with fans nationwide,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
KLUTCH will support PrizePicks through a slate of bold, upcoming marketing campaigns, tapping into the agency’s expertise across sports, music, entertainment, and creators. Powered by KLUTCH’s data and valuation insights and strategic guidance, the agency will bring fresh energy and star power to the brand to unlock opportunities in both culture and fandom.
“PrizePicks is a brand that understands where sports fandom is headed – blending community, culture, and entertainment. We’re thrilled to support in their journey as they build deeper connections with fans and athletes alike,” said Maria DeRuccio, SVP of Brand Consulting at KLUTCH Sports Group.
KLUTCH and its strategic partner, UTA, represent the world’s top athletes, artists, brands, and creators, delivering opportunities across sports, entertainment, media, and business. Brand advisory remains a cornerstone of KLUTCH and UTA’s growth strategy. This collaboration with KLUTCH marks a pivotal step in PrizePicks’ mission to grow beyond the traditional boundaries of fantasy sports and become a cultural force in sports and entertainment.
Daily Fantasy Sports
PrizePicks Named Official Daily Fantasy Sports Partner of Los Angeles Dodgers

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official Daily Fantasy Sports Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
“Partnering with the Dodgers is an incredible opportunity to align with one of the most respected organizations in sports. As the Dodgers chase another championship title, we’re looking forward to delivering unique moments that bring fans even closer to the action,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the multi-year partnership, PrizePicks will receive prominent in-venue branding at Dodger Stadium, including banner displays throughout the stadium’s concourses and LED signage in the outfield pavilion. The partnership will also include promotion across Dodgers social media, digital platforms, and radio.
“We are pleased to welcome PrizePicks to our family of partners. Their innovative approach to fan engagement aligns well with our commitment to delivering world-class experiences, and we look forward to a winning collaboration,” said Lon Rosen, Executive Vice President & Chief Marketing Officer at Los Angeles Dodgers.
Throughout the 2025 season, PrizePicks will also introduce an exclusive in-game promotion for Dodgers fans. Anytime the team scores 10 or more runs at home, the Dodgers will launch a PrizePicks branded social media contest for a chance to score a free PrizePicks lineup and tickets to a future game at Dodger Stadium to watch their picks play out live.
Daily Fantasy Sports
PrizePicks Named Official Daily Fantasy Partner of The Houston Astros

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Sports Partner of the Houston Astros. The multi-year partnership features digital and in-stadium activations at Daikin Park, building on the DFS leader’s growing presence around Major League Baseball.
As part of the partnership, PrizePicks branding will be showcased prominently throughout Daikin Park with featured static and rotational signage throughout the ballpark. PrizePicks will also be featured on the Astros Radio Network with sponsored “More or Less” segments prior to each game.
“This partnership is all about bringing more fun and bigger rewards to PrizePicks players in Houston,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “We’re rolling out new promotions and experiences that make following the Astros even more exciting for fans — both at the ballpark and at home.”
PrizePicks will also collaborate with the Astros on a special City Connect Monday promotion supporting the team’s Monday home games. As the Astros wear their Nike City Connect uniforms, the team will provide fans a chance to win a $10,000 free PrizePicks lineup and tickets to a future Astros game to watch their picks live at Daikin Park.
“We are thrilled to add PrizePicks as an official Astros partner,” says Matt Richardson, Vice President Corporate Partnerships. “PrizePicks continues to invest in Major League Baseball and is committed to engaging fantasy sports fans in both a responsible and fun way.”
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information visit, www.prizepicks.com/responsible-gaming.
-
Canada5 days ago
Prime Skill Games Inc. Official Response to AGCO Press Release
-
Latest News5 days ago
Amusnet Goes Live on Cactus Gaming and Strengthens its Position in the Brazilian Market
-
Latest News5 days ago
Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration
-
Gambling in the USA4 days ago
Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub
-
Latest News4 days ago
Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap
-
Compliance Updates4 days ago
Chicago City Council Members Pushing to Legalize Video Gambling
-
Latest News5 days ago
TaDa Gaming Signs New Partnership with EveryMatrix
-
Latest News5 days ago
Dreidel names Elias Liberas as Chief Commercial Officer