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Jogo do Bicho – Ever Heard About the Largest Lottery in the World?
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Still quite popular as an illegal gambling game in Brazil, Jogo Do Bicho (the animal game) has been prohibited by law since the 1940s. The game is mainly used by mobsters as a lottery-type drawing using daily state lottery draws.
These mobsters facilitating the animal game are known as Contraventores (“Bankers”). Let’s take a closer look at where it all began, and the game’s influence on Brazilian culture today.
History of the Popular Game
Joao Batista Viana Drummond, a Brazilian born Englishman and the ‘originator’ of Jogo Do Bicho, encouraged visitors to guess the type of animal that he would hide behind a curtain as a publicity stunt and became very popular with it. The game then became a big numbers game of animals being assigned to 25 different set of numbers.
Many believe that the popularity of the game grew to such an extent because of the large or small wages that could be bet. No limit or minimum wage was required to put down a wager.
Sometimes motivated by corruption and to crack the cycle of gambling, the policies on acceptance of the game grew larger until gambling was prohibited by federal law in 1946. Even though being illegal in most Brazilian states, the game was still thriving.
In 1966, Sao Paulo Police had a successful crackdown operation on the game that grew to an annually grossing of US$500 Million and employed roughly 1% of Brazilian workers. The crackdown operation was quietly resolved.
Where It Can Be Played
The only state in Brazil that have legalised the game and where it is regulated is Paraiba. As any amount may be wagered it can be quite dangerous and it is the only state-operated lottery where wagers are not limited to a maximum amount.
It is illegal in Rio de Janeiro, although the game is quite popular. The same goes for 25 states in Brazil where the game is illegal. Thanks to Brazilian legislation, anyone playing the animal game in any of the states where it is illegal, may be persecuted by law.
How It Works
The game works with mnemonic associations using the draw numbers with a selection of 25 random animals. For Example, choosing the number 1 the animal name would be Ostrich, Using the number 2 will count for Eagle and the number three would be used for Donkey.
Each of the 25 animals would have four numbers between one and one hundred assigned to them.
An example of how one would start your game is to bet one Brazilian Real on an animal, but one can also choose combined numerals assigned to an animal.
The bankers consist of managers, operators and dealers. Players place their bets at point-of-sale (“Pontos”) sites where dealers collect money as well as keep records of all the bets and send the records through to the operator who is also in charge of the draws.
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Image by Bicho365.com
Finding your dealer to place your bet is pretty easy as they are seen in almost every corner of every street with a very specific appearance with floral printed shirts, sunglasses and cigars usually waiting by their “Pontos” which is usually small wooden boxes or simple stools.
On the drawing days, phone lines get clogged beyond belief, with phone companies naming them “Bicho hours”. The drawing which is usually held in local Bicho headquarters at 2 pm is always quickly distributed by taxi or scribbled notes, as well as scribbled on designated walls and destinations with chalk.
Influence on Brazilian Culture
In Brazilian society, Jogo Do Bicho has had a big impact on the culture whether they have been involved in the game or not, with the significant association of the number twenty-four in Brazilian politics, sports and homosexuality.
Influence on Brazilian Sport
With 24 being the number of the deer animal in the game of Jogo Do Bicho, and the deer being associated with gay men, the number has caused some difficulties with professional athletes. As male athletes heavily avoid number 24 jerseys, they are always dissatisfied when forced to wear a number 24 jersey.
With the zebra animal not being in the game of Jogo Do Bicho, the team manager of the Portuguesa football Team “Gentil Cardoso” once described their chances against opposing team “Vasco da Gama” as drawing a zebra in Jogo Do Bicho.
Therefore, insinuating that it would be impossible as they are a much weaker team. As Portuguesa did win that game, the zebra has since been used in Brazil for sports defeats.
Number thirteen has also been significant in sports and is the number for the rooster in the Jogo Do Bicho game. The number is also used by two different football teams.
A football club from Paraiba “Treze Futebol Clube” uses the rooster as their mascot as the meaning of “Treze” is thirteen. Another football club also using the rooster as their mascot is “Clube Atletico Mineiro” as their supporters expected the year 2013 to be the year of the rooster and won the Libertadores cup in 2013.
Influence on Brazilian Politics
In politics, many LGBT candidates use the number 24 in their campaigns to be seen as being associated with the LGBT movement.
The number is also used by heterosexual politicians in the case that they have an Anti-LGBT agenda or not. The Brazilian senate has 81 senators, not one of the senators use the number 24 in their cabinet.
Even though the animal game is still illegal in most states in Brazil, it remains one of the most popular games in the country and is considered to be the largest lottery in the world.
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BETER names Juliana Querino as LatAm Business Development Manager
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Award-winning fast-betting content provider strengthens its position in the region with the latest hire
BETER, the in-demand provider of fast-betting content, data, and live streaming for esports and sports, has strengthened its team with the appointment of Juliana Querino as LatAm Business Development Manager.
Juliana, a seasoned business development specialist based in Brazil, has extensive experience in the Latin American iGaming industry. She has previously held various business development positions at Better Collective, Endorphina, Salsa Technology, and other companies. Her expertise was recognized by the G&M News platform, which included her in its Top 5 Women in the Industry 2024 list—highlighting women making significant contributions to the growth of iGaming in the region.
In her new role at BETER, she will drive the company’s expansion across Latin America, forging new partnerships with regional operators and aggregators, particularly in Brazil, where demand for BETER’s content continues to grow.
She will also drive BETER into new LatAm markets where the provider does not currently have a presence while managing relationships with existing partners to ensure they get the most out of the provider’s next-gen content offering.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Latin America is a fast-moving market with opportunities opening up all the time. To capitalize on these, we need an exceptional specialist, and in Juliana, we have found exactly that. Her expertise and deep market knowledge make her a valuable addition to our team.
“We are already experiencing strong demand for our fast-betting products and solutions across the region. With Juliana on board, we can further identify key operators that would benefit from partnering with us, driving even greater growth.
“I’m delighted to welcome Juliana to the BETER team.”
Juliana Querino commented: “Fast-betting content has become essential for operators in Latin America and beyond, and I’m thrilled to join BETER in expanding awareness of its award-winning portfolio.
“BETER is renowned for its ESportsBattle and Setka Cup tournaments, which are already popular among bettors in LatAm. But our offering goes far beyond that, and I’m eager to showcase the full suite of products and solutions to operators from Brazil to Peru.”
“I look forward to helping BETER maximize the full potential of the LatAm market.”
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BetBreak.org Publishes New Workbook to Help Gamblers Take a Break from Sports Betting
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BetBreak.org has published “When and How to Take a Time-Out from Sportsbetting,” a brand-new workbook designed to help readers understand how taking a break – of any duration – from sports betting can be transformational for their mental health, financial health, and relationships with friends and family.
“This workbook and self-study guide is for anyone who wants to explore their relationship with gambling and it’s especially for those who are wondering whether it might be time for a break from sports betting,” said addiction expert Dr. Jeffrey Reynolds.
The workbook includes information about how to know if you are ready to change, tips for curbing your sports betting if you aren’t ready to quit, setting SMART goals, and limiting access to the three things necessary to gamble. The guide also contains proven tools for managing cravings and urges, resources to regain control over your finances, strategies for dealing with guilt and shame as well as stress management tips.
“The BetBreak workbook is based on the science of behavior change and helps readers make the sustainable shifts in habits necessary to live life with more presence, focus, well-being and happiness,” Dr. Reynolds said.
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SCCG Joins Fantasy Sports & Gaming Association
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SCCG Management, a global leader in gaming advisory, business development, and investment strategies, has secured membership to the Fantasy Sports & Gaming Association (FSGA). As the premier organization dedicated to advancing fantasy sports and sports betting, FSGA provides a collaborative environment where industry leaders, innovators, and pioneers shape the future of these rapidly growing sectors.
By joining FSGA, SCCG Management reinforces its commitment to staying at the forefront of industry trends, market developments, and emerging opportunities within fantasy sports and sports gaming. The partnership will allow SCCG to engage with key stakeholders, participate in thought leadership discussions, and contribute strategic insights to the evolving landscape of fantasy sports, sports wagering, and interactive gaming experiences.
With the fantasy sports and sports betting industries experiencing unprecedented growth and innovation, SCCG’s expertise in business development, technology integration, and investment strategy will bring valuable insights to the FSGA community. As a member, SCCG will actively participate in industry conferences, working groups, and networking events, including the upcoming 2025 FSGA Winter Conference, which serves as a hub for leaders, visionaries, and top executives shaping the future of fantasy sports and sports betting.
“FSGA is at the center of innovation in fantasy sports and gaming, and we are excited to join this influential community. At SCCG, we are always looking to align with industry leaders who are shaping the future of interactive sports entertainment. Through this partnership, we look forward to collaborating with fellow members, exchanging insights, and driving innovation across fantasy sports and sports betting,” Stephen Crystal, Founder & CEO of SCCG Management, said.
As SCCG continues to expand its global impact in fantasy sports, sports betting, and gaming technology, its membership in FSGA further solidifies its position as a trusted advisor and partner to the industry’s most innovative companies.
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