Latest News
Jogo do Bicho – Ever Heard About the Largest Lottery in the World?

Still quite popular as an illegal gambling game in Brazil, Jogo Do Bicho (the animal game) has been prohibited by law since the 1940s. The game is mainly used by mobsters as a lottery-type drawing using daily state lottery draws.
These mobsters facilitating the animal game are known as Contraventores (“Bankers”). Let’s take a closer look at where it all began, and the game’s influence on Brazilian culture today.
History of the Popular Game
Joao Batista Viana Drummond, a Brazilian born Englishman and the ‘originator’ of Jogo Do Bicho, encouraged visitors to guess the type of animal that he would hide behind a curtain as a publicity stunt and became very popular with it. The game then became a big numbers game of animals being assigned to 25 different set of numbers.
Many believe that the popularity of the game grew to such an extent because of the large or small wages that could be bet. No limit or minimum wage was required to put down a wager.
Sometimes motivated by corruption and to crack the cycle of gambling, the policies on acceptance of the game grew larger until gambling was prohibited by federal law in 1946. Even though being illegal in most Brazilian states, the game was still thriving.
In 1966, Sao Paulo Police had a successful crackdown operation on the game that grew to an annually grossing of US$500 Million and employed roughly 1% of Brazilian workers. The crackdown operation was quietly resolved.
Where It Can Be Played
The only state in Brazil that have legalised the game and where it is regulated is Paraiba. As any amount may be wagered it can be quite dangerous and it is the only state-operated lottery where wagers are not limited to a maximum amount.
It is illegal in Rio de Janeiro, although the game is quite popular. The same goes for 25 states in Brazil where the game is illegal. Thanks to Brazilian legislation, anyone playing the animal game in any of the states where it is illegal, may be persecuted by law.
How It Works
The game works with mnemonic associations using the draw numbers with a selection of 25 random animals. For Example, choosing the number 1 the animal name would be Ostrich, Using the number 2 will count for Eagle and the number three would be used for Donkey.
Each of the 25 animals would have four numbers between one and one hundred assigned to them.
An example of how one would start your game is to bet one Brazilian Real on an animal, but one can also choose combined numerals assigned to an animal.
The bankers consist of managers, operators and dealers. Players place their bets at point-of-sale (“Pontos”) sites where dealers collect money as well as keep records of all the bets and send the records through to the operator who is also in charge of the draws.

Image by Bicho365.com
Finding your dealer to place your bet is pretty easy as they are seen in almost every corner of every street with a very specific appearance with floral printed shirts, sunglasses and cigars usually waiting by their “Pontos” which is usually small wooden boxes or simple stools.
On the drawing days, phone lines get clogged beyond belief, with phone companies naming them “Bicho hours”. The drawing which is usually held in local Bicho headquarters at 2 pm is always quickly distributed by taxi or scribbled notes, as well as scribbled on designated walls and destinations with chalk.
Influence on Brazilian Culture
In Brazilian society, Jogo Do Bicho has had a big impact on the culture whether they have been involved in the game or not, with the significant association of the number twenty-four in Brazilian politics, sports and homosexuality.
Influence on Brazilian Sport
With 24 being the number of the deer animal in the game of Jogo Do Bicho, and the deer being associated with gay men, the number has caused some difficulties with professional athletes. As male athletes heavily avoid number 24 jerseys, they are always dissatisfied when forced to wear a number 24 jersey.
With the zebra animal not being in the game of Jogo Do Bicho, the team manager of the Portuguesa football Team “Gentil Cardoso” once described their chances against opposing team “Vasco da Gama” as drawing a zebra in Jogo Do Bicho.
Therefore, insinuating that it would be impossible as they are a much weaker team. As Portuguesa did win that game, the zebra has since been used in Brazil for sports defeats.
Number thirteen has also been significant in sports and is the number for the rooster in the Jogo Do Bicho game. The number is also used by two different football teams.
A football club from Paraiba “Treze Futebol Clube” uses the rooster as their mascot as the meaning of “Treze” is thirteen. Another football club also using the rooster as their mascot is “Clube Atletico Mineiro” as their supporters expected the year 2013 to be the year of the rooster and won the Libertadores cup in 2013.
Influence on Brazilian Politics
In politics, many LGBT candidates use the number 24 in their campaigns to be seen as being associated with the LGBT movement.
The number is also used by heterosexual politicians in the case that they have an Anti-LGBT agenda or not. The Brazilian senate has 81 senators, not one of the senators use the number 24 in their cabinet.
Even though the animal game is still illegal in most states in Brazil, it remains one of the most popular games in the country and is considered to be the largest lottery in the world.
Canada
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
Compliance Updates
The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
Latest News
SCCG Announces Strategic Partnership with Applift

SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.
“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”
“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.
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