Latest News
Santiago Salvestrini to join Merkur Gaming Americas as marketing director
Santiago Salvestrini from Chile will be joining the sales and marketing team of Merkur Gaming Americas as the new Marketing Director (LATAM).
Prior to joining Merkur Gaming, Salvestrini worked for renowned and globally active companies in the fields of marketing, branding and corporate communications, including for Philip Morris and, in particular, various large casino-operator groups in Latin America.
âWe are delighted to welcome Santiago Salvestrini, a colleague with extensive knowledge of the Latin American gaming market, who will actively support us in the strategic development of our subsidiaries in Peru, Mexico, Colombia and Argentina,â said Charles Hiten, CEO of Merkur Gaming Americas.
âIâm looking forward to the tasks that await me. Merkur Gaming, with the Gauselmann Group behind it, is a major player in the international gaming industry and is extremely successful in Latin America. I am delighted to be joining the Merkur Gaming Americas team and to be able to contribute my knowledge and experience,â Santiago Salvestrini concluded.
Latest News
Low6 partners with Choctaw Casinos & Resorts to deliver new interactive game
Low6, the leading gamification innovator, has announced its latest free-to-play partnership with Choctaw Casinos & Resorts by launching Choctaw T-Box, an interactive mobile game for the Invited Celebrity Classic held at Las Colinas Country Club in Irving, Texas, April 19 â 21.
Designed to engage with golf fans throughout the tournament, the unique second screen experience combines an innovative twist to a much-loved game with the thrill of prize draws.
âChoctaw Casinos & Resorts is committed to engaging and entertaining fans in innovative ways,â said Erica Kosemund, senior director of gaming brand and partnerships for Choctaw Casinos & Resorts. âThe free-to-play Choctaw T-Box game will give fans an added level of interaction at the Invited Celebrity Classic. Low6 has a track record of delivering first-in-class engaging content and we found them to be a perfect fit for the environment we are looking to achieve.â
Players are issued a 25-squared T-Box card with each square randomised with a different event that may occur at the tournament e.g. âMardy Fish scores 4 Birdiesâ. Should the event occur during play, the square is won and players can earn more entries into a Prize Draw with the more squares they win. A single line (5 squares in a row/column/diagonal) is worth 5 bonus entries, a T-shape (top row and centre column) is worth 25 bonus entries and a blackout (all 25 squares) is worth 50 bonus entries.
Fans playing Choctaw T-Box will have a chance to win prizes at the end of each day. Prizes include a package valued at $750 that includes a two-night stay at Choctaw Casino & Resort â Durant, as well as $250 in resort credit. Players can also win $250 in free play. Players must be members of the Choctaw Rewards Club to claim prizes.
Jamie Mitchell, CEO of Low6, said: âWe are incredibly excited with the launch of Choctaw T-Box at the Invited Celebrity Classic. Itâs a classic game with a unique digital sporting spin that will entertain fans even more throughout the tournament. Our innovative white label product allows brands to successfully activate their sponsorships at sporting events and can be fully customised across any sport.â
Latest News
OpenBet: Inside the Rise in Wagering on Women’s March Madness
Wagering on womenâs sports is experiencing a meteoric rise in popularity, according to the latest data provided by global sports betting company OpenBet. The excitement surrounding the NCAAâs Womenâs March Madness, boosted by the âCaitlin Clark Effectâ, has marked a sea change for a sport and competition in which the menâs game has historically dominated wagering activity.
This year, the womenâs college basketball championship saw record wagers processed through the OpenBet sports betting platform, as South Carolina’s victory over Iowa it clutched the title of most watched national basketball game in five years.
The tournamentâs Final Four also attracted an average of 10.8 million views per match, up more than 130% on last year and higher than the menâs game. This upward trend in recognition of womenâs sport shows no sign of slowing down.
âThe womenâs national championship between Iowa and South Carolina was the highest wagered event of the entire tournament,â said Jake Schmidt, MTS Trader at OpenBet.
As interest in womenâs basketball skyrockets, OpenBet is strengthening its player props offering to remain competitive and attract more bettors than ever before.
âA constituent and increasing offering of player prop markets is vital to ensuring the popularity of womenâs March Madness across the sports betting landscape continues to grow,â Schmidt said.
âWith different universities making the tournament each year, I believe this will continue to keep consumers engaged as it is something new each year.â
There also continues to be wider coverage of womenâs sports in the US media and on TV than ever before. Iowaâs Caitlin Clark, at the age of just 22, has left a lasting impact on womenâs basketball as the NCAAâs top scorer and gaining endorsements from the likes of Nike.
âThis year, there were multiple high-profile players driving this increase in popularity,â said Schmidt.
âThe media highlighted all games including key players such as USCâs Juju Watkins, South Carolinaâs coach Dawn Staley and player Kamilla Cardoso, and others from LSU, UConn and Iowa Hawkeyes.â
Another reason for its increase in prominence and wagering activity is down to the length of time women typically spend at college.
âIn contrast to the menâs game, female athletes generally choose to remain in college for longer before choosing to participate in the WNBA draft, allowing consumers to get to know them more and build familiarity,â said Schmidt.
OpenBet continues to deliver a robust and reliable betting engine enabling more people than ever to wager on womenâs sports with confidence. As this trend continues, the award-winning provider will add further player props and sports to exceed expectations from sports bettors.
Compliance Updates
Elys BMG Group Announces Approval for The Ugly Mug Sportsbook in Washington, DC.
Elys BMG Group announced that The Ugly Mug in Washington D.C. has been granted provisional approval from the District of Columbia Office of Lottery and Gaming Regulation and Oversight Division (DCOLG) to open its sportsbook at 723 8th St. SE. As the fourth privately owned sportsbook venue in the District powered by Elysâ innovative Gameboard betting technology, The Ugly Mug stands as a testament to Elysâ commitment to bringing cutting-edge solutions to local businesses and sports enthusiasts.
The grand opening for The Ugly Mug sportsbook is anticipated to occur during the week of April 27th. Elys will unveil the grand opening festivities, promotions, and events as the date draws closer.
With easy access to sports wagering and a classic American menu in a relaxed setting, The Ugly Mug sportsbook is set to become a premier destination in the Navy Yard region of Washington D.C. and is another step forward for Elys becoming the leading betting technology provider for neighborhood sportsbooks in the US.
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