Industry News
SPEKTRA Gaming to Exclusively Reveal Insights into Their Revolutionary ETG at IGA
SPEKTRA Gaming LLC (SPEKTRA), a leading innovator in the gaming industry, is to unveil details of its latest breakthrough: a game-changing, one-of-a kind electronic table game (ETG) which is set to redefine the landscape of casino gaming.
With its roots established in the online gaming field, the new ETG product from SPEKTRA truly innovates the land-based space, with a unique and diverse game offering which delivers an unparalleled, sophisticated, and exciting player experience.
In developing this new product SPEKTRA is bridging the gap between online and land-based casino gaming by leveraging its expertise to bring high performing online gaming to the physical casino floor. Through strategic partnerships with gaming industry specialists such as Quixant, SPEKTRA has streamlined the new product development process, ensuring a swift transition from digital to land-based channels.
SPEKTRA has capitalized on their expertise and technical prowess, collaborating with experts in the land-based gaming field to enable a speed to market that will allow players to enjoy the most engaging and innovative ETG experience.
The new product underscores SPEKTRA’s commitment to delivering cutting-edge gaming solutions that resonate with both online and land-based audiences, enriching the overall gaming landscape with unparalleled excitement and entertainment.
Joshua Green, Chief Operating Officer of SPEKTRA, said: “We are thrilled to share details of our revolutionary electronic table game at IGA, which will be the first truly new game type of the 21st century.”
Green continued: “Working with Quixant gave us expert support and guidance on our journey transitioning from online to land-based, proactively avoiding challenges and leveraging their game changing technology to power our state-of-the-art electronic table game. Our new product reimagines the possibilities of ETGs. Powered by Quixant’s IQON 1 platform, our new product promises seamless gameplay, stunning visuals, and immersive experiences that will captivate players nationwide. Importantly, the new product will provide casinos with a competitive edge in offering this singular gaming experience to their players.”
He concluded: “We look forward to the opportunity to exclusively share more insights into the product at IGA, ahead of a launch mid-2024.”
Eric Walla, VP of Business Development at Quixant, said: “When we first spoke with SPEKTRA and they shared their game with us, we were immediately impressed. It was familiar in its initial presentation, yet innovative at the same time, offering the potential of a truly unique player experience. We are delighted to have had the opportunity to collaborate with SPEKTRA Gaming on this new offering and are eager to see the player reaction once this hits casino floors.”
Industry News
Cliff Ehrlich Joins Rush Street Gaming as COO
Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as chief operating officer.
Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year.
“I’ve admired Rush Street’s strong leadership and steady expansion over the past two decades. I’m thrilled to join this dynamic organization and look forward to contributing to the company’s ongoing success,” said Ehrlich.
Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Following an initial public offering, Ehrlich led Monticello Casino & Raceway as president, chief operating officer and general manager until 2013.
After consulting with Mohegan Sun regarding Upstate New York development opportunities, in 2015, Ehrlich joined The Downs Racetrack & Casino in Albuquerque, serving as general manager and chief operating officer. He later ran two casinos for The Navajo Nation — Northern Edge and Flowing Water. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.
“Cliff’s ground-up casino development experience, deep operations background and team leadership ensure that all five Rivers Casino properties remain in great hands. He will continue the strong forward momentum established by Bill Keena, for whom we wish the very best in retirement,” said Tim Drehkoff, CEO of Rush Street Gaming.
Industry News
Wanna.com Welcomes Former MGM President & COO Chuck Bowling to Board of Directors
Wanna.com, the innovative daily fantasy sports gaming platform set to launch across the US, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise.
As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development. His leadership at MGM, where he was pivotal in enhancing guest experiences and driving operational excellence, aligns perfectly with Wanna.com’s vision of delivering unparalleled daily fantasy sports entertainment to users nationwide and internationally.
“We are thrilled to welcome Chuck Bowling to the Wanna.com Board of Directors. Chuck’s remarkable track record in the gaming and hospitality industry will be invaluable as we navigate the complexities of our launch and beyond. His strategic acumen and commitment to excellence resonate deeply with our mission to revolutionize the daily fantasy sports landscape,” said CEO/Founder of Wanna.com Jim Bob Morris.
Mr. Bowling expressed his enthusiasm for joining the Board, stating, “I am honored to be part of Wanna.com at such a pivotal moment in its journey. The company’s innovative approach to fantasy sports gaming with concepts such as Wanna Parlay, holds great promise, and I am excited to contribute to its success and growth.”
Industry News
Lotto.com Debuts New Digital Scratch Ticket Campaign Led by Havas New York
Online lottery platform Lotto.com has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.
Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.
As a build to the brand’s first campaign, “Welcome to Winever,” the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.
“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away. Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space,” Thomas Metzger, CEO of Lotto.com, said.
The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula, and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow.
“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it. Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one,” Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York, said.
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