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Fintech Companies Learn Gamification Techniques from iGaming Industry Leaders

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At the recent Forbes Future of Fintech Summit, industry leaders discussed emerging trends within the fintech sector, and how iGaming innovation can help disrupt financial services. One of the key takeaways was the potential for cross-industry application of gamification or motivational engineering techniques, a concept discussed in depth by Soft2Bet CEO Uri Poliavich at the Summit. His insights offered a broader perspective, suggesting that the principles of gamification, while prevalent in iGaming, have significant untapped potential in fintech, financial services, and beyond.

Gamification is often talked about in reference to social gaming, but it is also a key feature in real money gaming and is the feature that has enabled Soft2Bet to grow so strongly in the past year thanks to higher engagement and retention levels leading to sustaining revenue growth.

If the use of gamification in iGaming results in increased engagement, customer retention, and revenue, then applying similar gamification features in the fintech sector could yield comparable benefits. As Poliavich told Forbes fintech contributor Meaghan Johnson during the Summit, the success of Soft2Bet’s gamification technology, called Motivational Engineering Gaming Application (MEGA), serves as an example for the fintech sector to revolutionize its own engagement metrics by implementing gamification within its applications and products.

In Johnson’s article on the subject, Uri explained that, “Now fintech is about neo-banking, customization, and adapting to new technologies that are replacing retail branches. A generation of users prefers to gamify the experience, and this is where iGaming; specifically Soft2Bet, is at the junction of different niches.”

In addition to gamification, several strategies were discussed where fintech companies could learn from the iGaming industry, including localization, personalization, and the use of artificial intelligence to promote a relevant and engaging experience.

Soft2Bet COO Gilad Naim, when discussing the future of fintech, added to Uri’s comments, highlighting Soft2Bet’s MEGA innovations as an additional layer of entertainment for players that could seamlessly be integrated into the fintech space. The company even plans to launch a fintech product of its own, a gamified wallet, aiming to capture more user screentime and attention.

“With MEGA, we have created an additional layer of entertainment for players. The increases in engagement, revenues, and deposits are proof that players will engage if you provide them with the products,” Naim explained.

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Seminole Gaming/Hard Rock International Named a 2024 US Best Managed Company

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Seminole Gaming / Hard Rock International have been selected as a US Best Managed company for the fourth consecutive year. The award, sponsored by Deloitte Private and The Wall Street Journal, recognizes the achievements of U.S. private companies and the successes of their management teams.

“We are proud to be selected a US Best Managed Company in this prestigious program for the fourth year in a row. This is continued recognition for our leaders and team members around the world who create a great place to work and build a career, while providing a memorable guest experience across Hard Rock and Seminole Hard Rock casinos, hotels, resorts, cafes and Rock Shops,” Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, said.

US Best Managed Companies is part of a global Deloitte Private program. Honorees are selected by an external panel of judges who evaluate applicants based on strategy, ability to execute, culture, governance, and financial performance. They join an ecosystem of organizations from more than 44 countries.

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IGT Continues Multi-Level Progressive Momentum with New Tiger and Dragon Game on the PeakCurve49 Cabinet

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International Game Technology PLC announced that its new multi-level progressive (MLP) game, Tiger and Dragon, recently debuted on casino floors across the US. Available on the sleek PeakCurve49 cabinet, Tiger and Dragon combines new and proven mechanics with high bonus frequencies for an action-packed entertainment experience.

“We made a commitment to advancing IGT’s game performance with strong multi-level progressive content and leveraged our extensive research and focus group capabilities to achieve this with the award-winning Prosperity Link and Mystery of the Lamp MLP games. Bolstered by our strong momentum in the MLP space, we combined proven game mechanics with exciting new features and gameplay in the development of Tiger and Dragon. We’re excited to unveil this extremely fun and entertaining game with our casino operator partners and their players,” said Dubravka Burda, IGT SVP Global Studios.

The Tiger and Dragon MLP is available in two base games, Multiplier and Cash On Reels. Both games feature three unique bonuses: Tiger, Dragon, and the combined Tiger and Dragon bonus. The game introduces an entirely new lock-and-respin and reveal bonus structure featuring money ball symbols with credit values that can combine. In another new game mechanic, when gong symbols on reels land in the same row, monetary winnings are revealed. Adding to the gameplay excitement are the game’s “up arrows” that appear on reels and increase credit values exponentially.

The game’s Tiger bonus presents win opportunities on a 3×5 reel matrix, and both the Dragon bonus and the combined Tiger and Dragon bonus advance the reels to an 8×5 reel matrix for big win potential. The vibrant game stands out on the gaming floor on the PeakCurve49 cabinet with unique merchandising options, vivid graphics, and LED signage.

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The Mirage Hotel & Casino to Begin Transformation into Hard Rock Las Vegas on July 17, 2024

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Hard Rock International (HRI) announced its plans to cease operations of The Mirage Hotel & Casino as of July 17, 2024, to begin the transformation of the property into the highly anticipated Hard Rock Hotel & Casino and Guitar Hotel Las Vegas (HRHCLV).

Hard Rock will develop a new integrated resort featuring a nearly 700 ft. guitar-shaped hotel towering prominently in the center of the famous Las Vegas Strip.

“We’d like to thank the Las Vegas community and team members for warmly welcoming Hard Rock after enjoying 34 years at The Mirage. We’d also like to thank the Unions, community leaders, local and state government organizations and the Gaming Commission for their support and fair negotiations over the past year. Also, we are grateful to MGM for assisting with our transition,” Jim Allen, Chairman of Hard Rock International, said.

“While we pause for the incredible transformation of this iconic property, I’d like to thank all team members at The Mirage for their incredible commitment and helping us provide memorable experiences for our guests. We are planning to host collaborative hiring events with other employers in the Las Vegas community over the coming months. Connecting the thousands of talented Mirage team members who provide outstanding service with new employment opportunities is a top priority,” Joe Lupo, President of The Mirage, said.

HRHCLV is expected to double the current number of jobs at The Mirage for the Las Vegas community, while the renovation of the property will generate over 2500 construction jobs. Hard Rock will pay approximately $80 million in severance packages for eligible union and non-union employees remaining with the property through cessation of operations.

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