Industry News
MAXIM Big Game Experience Presented by Vivid Seats Taking Over Las Vegas Strip on Eve of Big Game
On Saturday, February 10, 2024 the highly anticipated, annual MAXIM Big Game Experience presented by Vivid Seats affair will bring a Casino Royale theme with excitement and spectacle to Resorts World Las Vegas, in partnership with leading online ticket exchange, Vivid Seats, iconic multimedia company, MAXIM and full-service event production company unKommon events. VIP hospitality will be brought to life by nightlife and lifestyle powerhouse, E11EVEN.
As football’s biggest game of the year descends on the Entertainment Capital of the World, the Event Center at Resorts World Las Vegas will transform for an exclusive, one-night only event. The Maxim Casino Royale Experience presented by Vivid Seats will immerse guests in the sophistication, thrill, and glamour of vintage Las Vegas with state-of-the-art event production, signature cocktails and bottle service, delectable dining offerings from Resorts World Las Vegas’ restaurant collection, unique brand activations, a silent auction, and more. As the night unfolds, guests will mix and mingle among Hollywood stars, professional athletes and be treated to world-class live performances. Entertainment for the 2024 event will be announced soon. Previous performers at MAXIM Big Game events include The Chainsmokers, Tiesto, 50 Cent, Gunna, Lil Baby, Zedd, Loud Luxury, Lil Nas X, Lil Wayne, G-Eazy, Post Malone, among other A-listers.
“As Las Vegas continues to transform into the ultimate sports destination and gears up to host the city’s first ever Big Game, we are thrilled to partner with MAXIM and unKommon events to create this one-of-a-kind event that captures the energy of the city. Vivid Seats is a platform that elevates the live event experience for fans, and we look forward to making the Big Game weekend even bigger this year,” Geoff Lester, Chief Commercial Officer of Vivid Seats, said.
As sports and entertainment intersect, the 2024 event will be the largest MAXIM Big Game event to-date with over 100,000 square feet of indoor and outdoor event space, 120 VIP tables, an exclusive artist compound and will welcome over 7000 guests to experience the thrill at Resorts World Las Vegas.
“Our team has been planning for upwards of a year, and the 2024 MAXIM Casino Royale Experience presented by Vivid Seats will be the best event to date. Las Vegas and The Event Center at Resorts World Las Vegas are the perfect backdrop for this incredibly immersive experience that we will be bringing to life,” Seth Kaplan, founder of unKommon events, said.
VIP hospitality will be powered by celebrated industry giant, E11EVEN, setting the stage for the ultimate, one-of-a-kind experience with a lifestyle activation area within the venue and an exclusive VVIP lounge on stage with unparalleled views of the live performances.
Industry News
The International Association of Gaming Advisors (IAGA) Announces 2024 International Gaming Summit in Washington, D.C.
The International Association of Gaming Advisors (IAGA) will hold its 41st International Gaming Summit Monday, May 27 through Thursday, May 30, 2024 at The Ritz-Carlton Washington, D.C.
As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.
“We are looking forward to holding this year’s 41st Annual International Gaming Summit in Washington, D.C., and are pleased to announce an agenda that includes a specific focus on some of the key sports betting issues the rapidly expanding US market is facing. As part of this focus, we will bring together representatives from global sports betting operators, regulatory agencies, professional sports leagues and other experts to discuss how the industry’s sports betting stakeholders can better work together to ensure a sustainable, responsible sports betting environment that is built on best practices lessons learned from other markets,” John Stawyskyj, President of IAGA, said.
“Beyond our sports betting focus, our diverse agenda includes discussions on other issues of importance including the growing impact of fraud and cyber breaches on regulated operators, a look into the federal and state lobbying process, an update on what’s happening in other gaming markets outside North America, a deep dive into new technologies and how they might impact gaming and more. I look forward to welcoming our delegates to Washington and participating with them in lively discussions about these critical issues and more,” Stawyskyj added.
Industry News
Marker Trax Appoints John Henderson as Senior Vice President of Operations
Marker Trax, a leader in cashless payment solutions for the gambling industry, has announced the appointment of John Henderson as its senior vice president of operations.
As the company continues solidifying its cashless payments sector leadership position, Henderson joins the team to play a key role in leading strategic planning efforts, executing new operator and customer initiatives, directing pursuit of key performance indicators, and ensuring overall product and technology quality control. He reports directly to, and will work closely with, Marker Trax President Charlie Skinner.
Henderson is a seasoned, energetic industry veteran who brings to Marker Trax more than four decades of success in delivering technology-based business solutions, leading innovation-forward companies seeking to increase their industry footprints and to solidify their market shares.
“We’re cementing our leadership position in the cashless space, and John is the right leader, at the right time, to help guide us there. He has tactical expertise, and a long track record of success in the IT space. More than that, though, he’s always eager to innovate – which aligns perfectly with our philosophy and goals. We’re lucky to have him on board,” Charlie Skinner, President of Marker Trax, said.
Immediately prior to joining Marker Trax, Henderson served as chief information officer at WorldStrides, a global leader in educational travel services, and helped the company navigate a business and IT transformation program. Henderson has also held client partner roles at Accenture, IBM, and Cognizant, and has served numerous global brands including Choice Hotels, Hilton Hotels, MGM Resorts, Wynn, Disney, and Royal Caribbean.
“Every step of his career, John’s shown natural aptitude for client relationship management and large-scale systems integrations, and a keen, tactical eye for optimizing performance at all levels of an operation. At Marker Trax, we’re increasing our market footprint through continual innovation, and John’s tactical leadership will be of tremendous benefit to reaching our goals,” Skinner said.
Henderson’s addition caps a prolific run of recent accomplishments for the company. It recently unveiled its innovative consumer product, Moolah Play, secured renewed commitment from partner and global payments leader Euronet Worldwide Inc., and is introducing its cashless credit technology into more markets around the country.
Industry News
Affinity Interactive Appoints Scott Butera as President & Chief Executive Officer
Affinity Interactive has announced the appointment of Scott Butera as President & Chief Executive Officer, effective immediately.
Mr. Butera, who most recently led AI’s Sports Information Group (SIG) business, brings over 30 years of experience in gaming, hospitality, media, entertainment, and sports to the pivotal role. In his new capacity, Mr. Butera will set strategy and oversee operations of the Company’s diversified portfolio of casinos resorts across Nevada, Missouri, and Iowa. He will also continue to oversee all print and online media platforms, including Daily Racing Form.
Mr. Butera is an industry veteran who has a history of leading growth and innovation at numerous companies. As CEO of SIG, he led initiatives to develop retail and business products and optimize ecommerce sales for the Daily Racing Form. Under his leadership, SIG experienced significant growth in market share and revenue. Previously, Mr. Butera served as President of Fubo Gaming at Fubo TV Inc. He has also held CEO and President positions at MGM Resorts International, the Arena Football League, Foxwoods Resort & Casino, Tropicana Entertainment, and Trump Entertainment, among others. Earlier in his career, he worked as an investment banker for more than a decade, gaining valuable financial expertise that he later applied to strategic decision-making in the gaming industry. Mr. Butera has a B.A. from Trinity College, where he served as a Trustee, and an MBA from New York University.
“Scott’s operating acumen and deep knowledge of the gaming and entertainment industries have helped AI and Sports Information Group expand product offerings and improve the sports and gaming experience for consumers around the world. I am confident Scott will integrate seamlessly into this expanded role, and under his leadership, Affinity will achieve greater success, continuing to deliver world-class experiences to nearly 1 million users and guests across platforms,” James J. Zenni Jr., Chairman of Affinity Interactive, said.
“Affinity’s mission to elevate the gaming industry through advanced technology and unparalleled customer offerings – both across digital media platforms as well as in-person gaming – remains a driving force behind the business’ success. I am eager to collaborate with Jim and leverage my familiarity with the business as well as my passion for driving innovative change to execute on AI’s long-term strategic priorities,” Mr. Butera said.
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