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Gambling in the USA

TIPICO SPORTSBOOK UNVEILS ITS “FAIR PLAY PLEDGE”, SETTING A NEW INDUSTRY STANDARD WITH SAFETY AND CLARITY AT THE FOREFRONT OF ITS BUSINESS

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Tipico Sportsbook, a leading sports betting operator, today announced the launch of the “Tipico Fair Play Pledge,” a first-of-its-kind initiative to establish trust with sports wagering customers.

“The sportsbook industry is criticized for misleading users with vague language and a lack of protective safeguards. This is not the case at Tipico,” said Adrian Vella, Tipico U.S. CEO. “The Fair Play Pledge is much more than just an app upgrade or generic customer service commitment. It is a repositioning of our business, reimagining the relationship with players by putting safety and clarity at the heart of everything that we do.”

Tipico is evolving its platform and redefining the act of placing a bet to make it easier for customers to understand and control. The Fair Play Pledge will foster an enjoyable and safe online atmosphere and help customers more clearly see the value they earn with each bet.

Tipico’s Fair Play Pledge is defined by the following pillars:

Education and Protection: Tipico merges the act of placing your bet and clearly understanding what that bet entails, while making it easier than ever for customers to set limits and restrictions and personalize “cool-off periods” on its app and website.
Streamlined App Interface: Tipico creates a simpler betting experience. Improved UX and clear language in Tipico’s quick betslip help customers understand exactly what they’re betting on and the value of their bet, as opposed to a confusing sea of numbers.
Clear, Automatic, and Flexible Rewards: Tipico Cashback Rewards allow customers to earn more real cash value with each bet. Customers who place a qualifying wager with minimum -200 odds automatically earn 3% cashback on straight bets and 5% cashback on parlay bets, win or lose for any eligible players.
Commitment to Safety: Introduces a new multi-factor authentication system and allows customers to create their own unique username for secure logins.
Quick and Reliable Service: Real people, not robots, available 24/7 to guide customers and answer questions in real time.

“We want our players to feel confident knowing that they are betting in safe hands,” added Vella. “This holistic initiative represents our vision for change in the U.S. market and our passion to innovate with a customer-centric approach.”

The Fair Play Pledge is the newest phase of Tipico’s approach to advance the U.S. sportsbook industry, and carefully and meaningfully foster trust among American sports fans. The Pledge will also be incorporated into Tipico’s future campaigns, promotions, partnerships, and marketing activities, cementing its longevity and purpose to incorporate safety and clarity into its relationships with new and existing customers.

“Tipico has always maintained the philosophy that our sportsbook should enhance sports-viewing for customers, providing a simple and fun experience,” said Bryan Schroeder, Senior Vice President – Compliance & Legal at Tipico. “With online sports betting in its infancy here in the United States and a rapidly evolving landscape of regulation, the Fair Play Pledge will establish a new standard of trust. We will lean on this initiative as a catalyst to continue innovating in accordance with our core values of safety and clarity.”

 

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Gambling in the USA

CasinoWebScripts Hits Milestone with 200 Sweepstakes Casino Games for the US Market

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In an exciting development for sweepstakes operators across the US, CasinoWebScripts has announced a significant milestone: the release of more than 200 in-house developed sweepstakes casino games. This achievement highlights the company’s commitment to innovation and its dedication to providing high-quality, engaging gaming experiences without the burden of monthly revenue sharing.

CasinoWebScripts’ unique approach allows operators to rent these state-of-the-art games for a fixed monthly fee, eliminating revenue share, GGR% fees, and usage limitations. This model ensures that operators can offer top-tier entertainment to their players while enjoying predictable, straightforward billing.

Further enhancing their sweepstakes software, CasinoWebScripts has introduced an array of features tailored specifically to the needs of the US market. Players can now earn free coins for various activities such as verifying their email, confirming their phone number, and inviting friends. Additionally, the introduction of a VIP program and a complex Affiliate Program brings more value to the player experience, with customizations that resonate with the US audience.

To ensure a seamless operation for its clients, CasinoWebScripts has also created strategic partnerships with prestigious third-party providers for essential services like KYC, credit card processing, and anti-fraud measures. These collaborations have resulted in a fully integrated solution that allows operators to run their business smoothly, without worrying about missing components.

Oscar Stevens, Product Manager at CasinoWebScripts, said: “Achieving this milestone reflects our team’s dedication and commitment to excellence and innovation. Our suite of over 200 sweepstakes games and the comprehensive features we’ve rolled out are designed to set our clients apart in the competitive US market. We are committed to providing solutions that are not only user-friendly but also ensure a secure and engaging gaming environment for players.”

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Gambling in the USA

EveryMatrix live on DraftKings in the US with Supremeland Gaming

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EveryMatrix live on DraftKings in the US with Supremeland Gaming

 

EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.

The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.

Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.

EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.

It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.

“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”

Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”

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Gambling in the USA

INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT

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Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.

Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (“RSI”), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.

The new agreement covers Infront’s extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.

The deal also covers Infront’s wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as France’s Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.

Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”

Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”

For more information, visit infront.sport.

 

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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