Gambling in the USA
2024 Predictions: A Deep Dive with Jonathan Power, MD of Voxbet, into the Future of Tech and Gaming
In an ever-evolving digital landscape, 2024 stands on the brink of groundbreaking advancements. Join us as we explore the future through the insightful lens of Jonathan Power, Managing Director of Voxbet, who brings a wealth of knowledge and foresight into the emerging trends and technologies set to redefine the tech and gaming industries. This exclusive interview delves into Power’s predictions for 2024, offering a glimpse into what’s next in this dynamic sector.
Voice betting and navigation for sportsbooks
2024 will be the year the penny drops that sportsbooks need to be as easy to use as everything else. A sportsbook now has as many things to bet on as the internet had websites back when Google first showed everyone how much easier it would be to just type what you want, rather than navigate Yahoo’s menus. “Why wasn’t it always this easy,” will be the question asked in gambling’s own lane of ecommerce before 2024 ends.
Then, with a bet-mic potentially on every sportsbook, what will happen subsequently with the real estate this frees up? Everything. We will finally see differentiation in our industry as operators put their creative talents to work in using this space in a way that best engages their audience. Finally, my sportsbook and your sportsbook will be as different as my Spotify is from your Spotify. At Voxbet, we can’t wait to see the results, as we help accelerate this near-future for the sector.
Legitimate machine-learning techniques and AI advance
Voice does one thing for the customer: it simplifies their journey. However, it does something more profound for the operator: it frees space for personalisation. How that space is filled will be determined through the use of AI. They’ve had the data for over a decade. They’ve had the tools for almost as long. They’ve only lacked the space. A Google-style sportsbook interface creates this space and AI will populate it with tailored UI which truly recognises and understands your customer from the log-in, with an ensuing frictionless personalised journey is now an attainable reality.
BetBuilder & multiples (including in-play) in the ascendant
Single-game parlays (SGPs), or BetBuilders as we know them on this side of the pond, have quickly manifested their presence in the US already where margins have almost doubled. There’s a clue to the gap in the market with them, though – hardly any are in-play. As an operator’s most profitable product, more must be invested in making them easier to place. Then this rising tide will also lift all the in-play boats.
BetBuilders are the fun bet of a generation. And this generation already use voice technology every day. Voice can take the BetBuilder and request-a-bet model to another level of convenience and popularity. Accordingly, speaking a BetBuilder will be the breakthrough product of 2024.
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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