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Gambling in the USA

2024 Predictions: A Deep Dive with Jonathan Power, MD of Voxbet, into the Future of Tech and Gaming

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In an ever-evolving digital landscape, 2024 stands on the brink of groundbreaking advancements. Join us as we explore the future through the insightful lens of Jonathan Power, Managing Director of Voxbet, who brings a wealth of knowledge and foresight into the emerging trends and technologies set to redefine the tech and gaming industries. This exclusive interview delves into Power’s predictions for 2024, offering a glimpse into what’s next in this dynamic sector.

Voice betting and navigation for sportsbooks

2024 will be the year the penny drops that sportsbooks need to be as easy to use as everything else. A sportsbook now has as many things to bet on as the internet had websites back when Google first showed everyone how much easier it would be to just type what you want, rather than navigate Yahoo’s menus. “Why wasn’t it always this easy,” will be the question asked in gambling’s own lane of ecommerce before 2024 ends.

Then, with a bet-mic potentially on every sportsbook, what will happen subsequently with the real estate this frees up? Everything. We will finally see differentiation in our industry as operators put their creative talents to work in using this space in a way that best engages their audience. Finally, my sportsbook and your sportsbook will be as different as my Spotify is from your Spotify. At Voxbet, we can’t wait to see the results, as we help accelerate this near-future for the sector.

Legitimate machine-learning techniques and AI advance

Voice does one thing for the customer: it simplifies their journey. However, it does something more profound for the operator: it frees space for personalisation. How that space is filled will be determined through the use of AI. They’ve had the data for over a decade. They’ve had the tools for almost as long. They’ve only lacked the space. A Google-style sportsbook interface creates this space and AI will populate it with tailored UI which truly recognises and understands your customer from the log-in, with an ensuing frictionless personalised journey is now an attainable reality.

BetBuilder & multiples (including in-play) in the ascendant

Single-game parlays (SGPs), or BetBuilders as we know them on this side of the pond, have quickly manifested their presence in the US already where margins have almost doubled. There’s a clue to the gap in the market with them, though – hardly any are in-play. As an operator’s most profitable product, more must be invested in making them easier to place. Then this rising tide will also lift all the in-play boats.

BetBuilders are the fun bet of a generation. And this generation already use voice technology every day. Voice can take the BetBuilder and request-a-bet model to another level of convenience and popularity. Accordingly, speaking a BetBuilder will be the breakthrough product of 2024.

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Gambling in the USA

PENN Entertainment Launches Stand-alone Hollywood Casino App in New Jersey

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PENN Entertainment announced that its stand-alone Hollywood Casino app has launched in New Jersey. The new Hollywood Casino platform is available on Android, iOS, and desktop and can also be accessed via the ESPN BET app. Customers can login to Hollywood Casino using their ESPN BET credentials, allowing for a seamless experience across PENN’s online betting and casino platforms.

Ranked by Eilers & Krejcik as the #2 overall iCasino product in the US, Hollywood Casino offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house casino game development studio. Hollywood Casino also includes bespoke live dealer tables and exclusive games such as the recently launched Devils Blackjack, an original title leveraging PENN’s partnership with the New Jersey Devils.

“We’re thrilled to introduce our dedicated, casino-first experience to customers across New Jersey. Hollywood Casino delivers a best-in-class experience with an extensive game library, seamless gameplay, and exclusive content from our in-house studio. This launch builds on the strong momentum we’ve gained since introducing our enhanced standalone app in December,” said Aaron LaBerge, Chief Technology Officer of PENN Entertainment.

The stand-alone Hollywood Casino platform debuted in Pennsylvania last December and is also available in Michigan.

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Gambling in the USA

Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development

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Bitline, the only provider for casino chip access directly from cryptocurrency, has announced its first major collaboration in the U.S. casino market, teaming up with Choctaw Casinos & Resorts through its collaboration with Everi, a premier provider of financial technology and gaming solutions. This collaboration introduces cryptocurrency and digital assets as a new source of liquidity for casino patrons and marks the first time that such a functionality has been enabled within the American gaming industry. 

Leveraging Everi’s CashClub’s comprehensive payment infrastructure, Bitline’s solution is able to efficiently board, screen and verify patrons looking to leverage their digital assets whilst also allowing patrons to move screened assets into custody within minutes. Bitline’s integration with Everi Cash Club, the leading financial access services suite for casino payments, will enable the technology for the benefit of Choctaw Casinos & Resorts, and is the first time that such a functionality has been possible in the U.S. regulated casino market.

Catering to the growing demand for greater cryptocurrency and digital asset integration within the casino industry, the collaboration between Bitline and Everi’s forms a transferable blueprint that offers casino operators and their patrons an alternative way to manage funds, access liquidity, and leverage the benefits of cryptocurrency and other digital assets. 

This milestone reflects a strategic shift in how casino operators view and manage financial interactions with their guests. The introduction of cryptocurrency as a liquidity solution provides additional options for guests and lays the foundation for Choctaw Casinos & Resorts as it looks to the future of gaming sector finance, setting a new standard in financial accessibility and convenience. 

“Working with Choctaw Casinos & Resorts and Everi to make this a reality is a historical moment for both the casino and blockchain industries. Bitline was conceptualized to advance the gaming sector and offer a wider variety of financial options for the casino industry,” said Richard Jones, CEO at Bitline. “We’re entering an era where digital assets can fundamentally enhance the gaming experience, providing casino operators with a future-ready financial framework that can expand and evolve as the industry does. This collaboration is just the beginning of our vision to modernize casino payment capabilities on a global scale.”

Victor Newsom, SVP Product Management, Payments Solutions at Everi comments “This unique integration combines BitLine’s additional payment accessibility options with Everi’s ability to enable seamless, secure, and regulatory compliant financial transactions for casino patrons. Designed from the ground up to exceed the rigorous compliance demands of the industry as well as the discerning expectations of gaming VIPs around the world, Choctaw’s patrons are now no longer limited to the access, times, amount, and speed constraints of the legacy financial systems. This also significantly reduces risk for our casino customers, such as Choctaw.”

“We are excited to be the first casino in North America to offer our guests another way to play,” said Thomas McDonald, Senior Director of Cage and Credit at Choctaw Casinos & Resorts. “Through our long-term relationship with Everi, a leader in fintech solutions, we will continue to invest in innovative offerings that provide the discerning gaming VIP access to funds in a safe and secure manner.”

The Choctaw Casinos & Resorts integration represents only the first phase of Bitline’s broader mission to bring cryptocurrency solutions to casinos and casino patrons worldwide. As cryptocurrency and digital assets continue to gain traction in the gaming sector, Bitline’s easy to integrate and patented payment model stands poised to become a key player in transforming gaming finance. Future plans include expanding  services across other major casinos and gaming markets, both domestically and internationally, establishing cryptocurrency as a new standard feature of the gaming experience.

The solution is to be formally rolled out on March 7, 2025, with the first transaction taking place at Choctaw’s Durant, Oklahoma, location.

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Compliance Updates

MGCB Continues Crackdown on Unlicensed Online Casinos

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The Michigan Gaming Control Board (MGCB) has taken decisive action against five offshore online casinos, sending cease-and-desist letters for violating state gaming laws. These websites offer a variety of casino games, such as slots, poker, blackjack, Keno, bingo, and game show games, in addition to sports betting.

The following unlicensed operators are now under scrutiny following the MGCB’s action:

BetWhale Casino, Curaçao

Black Lotus Casino, owned by TD Investments Ltd., Belize

Coins Game Casino, Curaçao

Love2play Casino, Curaçao and Costa Rica

Orion Stars 777 Players, Sichuan Province, China

“These illegal platforms not only violate Michigan’s gaming regulations but also put consumers at risk by offering unreliable withdrawal options and lacking essential consumer protections. Our top priority is safeguarding Michigan residents by ensuring that all online gaming activities are conducted legally and safely. These operators must stop their activities or face additional legal consequences,” MGCB Executive Director Henry Williams said.

Investigations into these illegal activities have revealed that the operators are in violation of multiple Michigan state laws.

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Despite offering various payment options like Visa, MasterCard, PayPal, and cryptocurrencies (e.g., Bitcoin and Ethereum), these illegal operators impose strict withdrawal conditions, often requiring players to wager their initial deposits multiple times before they can access their winnings.

The MGCB has given these operators 14 days from the date of receipt of the cease-and-desist letters to halt their illegal activities.

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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