Gambling in the USA
Push Gaming’s 2023 report: the US, more games and new horizons

As 2023 draws to a close, Push Gaming’s Director of New Business and Markets, Fiona Hickey, reflects on its recent progress on and off the reels and how the news of its acquisition has been received stateside, where the popular studio intends to make a splash.
With Push’s much-anticipated entry into the US market looming, has this influenced the agenda of US event attendance in 2023?
We’ve been diligently preparing for our US market entry for the past few years, gaining valuable insights and developing a comprehensive strategy as to our approach to the jurisdiction. With the potential of the US market being so great, it is worth taking our time and preparing for our launch accordingly.
During our pre-planning stage, we attended events like G2E Las Vegas among others where we met with regulators and gathered a broader understanding of the US gaming market so that we were sufficiently knowledgeable and informed of the market.
We’ve also been studying popular game concepts in both the online and the land-based market to ensure that our launch offerings will resonate with US players. By carefully considering the regulatory environment and player preferences, we have been able to develop a comprehensive plan to market that will position us for success when we begin to roll out there.
Has the recent acquisition by MGMRI/LeoVegas furthered this agenda at all? Or is it business as usual in terms of your US debut?
Our recent merger with MGM Resorts has significantly enhanced our US expansion strategy. The deal enables us to capitalise on BetMGM’s market-leading position and introduce our globally celebrated titles to American players for the first time on one of the most prominent operators’ platforms.
This will catapult our brand awareness in the US and help integrate our titles into the public zeitgeist of online slots within that market, encouraging more growth thereafter with additional operators and partners.
Your product roadmap has been boosted by an acceleration in game launches – what impact does this have on selling Push Gaming to operators?
We’ve been consistently raising the bar for our games in terms of quality and quantity over the past few years. Each new game provides an opportunity to innovate and expand our knowledge whilst delivering new features to players. With each successive release, we become a stronger provider and the recent uptick in these launches has amplified our already well-known inclination to innovate.
With over 60 direct integrations and partnerships with nearly all tier-one operators in the regulated markets that we are live in, we’re in an incredibly strong position. Adding more award-winning games to our portfolio allows us to capitalise on this position and expand even further, both with new operators and with our existing partners.
The big product news of 2023 was Razor Returns. Has this resulted in more interest in your content?
Our portfolio has always garnered significant attention from both players and operators because we’re constantly pushing the boundaries of slot development. We don’t simply replicate trends, we add our unique touch to create something truly exceptional and this is sought out by players and proves beneficial to operators. Razor Returns was a resounding success and since its launch, it has remained a top game for our partners. Players are drawn to its mix of familiar gameplay and the evolution of a fan-favourite franchise with new additions to its mechanics, the slot has proven to be a hit since release.
As we move into 2024, we’ve already crafted an impressive roadmap for Q1, featuring seven games, one of which is the highly anticipated Wild Swarm 2 which we believe has the potential to be our most successful sequel yet. We also have Retro Sweets upcoming, the long-awaited sequel to Retro Tapes, which we know our partners will love. For them and ourselves, content is king and consistently delivering high-quality entertainment experiences is key to garnering more interest in our games.
What other regions and new markets are in the pipeline for Push?
Following our entry into Greece, Italy, and Switzerland towards the end of 2023, we plan to continue our expansion and aim to be live in Spain in Q2 next year. We will also be looking to continue our growth and expansion into Latin America, along with our much-awaited entry into the US being on the horizon. We are excited to continue to grow our business, offering our innovative games to new players around the world and providing existing Push enthusiasts with new games to enjoy. There are exciting times ahead.
Gambling in the USA
Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub
Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.
Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.
Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.
Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”
Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”
SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
BATTLESHIP, CONNECT 4, THE GAME OF LIFE, YAHTZEE and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. ©2025 Hasbro.
The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved. Licensed by Hasbro.
© 2025 Scientific Games, LLC. All Rights Reserved.
Gambling in the USA
Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.
The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.
“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.
Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.
“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
Gambling in the USA
Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.
Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.
This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.
In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.
“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.
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