Gambling in the USA

Push Gaming’s 2023 report: the US, more games and new horizons

Published

2 years ago

December 28, 2023

As 2023 draws to a close, Push Gaming’s Director of New Business and Markets, Fiona Hickey, reflects on its recent progress on and off the reels and how the news of its acquisition has been received stateside, where the popular studio intends to make a splash.

With Push’s much-anticipated entry into the US market looming, has this influenced the agenda of US event attendance in 2023?

We’ve been diligently preparing for our US market entry for the past few years, gaining valuable insights and developing a comprehensive strategy as to our approach to the jurisdiction. With the potential of the US market being so great, it is worth taking our time and preparing for our launch accordingly.

During our pre-planning stage, we attended events like G2E Las Vegas among others where we met with regulators and gathered a broader understanding of the US gaming market so that we were sufficiently knowledgeable and informed of the market.

We’ve also been studying popular game concepts in both the online and the land-based market to ensure that our launch offerings will resonate with US players. By carefully considering the regulatory environment and player preferences, we have been able to develop a comprehensive plan to market that will position us for success when we begin to roll out there.

Has the recent acquisition by MGMRI/LeoVegas furthered this agenda at all? Or is it business as usual in terms of your US debut?

Our recent merger with MGM Resorts has significantly enhanced our US expansion strategy. The deal enables us to capitalise on BetMGM’s market-leading position and introduce our globally celebrated titles to American players for the first time on one of the most prominent operators’ platforms.

This will catapult our brand awareness in the US and help integrate our titles into the public zeitgeist of online slots within that market, encouraging more growth thereafter with additional operators and partners.

Your product roadmap has been boosted by an acceleration in game launches – what impact does this have on selling Push Gaming to operators?

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We’ve been consistently raising the bar for our games in terms of quality and quantity over the past few years. Each new game provides an opportunity to innovate and expand our knowledge whilst delivering new features to players. With each successive release, we become a stronger provider and the recent uptick in these launches has amplified our already well-known inclination to innovate.

With over 60 direct integrations and partnerships with nearly all tier-one operators in the regulated markets that we are live in, we’re in an incredibly strong position. Adding more award-winning games to our portfolio allows us to capitalise on this position and expand even further, both with new operators and with our existing partners.

The big product news of 2023 was Razor Returns. Has this resulted in more interest in your content?

Our portfolio has always garnered significant attention from both players and operators because we’re constantly pushing the boundaries of slot development. We don’t simply replicate trends, we add our unique touch to create something truly exceptional and this is sought out by players and proves beneficial to operators. Razor Returns was a resounding success and since its launch, it has remained a top game for our partners. Players are drawn to its mix of familiar gameplay and the evolution of a fan-favourite franchise with new additions to its mechanics, the slot has proven to be a hit since release.

As we move into 2024, we’ve already crafted an impressive roadmap for Q1, featuring seven games, one of which is the highly anticipated Wild Swarm 2 which we believe has the potential to be our most successful sequel yet. We also have Retro Sweets upcoming, the long-awaited sequel to Retro Tapes, which we know our partners will love. For them and ourselves, content is king and consistently delivering high-quality entertainment experiences is key to garnering more interest in our games.

What other regions and new markets are in the pipeline for Push?

Following our entry into Greece, Italy, and Switzerland towards the end of 2023, we plan to continue our expansion and aim to be live in Spain in Q2 next year. We will also be looking to continue our growth and expansion into Latin America, along with our much-awaited entry into the US being on the horizon. We are excited to continue to grow our business, offering our innovative games to new players around the world and providing existing Push enthusiasts with new games to enjoy. There are exciting times ahead.

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Gambling in the USA

Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show

Published

1 day ago

September 4, 2025

Peter Tolan

Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery

Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.

NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.

Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.

Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.

“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”

Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.

For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.

Gambling in the USA

Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games

Published

1 day ago

September 4, 2025

Peter Tolan

Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience

Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.

With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.

Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.

“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”

The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.

Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.

Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.

Gambling in the USA

ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY

Published

2 days ago

September 3, 2025

Peter Tolan

The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has appointed Oakvale Capital as its exclusive investment banker.

“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.

“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.

“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.

Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.