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Gambling in the USA

Scientific Games Launches The Game of Life Scratch, Fast Play and Digital Lottery Games with World-Leading Pennsylvania Lottery

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Pennsylvania players enjoying omni-channel adventures this summer with The Game of Life lottery games

Scientific Games brings Hasbro’s iconic The Game of Life board game to Pennsylvania Lottery players this summer with the launch of instant scratch games and Fast Play terminal-generated games at retail as well as a digital game with the record-breaking Pennsylvania iLottery program. It is the first omni-channel launch in the global lottery industry featuring The Game of Life brand, exclusively offered through Scientific Games.

“We are delighted to launch The Game of Life omni-channel lottery games for our players,” the Executive Director for the Pennsylvania Lottery, Drew Svitko, said. “We knew the brand’s adventurous theme and immediate recognition would be a hit both at retail and online. Launching games with multiple ways to play creates more awareness for all the different kinds of entertainment we offer while driving proceeds to benefit older Pennsylvanians.”

The Game of Life $10 instant scratch game and $5 Fast Play game launched at Pennsylvania Lottery retailers in May and June respectively. The scratch game generated $15.2 million in revenue in the first month and the Fast Play game is one of the top two performing $5 Fast Play games in the Lottery’s current portfolio. Since its launch in May, The Game of Life iLottery game continues to remain in the top-ten of the more than 150 Pennsylvania eInstant games for wagers and the top-five with new players.

In fiscal year 2022, licensed branded games created by Scientific Games for United States lotteries represented USD$2.7 billion in retail sales. The company offers 100+ brands for lottery games, the largest in the industry, including Hasbro game-related brands Battleship, Boggle, Clue, Connect 4, Monopoly, Operation, Payday, Scrabble, Trivial Pursuit and Yahtzee.

“The Pennsylvania Lottery always strives to offer a variety of games with different playstyles, ways to win and top prizes that appeal to all Pennsylvanians,” the President Americas and Global Instant Products for Scientific Games, John Schulz, said. “The Game of Life omni-channel games continue that effort. We’re excited that they’ve been so successful and look forward to continuing our game innovation together.”

The Pennsylvania Lottery, ranked among the top-15 performing lotteries in the world for total sales and the top-five for instant game sales (La Fleur’s 2023 World Almanac) is well-known in the lottery industry for its innovative products and use of technology. In 2018, Scientific Games and the Pennsylvania Lottery launched iLottery in the state, growing the program to the first in the United States to top $1 billion in sales in less than two years.

Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries including nearly every North American lottery.

Compliance Updates

Arizona Department of Gaming Releases October Sports Betting Figures

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Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.

The state collected approximately $2.35 million in privilege fees in the month.

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Gambling in the USA

Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series

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Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.

Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.

The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.

The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.

Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.

Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and  through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.

“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”

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Gambling in the USA

Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions

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Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.

QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.

Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”

Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”

The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.

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