EveryMatrix goes live with DraftKings

DraftKings, one of the United States’ leading operators, has gone live with EveryMatrix casino content in New Jersey via SlotMatrix.

EveryMatrix will provide DraftKings with games from its in-house studios including Armadillo Studios via seamless integration with SlotMatrix, its proprietary B2B aggregation and content provision offering. Further state launches are planned later this year pending regulatory approval.

EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.

EveryMatrix has secured relationships with several leading operators in the US for content through SlotMatrix giving brands the opportunity to access the world’s largest library of iGaming content.

SlotMatrix games include Mythological Mayhem Supreme Streaks, Armadillo Goes West, Fortune Dragon Queen Exotic Wilds, latest titles Hot Hot Honey and Wild Willy’s Gold Rush and branded games such as The Lioness featuring UFC fighter Amanda Nunes and legendary golfer John Daly Spin It and Win It.

Erik Nyman, President EveryMatrix Americas, said: “Integrating our content with market leaders DraftKings is a significant milestone for our U.S. business and we’re delighted to be working with the team there.

“We’re focused on partnering with the leading U.S. operators providing them with our proven iGaming content via SlotMatrix, which unlocks access to the world’s largest games library and game-changing promotional features. We are very excited about this strategic partnership and collaboration across North America.”