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Gambling in the USA

NCPG Releases Promotional Toolkit, Analytics Dashboard for National Problem Gambling Helpline

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The National Council on Problem Gambling (NCPG) has released a toolkit to facilitate the promotion of the National Problem Gambling Helpline, 1-800-GAMBLER, and an analytics dashboard providing information on incoming traffic to the Helpline.

NCPG operates the National Problem Gambling Helpline, a single national access point to a network of local resources for those seeking help for a gambling problem. In June 2022, NCPG partnered with the Council on Compulsive Gambling of New Jersey Inc. to begin using their 1-800-GAMBLER number as the National Problem Gambling Helpline number. This easy-to-remember number helps reduce barriers to resources for those affected by problem gambling. The National Problem Gambling Helpline Network consists of 29 contact centers that provide information, resources, and referrals for all 50 states and US territories.

The 1-800-GAMBLER Promotional Toolkit is designed to help align messaging about the National Problem Gambling Helpline across gambling operators, media, state agencies, healthcare providers, and other organizations promoting the helpline to the public. Aligned and consistent messaging promoting a single point of contact is vital to ensuring public clarity about where to seek help for a gambling problem. The toolkit includes a variety of resources to help organizations promote 1-800-GAMBLER, including brand guidelines, logos, and social media shareables. The toolkit is available at no charge on the NCPG website.

The 1-800-GAMBLER promotional toolkit can be accessed at ncpgambling.org/helpline-toolkit.

Additionally, NCPG has launched a National Problem Gambling Helpline Analytics Dashboard. The dashboard is available to the public at no charge. It is designed to provide transparency and insight into the trends and patterns of incoming traffic to the National Problem Gambling Helpline. The dashboard includes interactive charts and graphs that allow users to filter the data by date, state, or contact method.

The National Problem Gambling Helpline Analytics Dashboard can be accessed at https://www.ncpgambling.org/helpline-dashboard/.

“We are thrilled to release these resources for the National Problem Gambling Helpline. Our research indicates only 45% of Americans would know where to get help for someone with a gambling problem. We hope this toolkit will make it easier for organizations to raise awareness of the Helpline and connect people with the resources they need,” Keith Whyte, Executive Director of the NCPG, said.

The toolkit and the dashboard are part of NCPG’s ongoing Helpline Modernization Project. Funded by a grant from the NFL via the NFL Foundation, NCPG is working to make updates to the National Problem Gambling Helpline, including enhancements to network services, training, operations, and public awareness. This project will enable NCPG to increase awareness of and improve access to high-quality services that are available to individuals, families, and communities impacted by problem gambling.

Gambling in the USA

March is Problem Gambling Awareness Month — Help Raise Awareness of Resources to Combat Problem Gambling

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The Arizona Department of Gaming (ADG), Division of Problem Gambling (DPG), in collaboration with the National Council of Problem Gambling (NCPG), recognizes March as Problem Gambling Awareness Month. 2024 marks the 21st anniversary of Problem Gambling Awareness Month. “Problem gambling is a serious addiction that affects an estimated two percent of adults and five percent of youth in Arizona,” said Katie Hobbs, Arizona Governor. “That is why I have issued a proclamation announcing March 2024 as Arizona Problem Gambling Awareness Month — through education and outreach, we can spread the word and support those in Arizona who may suffer from problem gambling by getting them the help they need.”

Problem gambling is defined as all gambling behavior patterns that compromise, disrupt or damage personal, family, or vocational pursuits. Approximately 2 million U.S. adults (1% of the population) are estimated to meet criteria for severe problem gambling. Another 4 to 6 million (2-3%) meet the criteria for mild or moderate problem gambling.

This year, DPG will be hosting the 16th Annual Symposium on Problem Gambling. With the theme, “A Closer Look at Problem Gambling in Arizona Through Diverse Populations,” this year’s symposium will be taking a closer look at problem gambling and how it relates to other behavioral health topics and the research and experience of diverse populations.

“There is great importance in bringing together innovators, leaders, and decision makers in person, going beyond virtual interactions,” said Jackie Johnson, ADG CEO. “Our goal is that our conference provides an opportunity for meaningful discussions, sharing of leading best practices, and strategic collaborations essential to our organization’s mission and objectives.”

Problem Gambling Awareness Month is designed to coincide each year with March Madness, during which Americans are expected to wager over $3 billion. For the majority of adults, gambling can be a fun and entertaining experience, but there are risks involved. Sports bettors are at a particularly high-risk for developing a gambling problem. According to the National Survey on Gambling Attitudes and Gambling Experiences 2.0, 4 out of 5 sports bettors reported often needing to gamble more to get the same feeling of excitement.

“We are more than grateful that Arizona Governor Katie Hobbs has once again proclaimed March as Arizona Problem Gambling Awareness Month,” said Elise Mikkelsen, Director of DPG. “We know the disparities in both access to services as well as treatment outcomes have become increasingly evident for individuals from historically underrepresented communities and we want you to know that you are not alone. By utilizing DPG’s free, 24/7 confidential helpline or visiting our website, those in the state can take the next step and access information and resources critical in addressing a problem with gambling.” The Arizona Department of Gaming is not the only State agency that works to alleviate problem gambling.

“The Arizona Lottery recognizes that gambling addiction can affect anyone regardless of age, gender, or socioeconomic status,” said Arizona Lottery CEO Alec Thomson. “We are committed to doing our part to promote responsible gaming by raising awareness on the signs of problem gambling and providing resources to help those who may struggle with a gambling problem.” To date, the Lottery has provided $5.7 million to ADG to contribute to effective statewide problem gambling prevention, treatment, and education programs.

If you or someone you know has a gambling problem, DPG urges you to get help now by calling 1-800-NEXT-STEP (1.800.639.8783), DPG’s confidential helpline, texting “NEXTSTEP” to 53342, or utilizing a chat feature on the DPG website. DPG’s helpline provides confidentiality and connects callers with a master’s level counselor who can connect them with available resources, including statewide treatment providers who specialize in problem gambling. The helpline is available 24/7 to everyone facing a problem with gambling – individuals and affected family members, friends or co-workers.

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Gambling in the USA

PlayStar partners with Enteractive for reactivation campaigns

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PlayStar partners with Enteractive for reactivation campaigns

 

Enteractive, the leader in player conversion and reactivation services, has been engaged by PlayStar, the community-focused online casino that’s currently making waves across the U.S, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts for the sports betting brand.

At the core of the partnership, Enteractive will run activation projects for PlayStar’s brand, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.

Jon Bowden, PlayStar CMO, commented, “We are thrilled to partner with Enteractive and their innovative approach to player engagement. The team’s expertise in both conversion and  reactivation campaigns will help us maximise our NGR and enhance the player experience for audiences.”

Enteractive is the industry leader in player conversion and reactivation with 15 years experience talking one-on-one with millions of players around the world, having formed in 2008, and is recognised as one of the top revenue generators globally for the iGaming sector.

Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.

Andrew Foster, Enteractive CBO, added, “Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions. With the aid of our highly skilled team of local U.S. call agents, we are certain that PlayStar can increase their results in player conversions and reactivations.”

Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 8.1million players, generating over €59 million for global operators, from almost €263million in deposits.

Foster concluded, “Brands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce they’ve been looking for!”

With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 18,000 players per month for a variety of leading operators.

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Gambling in the USA

Fanatics Sportsbook Launches Today in New York

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Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, launched the Fanatics Sportsbook today in New York. Sports fans living in and visiting New York will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics Sportsbook experience. New York marks the fifteenth state for the Fanatics Sportsbook.

In August 2023, Fanatics Betting and Gaming began acquiring the U.S. businesses of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app. Today in New York, each PointsBet customer’s username, password, account balance, rewards points and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook.

The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals and is disrupting the sports betting industry with the following new features:

  • Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.
  • FanCash: The Fanatics Sportsbook is the only sportsbook where customers can earn up to 5% of the total of their bet in FanCash.
  • Discover: Everything a customer cares about, including marquee games, key stats, trending bets, delivered straight to one location – the Discover feed.
  • Search: The Fanatics Sportsbook offers industry-leading search functionality, including a search bar, recent searches, autocomplete, synonym/alias and deep linking. Customers can search easily for the bet they want and bet directly right from the search results.

Fanatics Sportsbook App

Fanatics Betting and Gaming believes that responsible gaming is a core tenet and a part of the organization’s DNA. Online customers will have access to Responsible Gaming tools to manage their time and money alongside a best in class Help Center, chat experience and knowledgeable agents with 24/7 coverage.

To download images and videos of the Fanatics Sportsbook, visit the Fanatics Media Center and for more news and information, follow us on the Fanatics Sportsbook social channels on X  and on Instagram .

Must be 21+. Gambling Problem? Call 1-877-8-HOPENY or text HOPENY (467369)

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