Gambling in the USA
PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play

PENN Entertainment unveiled an enhanced customer loyalty program, PENN Play, replacing its mychoice branded program. The new program greatly expands the ways PENN’s 26 million loyalty members can earn and redeem rewards across the company’s portfolio of entertainment brands.
PENN Play further connects the company’s brands under one loyalty program, making it easier than ever for members to earn, track, and redeem PENN Cash across a variety of gaming and entertainment experiences. PENN Cash, the company’s new loyalty currency, can be earned and redeemed through gaming, dining, shopping, or staying at PENN destinations across the country — including Hollywood Casino, L’Auberge and M Resort.
Customers will also be able to redeem rewards by playing online with Penn brands HollywoodCasino.com and PENNPlaycasino.com, plus Barstool Sportsbook & Casino beginning “later this Summer”.
To celebrate the PENN Play launch, the company is rolling out a promotional campaign that will give away $1.5 million in PENN Cash and prizes to members.
Jay Snowden, Chief Executive Officer and President of PENN Entertainment, said: “PENN’s business has transformed over the last few years as we’ve expanded our retail, online gaming and entertainment experiences. With the rebranding of our loyalty program to PENN Play, we are taking steps to better align all of our brands under the PENN umbrella and create a more seamless omni-channel experience for our customers, which we believe will have a meaningful impact on both our retail and online gaming performance.”
Highlights of the new PENN Play program include:
- Meaningful rewards are more accessible to everyone. Customers can begin earning just by signing up, including at the new Play tier level. Additional benefits and rewards are unlocked at each of five tier levels – Play, Advantage, Preferred, Elite and Owners Club.
- Access to a new marketplace featuring popular retailers where members can redeem gifts and earn tier points and PENN Cash on everyday items.
- Access to new, exciting perks and entertainment experiences with PENN partner brands, including Live Nation and Choice Hotels.
- A new rewards website and mobile app, which allow members to participate in exclusive promotions and track progress towards earning exciting rewards that can be redeemed anywhere they play.
- PENN Play is supported by the company’s industry leading cardless, cashless and contactless 3 C’s technology to better meet the preferences of customers.
- PENN Entertainment Mastercard credit card sign-up incentives.
Gambling in the USA
Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.
Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.
This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.
In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.
“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.
Gambling in the USA
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
Gambling in the USA
Catawba Two Kings Casino Resort Rising in Kings Mountain as First Year of Construction is Completed

Significant construction has been completed during the first year of work on the $1 billion Catawba Two Kings Casino Resort in Kings Mountain, N.C., a site off Interstate-85 only 35 miles from Charlotte and close to the South Carolina border.
Construction on all aspects of the project is in full swing, with the foundations for the casino complex and hotel completed several months ago, the casino complex at its full height and expanding horizontally, and steel continuing to rise for the 24-story, 385-room hotel. The hotel tower framing is now 10 stories high, with an additional floor being added nearly every week. At completion, the hotel will be connected to the casino complex.
The casino complex includes the introductory casino on the first level, three levels of covered parking, a back-of-house level and top level with the main casino floor and restaurants. The introductory casino, set to open in spring 2026, will include 1350 slot machines, 20 table games, a 40-seat restaurant, a bar, sports betting kiosks, and Lucky North Rewards desk.
The introductory casino will replace the current temporary (prelaunch) casino, which continues to grow in popularity as it nears its fourth anniversary on July 1.
The main casino complex is targeted to open in 2027. It will be about 2 million square feet and feature:
• 4300 slot machines
• 100 table games
• 11 dining outlets, including a steakhouse, Italian restaurant, marketplace with six venues, café, and grab-and-go outlet
• A players lounge
• 11 bars, including a center bar and sports bar
• A 2700-space parking garage built under the casino complex and 800 surface parking spaces
The project has created hundreds of construction jobs. Upon completion, the casino resort will employ an estimated 2200 regional residents and citizens of the Catawba Nation.
“This casino resort will be an economic game changer for Catawba citizens and a force to drive the economy of Cleveland County and the City of Kings Mountain. This project is a testament to our resilience, our commitment to self-sufficiency, and our determination to build a better future for ourselves and our future generations,” Catawba Nation Chief Brian Harris said.
Harris noted the temporary casino is contributing to many community and charitable organizations in the region, and that will only increase as the full casino resort opens.
The project is being led by the Catawba Nation Gaming Authority under Vice President Trent Troxel, with Yates-Metcon as the construction general contractor; Delaware North as the gaming management, development and hospitality consultant; and SOSHNY Design architects.
“Once again, I want to thank the Cleveland County, City of Kings Mountain, federal and state leaders who have supported the Catawba Nation’s efforts develop the casino resort in its ancestral lands in North Carolina,” Harris said.
Work has also been completed on two key infrastructure projects for development of the permanent casino resort that were funded by the Catawba Nation: doubling the size of the Dixon School Road Bridge over I-85 near the casino entrance and installing new sewer lines near the casino.
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