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Gambling in the USA

The Growth of Online Gambling in the United States

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Online gambling represents a fast-growing industry in most countries on the planet. Some adopted it sooner, some later, the others are yet to embrace the niche, but nobody can deny online gambling’s rapid expansion. We all knew the United States as one of the strictest markets for this specific industry in the last couple of decades. However, everything changed in May 2018. With the help of the experts at bettingPicks4you we have summarized below all the most important changes in recent years when it comes to online gambling in the US.

The PASPA repeal                                                                                                                     

May 14th, 2018 was a crucial day in the history of online gambling in the United States. On this day, the US Supreme Court ruled out the Professional and Amateur Sports Provision Act (PASPA). It was an act that prohibited any kind of online sports betting across the country. Its repeal gave the option to all individual states to make their own decision on this matter.

The earliest movers were New Jersey, New York, Delaware, Mississippi, and Pennsylvania. Monmouth Park Racetrack in New Jersey thus became the maiden sportsbook available for bettors outside of Nevada. As expected, New York closely followed the pattern, allowing its residents to place legal wagers on their favorite sports teams. We all know that New York is a huge betting market as a home to the governing bodies in some of the most popular professional leagues such as the NBA, NFL, and MLB.

The new gambling culture in the states

It is hard to ignore the inevitable connection between gambling and the United States. More than half of the planet’s leading casinos are located in North America. The American Gaming Association released exciting data back in 2021, showing that commercial gambling has accrued around $53 billion in revenue in one year. You add taxes, media, TV ads, and a host of other gambling-related pastimes to the mix and you can easily understand the benefits for each state that has adopted online gambling by now.

Data Bridge Market Research

Data Bridge Market Research deals with growing appeals, future trends, and the sizes of markets. They have put together a great market analysis for online gambling in 2022, utilizing advanced techniques and recognizing both challenges and opportunities in the market in the process. The obvious growth in the popularity of online gambling has cleared the path for the continuous rise in all kinds of numbers in this sphere.

The main studies have shown a huge rise of 14% per unit for the online gambling market in the United States from now to 2028. By then, it is estimated that the market will bring close to $145 billion annually.

It is easy to understand the reasoning behind such numbers. The constant growth in online gambling comes in conjunction with the continuous rise in technology. New smartphones appear every single year, bringing online casino games closer to people. Digital e-wallets also help the case, making it possible for people to place wagers in just several clicks without the need for leaving the comfort of their homes at all.

Additional growth expected

We have witnessed many more studies on this matter and all have one thing in common. The market is only going to get bigger in the years. UnivDatos Markets Insights are thus predicting a 10% growth in the online sports betting industry in the United States from now to 2027.

Their analyses show the continuous expansion of each sport, including hockey, basketball, football, and baseball, etc. as well. We can already see the biggest online betting companies in the United States heavily advertised in pretty much any significant sports show or match in the country.

To sum it all up, the United States represents a huge market in this industry both because of the local gambling culture (Americans love casinos) and the availability of huge sports franchises that constantly attract attention (just think of Super Bowl) even for people who are not a massive sports enthusiast. In these circumstances, further online gambling growth in the United States seems inevitable.

Gambling in the USA

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

 

The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO awarded Pennsylvania license 

 

Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Gambling in the USA

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING™ platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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