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Compliance Updates

Enteractive granted Pennsylvania licence

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Enteractive granted Pennsylvania licence

 

Enteractive, the global leader in player reactivation and retention, has expanded its US market reach with a new service licence granted by the Pennsylvania Gaming Control Board (PGCB). The licence adds to Enteractive’s existing service licence from the New Jersey Division of Gaming Enforcement (NJDGE), which was issued in April 2021.  Enteractive is now able to actively engage with U.S. players in New Jersey, Illinois, and Pennsylvania.

Andrew Foster, CBO at Enteractive, said, “After the early success Enteractive has seen in the U.S. market and the positive way players are responding to our one to one personal approach, we’re proud to announce that we are expanding our reach into Pennsylvania state. It’s encouraging to see that the US audience is as appreciative of a personal, qualitative approach as the other global audiences we engage with on behalf of operator brands.”

The new PA licence gives Enteractive the ability to engage with the Pennsylvania population of 9.5 million adults, on behalf of sportsbook brands operating in the state with whom those individuals might be registered.  Enteractive’s innovative (Re)Activation Cloud platform allows operators to target selected audience segments, such as registered users who have not yet deposited as well as earlier depositors of different activity levels.  Using Enteractive’s bespoke API technology, operators can deploy database segments to Enteractive’s teams for personalised one-to-one engagement with players at the click of a button.

Mikael Hansson, Enteractive CEO, added, “With this Pennsylvania licence in addition to our licence in New Jersey, we’re available to support player retention for sportsbooks in the two largest online gambling states of the U.S.  With some leading U.S. brands already working with our stateside teams, our journey across the pond gets more exciting each day.”

Beyond reactivation services, Enteractive’s one-to-one conversations with players also act as frontline protection against problem gambling, with RG being a core element of every engagement with a player.

As the industry leader in player engagement, reactivation and retention since 2008, Enteractive is recognised as one of the top revenue generators for the global iGaming sector, successfully converting lapsed database segments at scale for a variety of leading operators.

Compliance Updates

4ThePlayer Approved for License by Pennsylvania Gaming Control Board!

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4ThePlayer Approved for License by Pennsylvania Gaming Control Board!

 

4ThePlayer.com is delighted to announce the latest development in its expansion across the United States; in a recent meeting, the Pennsylvania Gaming Control Board (PGCB) approved the Company’s participation in the Commonwealth’s iGaming market.

This achievement marks a key step in their strategic US market expansion and underscores their commitment to growing their presence in the regulated US market.

Pennsylvania is the fourth market, following New Jersey, Michigan, and Connecticut, to license and embrace their player-centric and entertainment-focused games.

An exciting portfolio, featuring top-performing titles such as 4 Fantastic Lobsters and 9k Yeti will soon be launched in Pennsylvania and live across the company’s impressive customer list.

Chris Ash, the Business Development Director and co-founder of 4ThePlayer.com said: “I am thrilled we can bring our unique gaming experience to the players of Pennsylvania. After the success we have seen with these titles in other states, we are excited for players in Pennsylvania to play them!”

Pennsylvania’s online casino market has been showing a steady growth trajectory with iGaming revenue 40.5% higher at $184.9m, compared to $131.6m in 2023 with online slots revenue alone jumping 35.6% to $125.9m.

4ThePlayer games will be available in Pennsylvania via Gaming Realms, 4ThePlayer’s trusted platform partner.

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Compliance Updates

NIGC Announces Acting Chair

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The National Indian Gaming Commission announced the President’s appointment of Associate Commissioner Sharon M. Avery as Acting Chair of the Agency, effective May 15, 2024. Secretary of the Interior Deb Haaland recently appointed Avery to a three-year term as Associate Commissioner, effective May 6, 2024. Avery will serve both as Associate Commissioner and Acting Chair until a presidentially appointed, Senate-confirmed Chair is in place.

As Acting Chair, Avery has the same statutory authority to lead the Agency and take official actions as a Senate-confirmed appointee.

“I am humbled the administration has entrusted me with the distinguished opportunity to serve as the NIGC Acting Chair. In this capacity, and to the best of my abilities, I will diligently execute my duties and responsibilities designated by the Indian Gaming Regulatory Act to continue the Agency’s regulatory oversight of tribal gaming facilities without disruption, until a permanent Chair has been confirmed,” said Avery.

Avery is an enrolled member of the Saginaw Chippewa Indian Tribe of Michigan. She has been with the NIGC for over four years where she has served as an Associate General Counsel in the NIGC Office of General Counsel. Before joining the NIGC, Avery served for more than 10 years in the legal department for the Saginaw Chippewa Indian Tribe of Michigan. Most recently, she served as the Tribe’s General Counsel for Tribal Operations.

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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