Gambling in the USA
GiG powered PlayStar brand goes live in New Jersey

Online casino PlayStar, powered by Gaming Innovation Group’s first class iGaming platform, is now live in the US State of New Jersey.
Having partnered with Ocean Casino Resort to secure access to the limited license market in the Garden State, much is expected from a launch that sees PlayStar leverage their unique product offering, centred around the established and flexible technology of GiG’s award winning platform.
GiG’s platform, built on nimble and agile technology and reinforced by a wealth of knowledge via over four years operational experience in the US, is uniquely positioned to power expansion for those with digital aspirations in regulated markets worldwide.
New Jersey has enjoyed significant growth and development since regulating, with operators looking to capitalise on a market posting gaming revenue at 31% higher in August 2022 compared to the same time last year, according to a report by the New Jersey Division of Gaming Enforcement.
The agreement penned between GiG and PlayStar is based on a revenue share model and has a minimum duration of four years.
PlayStar is aiming to provide an online casino experience like no other to players in regulated US states, through personalisation, engagement and exemplary customer service every time they pass through the casino’s digital doors. A privately owned company founded by industry pioneer Joel Wikell (founder of Boss Media, Readly, Blinto and Hexigames) and Co-Founder and chief development officer Adam Noble (ex Yggdrasil and Play’n’go), PlayStar can also expect to benefit from a management team with significant experience in online gaming.
Richard Brown, Chief Executive Officer of GiG: “From the beginning of our agreement, we at GiG have been impressed with the extremely strong product vision at PlayStar, backed by what is a very experienced industry team. We’re delighted that our technology has played a central role in the New Jersey launch, and can be proud that, as PlayStar establishes themselves as a strong and innovative iGaming brand in the US, the success of our partnership will further demonstrate and drive our ambition to be the platform partner of choice for operators in regulated markets.”
Per Hellberg, CEO of PlayStar: “There has been a tremendous amount of work put into getting this far, and to now be live in New Jersey is a major milestone. Of course, to have a great product you need a great platform and we’re very pleased with how the GiG platform has helped to bring our product vision alive. It’s only early days, but we’re seeing great numbers and confident we can build on that as we ramp up in New Jersey.”
Gambling in the USA
INTRALOT, Inc. signs contract with Montana Lottery to deliver next-generation lottery technology

INTRALOT S.A. is pleased to announce that its U.S. subsidiary, INTRALOT, Inc., has been awarded anew contract to provide the Montana Lottery with a next-generation lottery operating system and related services, including continued support for its Sports Bet Montana wagering product.
The new contract award follows a competitive Request For Proposal procurement process and marks the third contract between INTRALOT and the Montana Lottery, extending a nearly 20-year partnership built on innovation, reliability, and results.
The new agreement spans seven years with three one-year extension options and will ensure a fully modernized solution for nearly 1,300 retailers statewide. Under this new contract, INTRALOT will deploy its industry-leading LotosX Omni™ solution, which delivers a unified, future-ready lottery experience for players across the state using LotosX™, a best-in-class gaming platform engineered for upmost security, scalability, and innovation. INTRALOT will also design and provide an upgraded retail network infrastructure that will include the award-winning PhotonX retailer terminals and peripherals, plus new self-service terminals and multi-product vending machines, making the gaming experience more convenient and entertaining than ever for Montanans.
Bob Brown, Director of the Montana Lottery commented “We are very pleased to extend our business relationship with INTRALOT, a company that has been our partner for nearly two decades. This new contract ensures our lottery system remains modern and secure, allowing us to provide our retailers and players with the best possible experience. The LotosX Omni™ solution and new retail technology will be a game-changer, helping us to deliver an even more engaging experience for our players and continue to generate important revenue for the STEM scholarship program and for the State of Montana.”
Richard Bateson, CEO of INTRALOT, Inc. commented “We are honored to enter our third contract with the Montana Lottery and continue to partner with the Lottery as it embarks on its next phase of growth. With this new agreement, INTRALOT is bringing fresh resources, expanded expertise, andstate-of-the-art technology to reset and strengthen our local presence in Montana. At the heart of this transformation is our LotosXTM platform, a modular, microservices-based system that accelerates time to market, enables player-centric innovation, and delivers enhanced security and player protection through a proven and future-ready architecture.”
Since 2006, INTRALOT has played a pivotal role in Montana’s lottery success, helping to increase sales by an impressive 286% through technology upgrades and operational enhancements. Notably, INTRALOT introduced sports wagering to the state in 2020, uniquely tailored to Montana’s regulatory framework, and powers the Lottery’s wildly successful raffle game
Gambling in the USA
West Virginia University Announces New Gift to Support the Center for Gaming Research and Development

West Virginia University’s John Chambers College of Business and Economics is proud to announce the establishment of a new fund for the Center for Gaming Research and Development, generously seeded by gaming industry veterans Chen and Benjamin Truman.
Launched with the mission to promote research on responsible gaming practices and consumer protection in gambling markets, the Center leverages leading-edge expertise — including Chambers College like Professor Brad Humphreys, an internationally recognized researcher in the economics of gaming markets.
This new fund will enable the Center to:
- Expand its research initiatives into gaming markets, including analysis of transactions level data provided by gaming operators in West Virginia to identify and understand problematic gambling behavior and ensure fair pricing of wagers.
- Enhance integration of gaming-focused research and analytics into curricular offerings in the Chambers college, including cybersecurity, business data analytics, finance, management information systems, and economics.
- Develop courses, training, certificates, initiatives and other activities designed to foster innovation in gaming technology development, and prepare students for careers in racing, gaming, gaming operations, hospitality management, guest relations, entertainment, and other amenities typically offered in conjunction with gaming operations.
- Foster deeper collaboration with policymakers and industry stakeholders to translate research insights into impactful policy and practice.
The Center’s research, education, and outreach will have an important impact on the lives of state residents, college students throughout the state, gaming industry firms operating in the state, and state gaming regulators. This generous gift will allow the Center to fulfill the role envisioned by the state legislature when they passed The Responsible Gaming and Research and Industry Development Act. — Professor Brad Humphreys, Director, Center for Gaming Research and Development
This strategic investment by Chen and Benjamin Truman, a WVU alumni, underscores their commitment to evidence-based research and responsible industry practices. It will help propel the Center’s mission to safeguard consumer interests within evolving gaming markets.
We’re thrilled to see West Virginia University take a leadership role in shaping the future of iGaming and sports betting policy. As industry veterans, Chen and I are proud to support a mission that will not only advance responsible gaming but also help set the global standard for innovation and consumer protection in this space.” — Benjamin Truman, Co-Founder, Absolutebet.
About the Center for Gaming Research and Development
The Center was created by an Act of the West Virginia legislature, the Responsible Gaming and Research and Industry Development Act. The Center is dedicated to advancing academic research, analyzing gaming data including transactions level data, developing courses and initiatives to prepare WVU students for careers in the gaming industry, and shaping policy and industry standards through collaboration, education, and data-driven insight. It seeks to mitigate inherent risks in gaming—such as problem gambling and pricing opacity—by empowering informed decision-making among consumers, regulators, and industry players.
About the John Chambers College of Business and Economics
Located at West Virginia University, the Chambers College combines rigorous academic programs with an emphasis on cutting-edge research, equipping students to address real-world challenges across business disciplines.
Gambling in the USA
Detroit Casino Revenue Finds a Balance as Michigan Online Casinos Surge

There’s no denying that Michigan online casinos are still in a growth pattern.
Revenue records seem to be set almost every month, and yearly projections don’t seem to have a limit.
While the iGaming landscape continues to thrive, the three Detroit commercial casinos have found a leveling off point.
Though the three locations haven’t been able to approach the revenue totals they hit prior to the pandemic, there’s still steady cash flow coming in despite a lot of obstacles over recent years.
Detroit’s 2025 Revenue Just Below 2024
Detroit has three commercial casinos that operate in the downtown area. They are the MGM Grand Detroit, MotorCity Casino, and Hollywood Casino at Greektown.
The 2025 revenue for the three casinos through seven months has been similar to what they have seen in recent years. Overall, it is down less than a percentage point compared to 2024, but three of the seventh months have seen revenue growth year over year.
The data suggests that 2025 has been more consistent with its revenue than 2024. The high this year wasn’t quite as high, but the low also wasn’t nearly as low.
Detroit Levels Off as Online Casinos Grow
Prior to the COVID-19 pandemic, Detroit was seeing record revenue for its three casinos. The $1.45 billion it did in 2019 was an all-time high.
The slow return from the pandemic eventually led to a leveling off for Detroit, as yearly revenue since 2020 has ranged from $1.22 billion to $1.28 billion.
As that has played out, online casinos debuted in Michigan in January 2021. The first year of revenue was $1.11 billion, but has since more than doubled that total in 2024.
Through seven months of 2025, Michigan online casinos are already at $1.72 billion in revenue. That alone is more than all of 2021 or 2022, respectively. After August’s numbers come in, the total is likely to have surpassed 2023’s mark as well.
This year’s OC revenue is already over 27% ahead of where it was a year ago. Through July, Michigan’s iGaming had generated $1.35 billion in 2024.
Through seven months, the state is averaging over $245 million in monthly online casino revenue. Prior to 2025, Michigan had never hit $245 million in revenue for any month in its online casino history.
Should Michigan continue this pace, it will surpass $2.9 billion in annual iCasino revenue. The last quarter of the year has trended toward being the strongest revenue months each year, so $3 billion isn’t out of the question. If the 27% growth rate holds, the state would hit $3.1 billion in 2025 revenue.
Each new record just brings in more tax revenue for the state as well. Initial projections when Michigan pursued online casinos was around $40 million in annual tax revenue. The first year of 2021 brought in $201.7 million in state tax revenue and another $77.6 million in local taxes.
In 2024, Michigan online casinos generated $451.4 million in state tax revenue and another $168.7 million in local taxes. This year’s iGaming has already generated $330.0 million in state tax revenue and another $124.7 million in local taxes.
Source: saturdaytradition.com
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