The Women’s National Basketball Association (WNBA) and FanDuel announced a multiyear partnership extension, making FanDuel an Official Sportsbook Partner and Official Daily Fantasy Partner of the WNBA.

The extension arrives five years after FanDuel initially partnered with the WNBA, which marked the company’s first partnership with a women’s professional sports league and the first major fantasy operator to launch a WNBA game.

As part of the multiyear agreement, FanDuel becomes an Official Sportsbook Partner and continues to be an Official Daily Fantasy Partner of the WNBA, operating the Official Daily Fantasy Game of the WNBA. FanDuel will have the ability to leverage WNBA marks across its gaming platforms, as well as activate around retail and online sports betting. The company will also engage with fans through WNBA themed free-to-play games. In future seasons, FanDuel betting odds will also be featured on WNBA digital channels on select pages. In addition, FanDuel and the WNBA will collaborate on responsible gaming and best-in-class practices to protect the integrity of WNBA games.

“FanDuel has made a concerted effort to support sports equity. We are tangibly acting to elevate female athletes and one important way to do that is growing strategic partnerships with an organization that is the true pioneer in the space – the WNBA. This new deal allows FanDuel to build and promote a true sports ecosystem around women’s professional basketball including highlights now on FanDuel TV,” Amy Howe, CEO of FanDuel Group, said.

FanDuel will have a series of content integrations including highlights accessible within its sportsbook and fantasy sports platforms next season. The company will also have access to footage rights on FanDuel’s owned and produced content across its various platforms including the company’s recently announced television network, FanDuel TV and its new OTT network FanDuel +.

“We continue to see increased interest from a broadening fanbase in the WNBA. Fans are seeking more ways to engage with our game, and FanDuel has been a great partner in growing their offering to meet that demand, as shown by our partnership renewal. In the seasons ahead, we look forward to building on this strong partnership and working with FanDuel to introduce increased offerings as part of our focus on new and innovative ways to drive fan engagement and enhance the fan experience,” said WNBA Commissioner Cathy Engelbert.

Previous articlePariplay extends footprint in LatAm with Panama approval
Next articleKindred and Philadelphia Eagles Extend Partnership Through 2025
Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

LEAVE A REPLY

Please enter your comment!
Please enter your name here