Affiliate Industry

Glitnor Group strengthens US expansion with Time2play investment

Published

3 years ago

May 11, 2022

Glitnor Group strengthens US expansion with Time2play investment

iGaming powerhouse to collaborate with leading North American affiliate site as part of recent KaFe Rocks acquisition

Glitnor Group, the hugely successful Malta-based iGaming group that counts Lucky Casino and Swintt among its prestigious list of brands, has announced it has made a seven digits investment and now holds the majority of the North American focused affiliate, Time2play.com, as part of the company’s recent acquisition of KaFe Rocks.

One of the most reputable affiliate sites in the emerging US casino and sports betting markets, Time2play.com provides informative and unbiased reviews of North American-focused online gambling platforms with a view to helping US customers find the perfect website for all their betting needs.

Unlike many of the other affiliate sites in the industry, Time2play doesn’t allow operators to influence its rankings and secure favourable positions by paying more for their listings, meaning customers will only ever read measured reviews that guide them to the best legal and licensed sites in the continent.

With reviews being curated by a team of informed Time2play users and experts, the site provides a transparent, data-driven overview of online gambling operators across the US that allows readers to hand-pick the services that offer them the best long-term value without additional outside influence.

The collaboration with Time2play comes as part of Glitnor’s recent acquisition of leading affiliate platform, KaFe Rocks, with that move signalling the group’s first foray into the lead generation space as it continues to expand its addressable market and offer leading iGaming products across the globe.

David Flynn, CEO at Glitnor Group, said: “Glitnor Group has always been very open about its ambitions to become the most entrepreneurial and fastest growing business group in the iGaming industry – and our investment in Time2play.com is further proof of how serious we are about making in-roads in the hugely significant North American market.

“Time2play is run by a highly experienced team of industry experts and will provide informative, unbiased content that will help drive growth for the wider group. We’re excited to work with such a key player in the industry and are looking forward to a long and successful partnership with them.”

Alexander Korsager, Co-founder of Time2play, said: “Teaming up with an organisation the size of Glitnor Group is testament to the great work Time2play has been doing in the North American iGaming market and I firmly believe that together we can provide an even more valuable resource for all bettors in the US.

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“It’s clear that Time2play and Glitnor hold a shared vision for growth that focuses on empowering customers to make more informed choices about their online gambling, and I believe by working closely together we’ll be able to achieve our goals for expansion as the market continues to open up.”

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Affiliate Industry

MetaBet inks Gentoo Media partnership to enhance flagship sites

Published

3 weeks ago

January 16, 2025

George Miller

MetaBet, the pioneering provider of sports betting engagement tools, has partnered with Gentoo Media, a leading affiliate, to integrate its cutting-edge sports betting widgets into two of Gentoo’s flagship websites, World Sports Network (WSN) and Time2play.

MetaBet’s proprietary widgets are designed to nurture engagement, increase sportsbook conversions, and maximize affiliate revenue, all through seamless integration with just one line of code. With market-setting load speed and contextual placements, MetaBet’s products will empower Gentoo to focus on what they do best.

WSN and Time2play are trusted platforms for sports betting and casino enthusiasts in the US and Canada. Between them, they have captured an audience of millions of sports fans on the back of expert reviews, exclusive offers, and accurate content. As Gentoo amplifies its presence in the US, MetaBet’s innovative technology will be a key element in their success.

MetaBet Founder, Mark Phillip, said: “Partnering with Gentoo Media, a data-driven company with a new name but long track record, is a testament to our market-leading status. Our technology, leveraged through their trusted platform will enhance engagement and conversions to accelerate Gentoo’s growth strategy within the US and beyond.”

Affiliate Industry

AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners

Published

2 months ago

December 12, 2024

Adrienn Sarkany

PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).

The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

3 months ago

October 31, 2024

George Miller

Increase Redirect Speed by 5 Times with Affilka New Feature

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.