Grand Casino Hinckley Installs the QCI Platform


Hard Rock Casino Rockford and Quick Custom Intelligence (QCI) jointly announced that the QCI unified gaming platform has been deployed, the team has been trained and are actively using the tool at the new property in Rockford, Illinois.

“When we were looking for a tool that truly covers all the important aspects of player development, we needed to look no further than QCI. QCI provides true transparency into hosts’ efforts to drive business. However, most impressive was the tech support and ease of configuration of the platform specific to our market,” Tim Schipper, Director of Player Development at Hard Rock Casino Rockford, said.

“QCI Host is a powerful, long-term solution for player development departments in the gaming industry and that QCI Host has been built by gaming industry experts for gaming industry executives,” Schipper added.

“This deployment has shown how important it is to have the right tooling even in the very early stages of a new property. Using the QCI Host Platform the Rockford team has been able to immediately connect with their high-value guests in real time. With over 1,000 users of the QCI Host product in a wide variety of property sizes, we are proud of how our proven product has meet the dynamic needs of the Hard Rock Casino Rockford,” Dr. Ralph Thomas, CEO of QCI, said.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.


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