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Gambling in the USA

FREEBALL LAUNCHES AS LARGEST ONLINE SWEEPSTAKES IN U.S. HISTORY

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FREEBALL LAUNCHES AS LARGEST ONLINE SWEEPSTAKES IN U.S. HISTORY

 

Powered by Lotto.com, people across all 50 U.S. states will have the chance to enter Freeball every week, with the potential to win $10 million
Launching as its own entity, in partnership with Lotto.com, Freeball LLC is a nationwide free-to-enter sweepstakes platform that is fast, easy, and contactless to use, offering players the chance to win an enticing $10 million jackpot every time they enter.
Over and above the grand prize of $10 million, which is guaranteed by industry leader SCA Promotions who have covered over $10 billion in risk and awarded over $200 million in prizes, Freeball entrants are also eligible to win many other monetary prizes. The prizes range from $1 to $1,000, which are distributed weekly, with live draws announced every Sunday at 9pm EST via Freeball’s website. Results are generated by SCA’s certified random number generator (RNG) and the first live draw will take place on Sunday, December 19, 2021.
“We can’t believe the time has come to launch this one of a kind platform, and with the holidays right around the corner, the prospect of winning $10 million really couldn’t come at a better time”, said Francesca Morra, Marketing Manager at Freeball LLC. “We encourage everyone to enter as there is truly nothing to lose and everything to win!”
Anyone aged 18 and over can play Freeball by signing up for their free ticket at www.freeball.com. Participants must provide their full name, email and home address, phone number, and birth date in order to verify their age. All eligible players can then sign up via the website, with no app or deposit required, and participate in the jackpot game every week by choosing their lucky numbers and keeping their fingers crossed! The good news is there can be multiple winners every week – it simply depends on players’ luck and how many numbers they match.
Freeball is powered by Lotto.com, who launched earlier this year as the first digital platform for buying lottery tickets on any device, with no app download or deposit required. The business operates a state-of-the-art e-commerce platform based on four key pillars, including convenience, security, safety, and peace of mind, all of which enables players to buy official state lottery tickets from the comfort of their own home or on the go.
“The team at Lotto.com are beyond excited to be partnering with the largest free to play sweepstakes in U.S. history and supporting this new platform from a marketing standpoint”, said Thomas Metzger, CEO of Lotto.com Inc. “We have been focused on accessibility since our inception so we couldn’t be more proud to promote this nationwide launch with no costs or hidden caveats involved to enter. It doesn’t get much bigger than this in our world and we wish everyone the best of luck!”
Currently, anyone 18 and over physically located in the state of New Jersey can purchase state lottery tickets via Lotto.com, as well as access information about previous and future draws. Lotto.com will soon be announcing plans to expand nationally, with the aim of making the lottery more accessible to as many people as possible across the United States.

Gambling in the USA

Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

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Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.

The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.

“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.

Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.

“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

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Gambling in the USA

Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

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Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.

Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.

This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.

In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.

“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.

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Gambling in the USA

Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

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Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.

With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”

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