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Gambling in the USA

DraftKings and Kindbridge Research Institute Advance Veterans-Focused Responsible Gaming Research

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DraftKings Set to Launch Top-Rated Online Sportsbook in Vermont on January 11

 

DraftKings Inc. announced a multi-year financial commitment to Kindbridge Research Institute (KRI) for a new research program to study the nexus of veterans and responsible gaming, with the ultimate goal of advancing evidence-based research in this area and improving the lives of impacted veterans. DraftKings is the only U.S.-based operator contributing to this project and, as a result of DraftKings’ contribution, KRI will be able to launch the 50x4Vets program, which relies on a three-pronged approach and will include funding research at veterans-focused gaming treatment centers across the country. This initiative is designed to provide a solution to the lack of information about problem gaming among veterans.

“Today’s announcement underscores our commitment to furthering evidence-based research in responsible gaming and DraftKings’ long-standing support for our veterans,” said Christine Thurmond, Director of Responsible Gaming, DraftKings. “The DraftKings S.E.R.V.E.S. global corporate social responsibility program encompasses both our responsible gaming activities and our Tech for Heroes program, which provides free high-tech skills training to veterans and military spouses, as well as 1:1 mentoring opportunities with our employees. Supporting this vitally important veterans research is something DraftKings takes pride in.”

“Teaming up with DraftKings to launch the 50x4Vets program, which seeks to improve treatment for veterans, stands to advance the field in multiple ways, including closing the gap in comprehensive research and literature in this area,” said Nathan D.L. Smith, PhD, Founding Executive Director, KRI. “We are grateful for DraftKings’ financial contribution, which has made a key difference in our ability to start the multi-year research project while collaborating with inpatient treatment centers serving veterans – lending an innovative approach to incorporating in the research actual, lived experience of individuals who require intervention. Our hope is that this work will make a difference in the experience of veterans while building a knowledge base that will make an impact on researchers and advocates across the country.”

The 50x4Vets program seeks to provide a permanent, long-term solution to the lack of research on problem gaming among veterans, with a three-pronged approach:

  1. Leverage Existing Treatment Infrastructure: In the U.S., there are only a few veterans-focused clinics that specialize in gambling disorder. KRI has planned partnerships with researchers and clinicians to create multiple research centers that leverage this existing infrastructure. The research centers will each receive funding for three years to boost research capabilities while ensuring the highest quality staff and care for patients. Treatment will also be made available to veterans who are unable to seek in-person treatment through KRI’s partnership with Kindbridge Inc., a telehealth company with the largest network of therapists trained to address gambling and gaming disorders in the US.
  2. Provide Multi-Year Commitments: To hire staff and build infrastructure that will produce high quality research in the long term, a multi-year commitment is needed. Each center will be guaranteed funding for a minimum of three years to ensure qualified staff can be recruited, trained, and retained.
  3. Support Multiple Research Centers: The landscape of treatment for gambling disorder in veterans is diverse. By funding multiple research centers, the researchers can create and test treatment modalities in different settings and share knowledge about what works between the centers. This collaboration will exponentially increase the speed, quality, and utility of the research being done.

A leader in digital sports entertainment and gaming, DraftKings is committed to creating inclusive and responsible pathways for people to build, create, imagine, and innovate through the DraftKings S.E.R.V.E.S. program, standing for Service, Equity, Responsibility, Vitality, Entrepreneurship and Sports.

  • Service is a key pillar of the program, encompassing the company’s commitment to those who have served in the military. DraftKings provides training in high demand tech skills for current and returning veterans, and their spouses, to help them expand their abilities in their current role or to find meaningful employment, or explore careers in tech, through its Tech for Heroes Program. Since its launch in 2018, DraftKings has hosted 21 Tech for Heroes training classes across six cities and online, with over 500 veterans or military spouses trained, and nearly one $1M raised through the support of its customers who participate in charity DFS contests throughout the year. Additionally, its training program is complemented by a 1:1 career mentoring program for DraftKings employees and the veteran community, in collaboration with American Corporate Partners.
  • Responsible gaming is also an important part of the S.E.R.V.E.S. program and DraftKings’ responsible gaming focus is to protect consumers with groundbreaking technology, effective staff training, education and resources for customers, and through the support of evidence-based research, including with world-class organizations like KRI, the International Center for Responsible Gaming, and the Harvard Medical School affiliated Cambridge Health Alliance.

To learn more about DraftKings’ commitment to responsible gaming and to advancing social innovation around the world, please visit DraftKings S.E.R.V.E.S. To learn more about KRI, please visit kindbridgeinstitute.org.

Gambling in the USA

EveryMatrix live on DraftKings in the US with Supremeland Gaming

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EveryMatrix live on DraftKings in the US with Supremeland Gaming

 

EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.

The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.

Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.

EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.

It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.

“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”

Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”

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Gambling in the USA

INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT

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Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.

Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (“RSI”), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.

The new agreement covers Infront’s extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.

The deal also covers Infront’s wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as France’s Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.

Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”

Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”

For more information, visit infront.sport.

 

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Gambling in the USA

BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS

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Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.

Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.

Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.

The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.

NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that they’ve watched a race for the first time because they’ve placed a bet on it.

“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” said Jai Maw, Co-Founder and President of Batting Hero. 

Maw continued, ”As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.”

As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. They’re also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.

Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.

“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,” said Joe Solosky, Managing Director of Sports Betting at NASCAR. “We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.”

North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCAR’s handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.

Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Hero‘s team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.

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