Yggdrasil signs content distribution agreement with IGT to enter North America


IGT strengthens PlayCasino game library for U.S. and Canada with Yggdrasil’s high-performing content 

Yggdrasil, the leading worldwide publisher of online gambling content, has signed a multi-year iGaming content distribution agreement with IGT.

The agreement grants IGT exclusive access to a selected number of Yggdrasil’s online slots for distribution to operator partners in the U.S. and Canada where iGaming is permitted.

Titles include fan-favourites from Yggdrasil’s wide and diverse portfolio such as Vikings Go WildValley of the Gods and Cazino Zeppelin.

IGT expects to feature the first Yggdrasil game on its platform in December 2021.

The landmark deal marks Yggdrasil’s entry into the exciting North American market as more and more states regulate online gaming.

Fredrik Elmqvist, CEO of Yggdrasil, said: “Yggdrasil continues to deliver on its growth strategy, and U.S. and Canada are key territories for driving continued sustainable long-term growth, and shareholder value. We are delighted to partner up with IGT, the world’s leading gaming supplier, who will have exclusive territorial distribution rights for a selected number of our best-in-class Yggdrasil game titles.

“As the online gaming market continues to expand in North America, we look forward to supporting IGT’s PlayCasino customers to realise their goals through our player-centric, highly entertaining and iconic games.”

“Partnering with high-performing game developers such as Yggdrasil Gaming is a pillar of IGT PlayDigital’s growth strategy and an additional differentiator of the IGT PlayCasino value proposition,” said Enrico Drago, IGT CEO Digital & Betting. “Yggdrasil Gaming’s artistic talents, passion for innovation and commitment to quality and performance shine through in all their games and we believe Yggdrasil games will complement our player-favourite IGT PlayCasino games.”

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including EuropeanGaming.eu.


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