NCPG’s Partnership with NFL Takes Problem and Responsible Gambling Services to Next Level
The National Council on Problem Gambling (NCPG) has received the largest grant in the organization’s nearly 50-year history as part of a transformative partnership with the National Football League Foundation (NFLF).
The three-year grant, totaling $6.2 million over three years, will enable NCPG to significantly upgrade their National Problem Gambling Helpline, provide grants to non-profit organizations across the country for problem gambling prevention programs, and launch communications initiatives that focus on responsible gambling and where to get help for gambling addiction, including public service announcement and their new website, www.responsibleplay.org.
“NCPG’s Board of Directors looks forward to working with NCPG staff to maximize the opportunities this partnership with the NFL provides. Broadening our awareness, outreach, and innovative prevention efforts with partners across the country allows us to help people understand that gambling is a recreation with risks. Understanding the risks is key to keeping gambling fun. When gambling becomes a problem, knowing the resources for help is crucial. This support from the NFL helps us elevate our responsible gambling programs and meet our goals to reach those we serve,” NCPG Board President Maureen Greeley said.
In addition to the NFL’s grant to NCPG, the league is launching an integrated campaign that encourages people to play responsibly by sticking to a game plan, including setting a budget to know their limits, using licensed, regulated operators and asking for help if they need it. The core message of the campaign’s creative is “Stick to Your Game Plan. Always Bet Responsibly.” The advertising will encourage sports betters to visit NCPG’s www.responsibleplay.org site. In addition, the NFL has agreements with their official sports betting partners (Caesars Entertainment, Draft Kings, and FanDuel) to collaborate on information sharing and support the NFL’s responsible gaming efforts, which include developing their own robust responsible gambling programs.
“We are thrilled to expand our partnership with the National Council on Problem Gambling to advance responsible betting support and prevention across the country. The NFL has a long history of community engagement and advocating for issues that impact the NFL family and the broader society at large. It is critical that we use the NFL’s platform and resources to support the NCPG’s mission as they expand and upgrade their impactful, nationwide services,” Anna Isaacson, NFL’s Senior VP of Social Responsibility, said.
