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Gambling in the USA

SCIENTIFIC GAMES TAKES ITS SHOWROOM ON THE ROAD FOR SG SUMMIT LIVE

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SCIENTIFIC GAMES TAKES ITS SHOWROOM ON THE ROAD FOR SG SUMMIT LIVE

 

Scientific Games Corporation is taking the best of their gaming showroom on the road for SG Summit Live, an interactive experience built in a semi-truck to conveniently showcase new products in a unique and safe way to customers across the country. Departing from Scientific Games headquarters in Las Vegas, the mobile showroom will travel approximately 14,500 miles across the U.S. with 15 scheduled stops.
“We are excited to bring SG Summit Live across the country to give our customers an in-person showroom tour,” says Brian Pierce, Scientific Games’ SVP of North American Sales. “The last year has shown us that it is important for us to create unique experiences, like this mobile showroom, to reach our customers and continue to deliver best-in-class service and the high-quality products we’re known for. Our team has worked tirelessly to bring our newest products and innovations directly to our customers’ doorsteps, so they can safely and conveniently experience the latest technology hitting the gaming market.”
SG Summit Live is a fully immersive experience that provides customers with a comprehensive and safe showroom tour, while in the comfort of their own city. With this mobile showroom experience, Scientific Games brings their customers the opportunity to interact and see the latest innovations in gaming technology with knowledgeable and experienced team available on-site to answer questions and deliver the high-quality customer service that the Company is known for.
SG Summit Live will showcase famed products, customer favorites and new innovations including:
  • Kascada™, a popular new cabinet continuing the legacy of portrait cabinet success
  • Mural™, the newest and grandest cabinet available in market showcasing Emperor’s Coins™ – 88 Fortunes®, the latest title in the 88 Fortunes game family, and WILLY WONKA™ – Dreamers of Dreams™ starring a life-size Willy Wonka
  • Kyber™, the award-winning augmented reality table game that combines eye-catching projections and object recognition technology
In addition to their innovative slots and table products, the Company will also display their latest advancements in Systems, Sports Betting and iGaming including:
  • Unified Wallet™, an award-winning cardless and cashless gaming experience that gives players the power to instantly access funds to play slots and table games through the use of a mobile app, and features simple fund transfers in and out of the game, as well as loyalty club registration and access
  • Player Boutique®, an automated marketing and gift fulfillment solution that directs players to the gaming machine, rather than a line or kiosk, and features two-day shipping powered by Amazon Prime
  • OpenSports™, a reliable and versatile retail and digital sports betting platform offering flexible and modular technology that operators can mix and match to best fit their needs, which includes Don Best pricing and trading solutions, which offers real time pre-match and in-play odds, pricing and betting data services and solutions for North American sporting events and competitions and the SportCast BetBuilder feature allows players to build bets across multiple markets on a single game with instant pricing through a seamless User Interface (UI)
  • The world class iGaming ecosystem, OpenGaming™, an open network that brings comprehensive games from a wide range of in-house studios and third-party partner studios, enhanced with innovative features designed to ramp up the gaming experience
SG Summit Live will be held from June through September. For dates and more information, visit scientificgames.com/events.

Gambling in the USA

Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

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Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.

The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.

“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.

Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.

“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

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Gambling in the USA

Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

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Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.

Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.

This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.

In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.

“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.

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Gambling in the USA

Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

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Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.

With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”

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