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Gambling in the USA

America’s First Legal Online Casino and Slots Channel launches in Michigan

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America's First Legal Online Casino and Slots Channel launches in Michigan

 

The Slot Squad has recently launched in Michigan, following the legalization of online casino gaming in the state.

Casino goers and slot fans in the Wolverine state can now tune in to the Twitch channel https://www.twitch.tv/theslotsquad and witness jackpot wins, enter free giveaways and claim exclusive free bet offers every night from 8pm EST seven days a week.

The channel is hosted by six streamers including residents of Michigan. Each of the six streamers is well versed in the gaming world and bring their own interest and entertainment to the table.

The Slot Squad was brought to life by US Gaining affiliate Wedge Traffic, and is already gaining traction in the state, with hundreds of Michigan residents tuning in every night to learn more about the online casino games on offer in their state.

David Copeland, co-founder of Wedge Traffic, said: “Casino streaming is something which has become hugely popular in Europe, but has not yet broken into America. We are already operating in New JerseyPennsylvania, and West Virginia with great success, and plan to bring that excitement to Michigan.”

The Slot Squad’s audience comes from far and wide, with no restrictions on viewing. In future, more US states are expected to legalize online casino gaming which will undoubtedly broaden opportunities for America’s first legal online casino and slots channel.

 

SOURCE The Slot Squad

Gambling in the USA

Churchill Downs Incorporated Completes Acquisition of a Majority of Casino Salem Project in New Hampshire

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Churchill Downs Incorporated (Nasdaq: CHDN) (the “Company”) announced today that the Company has completed its previously announced purchase of a majority of the outstanding interests of a Salem, New Hampshire joint venture (“Casino Salem”) with the right to develop a charitable gaming, entertainment and dining venue.

The initial phase of Casino Salem opened on July 9th. CDI will finalize plans and commence construction of the future phases of the project, including a rebranding of the venue, an expansion of the gaming floor, and several food and beverage concepts.

The acquisition was funded with the Company’s existing credit facility. Closing of the transaction was subject to usual and customary closing conditions, including receipt of approval by the New Hampshire Lottery Commission.

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Gambling in the USA

Aristocrat Interactive wins iLottery Contract with the Massachusetts State Lottery Commission

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Aristocrat Interactive and the Massachusetts State Lottery Commission (MSLC) today announced that NeoGames US LLP (“Aristocrat Interactive”) has been selected as the winner of a competitive tender to deliver a full service iLottery platform and related services for the MSLC.
This is a significant milestone for Aristocrat Interactive and supports the MSLC’s strategic plan to modernize its lottery offerings, meeting evolving player preferences through a secure and scalable digital channel. The MSLC is the leading per capita performing U.S. retail lottery and 3rd worldwide.
From July 1, 2026, Aristocrat Interactive has been contracted to provide services to the MSLC for five years, with three additional three-year extension opportunities. These services will include a comprehensive iLottery platform solution, game content including eInstants and draw games, proprietary central gaming and player account management systems, and a market-leading aggregation platform for third-party game content.
Aristocrat Interactive will work in partnership with the MSLC to execute its marketing efforts, player promotions, customer communications and service, and responsible gameplay solutions and compliance.
Moti Malul, Aristocrat Interactive CEO, said: “We are extremely proud to be selected as the partner for MSLC– after a highly competitive process.
“We’re excited to be partnering with the MSLC who are widely recognized as a global leader in lotteries. We look forward to helping the MSLC deliver on its objective to expand player engagement through innovative and responsible online play, and further enhance their ability to contribute to and support local communities. Our commitment to iLottery together with our diverse and proven platform solutions and top performing content portfolio, trusted people and seamless integration, is what sets us apart,” Moti said.
Mark William Bracken, the MSLC Executive Director said: “The Massachusetts State Lottery Commission is taking a significant step forward in modernizing our operations with a world class iLottery program to complement our industry-renowned retail program.
“After a comprehensive and competitive process, Aristocrat Interactive demonstrated the best value for the Commonwealth. Partnering with Aristocrat Interactive provides us with a proven, successful platform that will allow the Lottery to fulfill its mission of maximizing funding for early childhood education and care that will benefit families throughout the Commonwealth,” Mark William said.
This win reinforces Aristocrat Interactive’s position as a trusted partner for regulated jurisdictions seeking innovative, modern, omnichannel iLottery solutions. It follows Aristocrat Interactive beginning to provide its award-winning platform to power digital growth to New Hampshire from July 2025 and recently signing a six-year agreement with Michigan Lottery to begin in July 2026. Aristocrat Interactive through its joint venture with NeoPollard – NeoPollard Interactive (NPi) has also partnered with Alberta Canada, Michigan (until June 2026), North Carolina, Virigina, and West Virigina.
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Gambling in the USA

How Alberta’s Insider Lobbyists Delivered for Gambling Companies

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Private gambling companies and industry groups have waged a years-long lobbying campaign to shape Alberta’s regulated internet gaming and sports betting strategy, including hiring several consultants with ties to the United Conservative Party government, the Investigative Journalism Foundation has found.

Alberta is expected to launch its iGaming market early next year, making it the second province where residents can legally gamble online and place bets with private operators. Provincial records show that since 2020, at least 21 different gambling companies and industry associations registered to guide, inform, and educate various government ministries on online betting regulation and market frameworks.

Global gaming platforms like BetMGM, Caesars Entertainment, and Bally’s Corp. have all sought meetings with Alberta government officials, as have a swath of major Canadian companies including the Stars Group, Score Media and Gaming, and its parent company, Rogers.

Along with their own in-house advocates, gaming companies and groups have also enlisted the help of professional influencers from more than a dozen public relations firms.

The IJF’s analysis of public lobbying records found 11 of the lobbyists registered to represent the gaming and sports betting industry previously held positions within the United Conservative Party or the Alberta government.

Representing the Canadian Online Gaming Association, Endgame Strategies’ lobbyist Pierçon Knezic worked as the UCP’s deputy campaign manager during the 2023 election. In between her time as a ministerial press secretary and a senior communications adviser for Alberta’s government, Eliza Snider was part of the team managing the Score Media and Gaming account for public relations giant Hill & Knowlton.

Wellington Advocacy employed a stable of former government staff for clients such as Pure Canadian Gaming and Caesars Digital, including Clancy Bouwman, assistant to Premier Jason Kenney; Brad Tennant, former UCP executive director; Ashley Wilde, former UCP director of operations; Nick Koolsbergen, Kenney’s chief of staff and campaign director; Peter Csillag, UCP caucus director of issues management from 2017 to 2019; Lucas Robertson, who served with the UCP caucus, the minister of health’s office and the UCP caucus whip’s office; and Ethan Lecavalier-Kidney, former policy adviser to Alberta’s finance minister.

Brandon Aboultaif, press secretary to Minister of Service Alberta and Red Tape Reduction Dale Nally, who is responsible for iGaming legislation, would not say which companies Nally has met with but told the IJF in an email that the minister and his department “continue to meet with all interested industry stakeholders to engage on issues related to the launch of a private, regulated iGaming market in Alberta.”

“We are taking the next step toward establishing a private, regulated online gaming market in Alberta by further engaging with Indigenous partners and stakeholders on Alberta’s iGaming strategy, including the development of regulations related to social responsibility and consumer protection,” he said.

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Regulated online gambling has grown rapidly in North America following the decriminalization of single-game sports betting in the United States in 2018 and in Canada in 2021. Single-game betting allows people to bet on various aspects of individual sports events.

While the expansion of legal markets has corresponded with a surge in lobbying activity, industry efforts to push for privately owned online gambling go back much further, said Renze Nauta, program director for work and economics at Cardus, a non-partisan Christian think tank.

Nauta pointed to a 2011 report on single-event sports wagering and related press releases from the Canadian Gaming Association as examples of the long-standing push for open markets, as well as the source of industry statistics on black-market gambling activity that have been widely circulated and used to make the case for legalization.

“I can’t speak to the intensity of the lobbying effort; it’s clearly a long-standing one. Because from 2011 to 2021, that’s a 10-year period where there was clearly an attempt to bring this to Canada,” Nauta said.

In its publications, the Canadian Gaming Association estimated that Canadians were spending at least $10 billion annually on illegal single-event sports betting, and an additional $4 billion gambling on grey-market websites based in jurisdictions where these bets are legal. The estimate that $14 billion in illegal sports betting was taking place in Canada was subsequently cited by members of Parliament and continues to be referenced by government and media.

The potential taxable income that would come from capturing a share of black-market activity has been a primary justification for iGaming legalization cited by legislators from Alberta to Ontario to the federal government and various U.S. states.

The potential tax revenue has also been a consistent theme in lobbying communications recorded in the Alberta lobbyist registry. Notices filed by Pure Canadian Gaming note the “economic contributions of gaming to the Alberta economy.” The Stars Group declared its intention to educate the government and to establish “safe, regulated environments that benefit jurisdictions,” including “incremental government revenue opportunities.” And Century Mile Racetrack and Casino had discussions with the government on how “gaming can drive tourism and economic prosperity.”

A similar emphasis on corporate and economic benefits has also dominated Canadian media coverage of the legalization of sports betting, according to a study from researchers at the University of British Columbia.

About 85% of newspaper articles on sports betting between 2020 and 2022 featured themes of legality and industry change, while the issues of gambling harm and reform were present in less than a quarter of articles surveyed.

“The newspaper coverage through that three-year window is really emphasizing and framing the economic, business and financial considerations. Particularly this idea of capturing the illegal market through legalization and regulation, at the cost of much discussion around harms and the risks of excessive gambling and the health of the public,” said Luke Clark, director of the Centre for Gambling Research at UBC.

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The study also found that industry representatives were by far the most frequent sources interviewed in media coverage. Seventy per cent of articles included voices from the gaming industry, while few academics, addiction and public health advocates or people with lived experience with gambling made the news.

Clark said this imbalance in perspective stems from the disparity in size and resources between the groups representing these different viewpoints.

While academics might offer a more complicated and nuanced take, they have less time to dedicate to media, and people with lived experience aren’t connected, co-ordinated and issuing press releases.

The gaming providers now operating in Canada, on the other hand, are big global gambling corporations with resources dedicated to influencing government and public opinion.

“These are huge companies with a footprint in many different parts of the world. They have large public relations teams and huge marketing and advertising budgets. And they’re very well positioned when media reach out. They’re right on it with clear messages that frame things from their perspective,” Clark said.

Source: thetyee.ca

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