Gambling in the USA
Conscious Gaming Launches Bettor Safe – A National Consumer Awareness Campaign
Campaign launches with state initiatives in New Jersey and Pennsylvania to educate consumers about the risks of illegal betting sites and improve their overall understanding of online betting
Conscious Gaming today launched “Bettor Safe,” a national campaign to educate consumers about the risks of betting on illegal websites and the benefits of legal and regulated gaming options if they choose to wager.
Accompanying today’s campaign launch, two state-specific initiatives, Bettor Safe New Jersey and Bettor Safe Pennsylvania, also rolled out with the goal to have a presence in other states soon.
Leveraging a multi-channel approach that will reach consumers through advertisements, videos, an informational website and state-specific resources, Bettor Safe aims to empower individuals to know where online betting is legal and distinguish between regulated and unregulated sites.
“Bettor Safe underscores Conscious Gaming’s commitment to consumer protection and safety by directly educating individuals about the risks of unregulated online betting,” said Conscious Gaming VP of Corporate Social Responsibility & Communications, Seth Palansky. “This campaign comes at a pivotal moment when American sports fans are gearing up for the NCAA basketball tournament amid a pandemic that continues to push individuals online. Now more than ever we must educate consumers and equip them with the tools to make more informed decisions about online betting.”
Today, fifteen states and the District of Columbia offer some form of legal online betting. This includes sports betting, iGaming and poker. But recent data suggests persistent confusion among consumers about online betting. According to the American Gaming Association (AGA), 35% of individuals are unaware if online betting is legal in their states and many more, deceived by illegal operators, are wagering on unregulated sites. Bettor Safe will address misinformation by providing easy-to-find, consumer-facing resources about legal online betting, with the Bettor Safe website serving as an educational hub.
“The regulator community sees, firsthand, the risks that illegal gambling present to consumers and state governments. We cannot cede the established rules and safeguards of regulated internet gaming to offshore websites that have zero accountability,” said the North American Gaming Regulators Association (NAGRA) in a statement in support of Bettor Safe. “NAGRA is pleased to support Bettor Safe and we encourage all stakeholders to rally behind this campaign to educate consumers and stamp out unregulated internet gambling.”
A recent survey conducted by Conscious Gaming on behalf of the Bettor Safe campaign polled more than 500 adults in New Jersey and Pennsylvania, respectively, on their habits and attitudes towards online betting. The survey found more than 25% of respondents in New Jersey and more than 30% of respondents in Pennsylvania are unaware if online betting is legal in their state or responded that it was not legal.
Further, the survey revealed about 75% of New Jersey and Pennsylvania residents could not or are not sure if they could differentiate a legal betting site from an illegal website. However, among those surveyed who currently bet online, respondents (42% in both New Jersey and Pennsylvania) overwhelmingly cite “safety and security” as most important to them.
“Educating Pennsylvanians about the security and safety advantages of legal online betting is critical,” said Pennsylvania Gaming Control Board Executive Director Kevin O’Toole. “Approved operators in Pennsylvania have been vetted and they meet high regulatory standards which permits consumers to wager on legal sites with the confidence that their funds and identity are secure and that regulated websites will be responsible and accountable. The Bettor Safe campaign is an important resource to empower consumers to identify and use these regulated sites in Pennsylvania.”
Bettor Safe is the latest effort from Conscious Gaming to aid consumers and promote responsible gaming. In September 2020, Conscious Gaming rolled out PlayPause, a new responsible gaming and sports integrity tool to help the gaming industry manage self-exclusion and impermissible bettor programs.
Gambling in the USA
Games Global Launches Custom Slot Game Caesars Palace Frenzy with Caesars Digital
Launch marks the first bespoke game launch in the partnership between gaming operator and premier gaming provider
Games Global today announced the exclusive launch of Caesars Palace Frenzy, a Caesars-branded slot title that marks the first bespoke game launch on behalf of Games Global’s partnership with premier gaming operator Caesars Digital. Caesars Palace Frenzy is now exclusively live on Caesars Palace Online Casino in New Jersey with plans to expand to Michigan and Pennsylvania, offering players another highly engaging, operator-specific gaming experience with iconic Caesars Palace branding.
Caesars Palace Frenzy combines the excitement of the Las Vegas Strip’s iconic casino with innovative gaming dynamics crafted by Games Global. Designed exclusively for Caesars Digital online casino players, this game delivers an online slot experience with engaging gameplay, sophisticated graphics and dynamic features like scatter pays, multiplied free spins selected by a concentric wheel and a seven-tier jackpot line-up.
This launch demonstrates Games Global’s continued emphasis on partnering with top iGaming operators to deliver exclusive and custom gaming products to players.
“Working closely with Caesars Digital to create Caesars Palace Frenzy has been an exciting journey,” the Chief Executive Officer for Games Global, Walter Bugno, said. “This game is more than just an online slot experience, it is an adventure that mirrors the thrill and grandeur of one of the world’s most iconic destinations. We’re thrilled to see it come to life and deliver a unique blend of entertainment and gaming.”
“We’re committed to collaborating with top gaming providers to launch custom online casino experiences for our players that can’t be found anywhere else,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matt Sunderland, said. “Caesars Palace Frenzy delivers on that commitment by providing an elevated gaming experience that we’re certain our players will enjoy.”
The Alabama-Coushatta Tribe of Texas has announced the plans to build a brand-new casino resort on its Tribal lands in Polk County.
“We are incredibly excited to embark on this new chapter. This new casino resort will not only provide significant economic benefits for those living and working in the region, but it will also become a vibrant destination for visitors,” Ricky Sylestine, Chairman of the Tribal Council, said.
While specific details are still being finalized, the new resort may offer a variety of amenities including a state-of-the-art casino floor, hotel accommodations, and diverse dining and entertainment options.
The Tribe has engaged the architectural firm FFKR to design the new resort. FFKR is known for its innovative and creative designs. The Tribe is confident the firm will create a truly exceptional destination.
In addition to the new casino resort, the Tribe is planning an extensive remodel to its existing Ischoopa/One Stop Convenience Store and Truck Stop. The remodel will include adding electronic bingo machines.
The Alabama-Coushatta Tribe of Texas will be releasing news related to the new resort and any additional developments in the coming months.
BetConstruct, a leading company in iGaming technology and services, is heading to Sigma Americas in Sao Paulo, Brazil from April 23-25, 2024.
Sigma Americas is a major event focusing on iGaming with 10,000 delegations and more than 200 professional speakers. This event serves as an exceptional platform for participants to present their innovative offerings, engage with fellow industry leaders, and establish new business relationships.
BetConstruct is poised to introduce its cutting-edge products and solutions to the growing Brazilian market at the upcoming event. As a premier provider of online iGaming solutions, the company will showcase its comprehensive range of services to all attendees, offering diverse solutions tailored to meet their specific needs and preferences.
Moreover, BetConstruct will demonstrate its newest Spettacolare offer by Mr. First, which is a fleeting opportunity to maximise user profits and explore the potential of FTN.
Attendees of the event can find BetConstruct in the Transamerica Expo Center at Stand O60, where they will have the opportunity to gain a comprehensive understanding of BetConstruct’s products and solutions.
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