Canada
Bragg Gaming Provides Corporate Update in Advance of Graduation to Toronto Stock Exchange
Bragg Gaming Group announced that the Company is accelerating its expansion into the U.S. and Canadian iGaming markets.
Bragg’s recent completion of a number of its strategic objectives, including:
The Company’s recently completed acquisition and earn-out of ORYX Gaming
Transformation of the Company’s balance sheet from liabilities of circa C$50.0M to currently more than C$40.0M of cash upon the anticipated full conversion of accelerated warrants;
Strengthening of the board of directors with the recent additions of Richard Carter and Paul Godfrey;
Graduation to the Toronto Stock Exchange on Wednesday, January 27, 2021
have created a strong foundation for the company to accelerate its expansion into the burgeoning U.S. and Canadian markets. The Company is increasing its investment in its technology, regulatory/compliance and business development teams to ensure that it is optimally positioned to capture new U.S. and Canadian revenue streams. Bragg intends to launch their cutting-edge B2B iGaming technology platform and casino content aggregator in all states that permit iGaming, with the intent of building a leadership position in the B2B space. The Company is currently in the process of applying for B2B supplier licenses in New York and New Jersey. Bragg’s growth strategy is predicated on filing for B2B supplier licenses in all other states where iGaming is regulated and in Canada once legislation permits.
“Our successful achievement of the key objectives we set earlier in 2020 has allowed us to move ahead with our global plans more quickly than we’d anticipated,” said Adam Arviv, CEO of Bragg Gaming. “We’re now focused on growing in two vital areas – quickly building share in the surging U.S. B2B gaming market, while also leveraging our significant success in European and Latin American markets by diversifying our offering in our key jurisdictions.”
Bragg is also focusing on building scale and growing market share in worldwide casino markets, particularly in its stronghold E.U., through an augmented and diversified product offering. Bragg is in the process of applying for various European B2B supplier licenses, most notably the U.K. Gambling Commission. The Company is enhancing its content base through leading studios, growing its existing Sportsbook and Lottery products, expanding into new products, such as instant-win, and enhancing its iGaming platform services. Bragg is also heightening its focus on local market regulatory compliance where it offers B2B services.
The Company also provided a trading update today. Revenue for FY 2020 was ahead of management expectations with adjusted EBITDA expected to hit the higher end of the range. The outlook for FY 2021 for revenue remains unchanged (C$73.5M) with adjusted EBITDA of C$6.4M, with the change in EBITDA reflecting the Company’s commitment for significant investment within FY 2021 to focus on U.S. and Canadian growth and expansion. Bragg will continue to update on its progress in its upcoming FY 2020 financial reporting in March, 2021.
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
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