Why the US is right to licence affiliates

Published

5 years ago

December 22, 2020

Why the US is right to licence affiliates

James Ashton from FindMyUKCasino.com says other markets should look to regulate and licence affiliates in order to improve standards

Lawmakers in the USA were absolutely right when they took the decision to require affiliates to apply for and obtain a licence in order send players to approved operators in each regulated state.

While this was and is a divisive issue, I believe it is the only way to ensure that affiliates are meeting the necessary safe gaming requirements and that they are operating responsibly.

In other regulated markets such as the UK, the onus remains on the operator to ensure their affiliate partners are playing by the rules with their licence at risk in the event of non-compliance.

This is a huge task for operators, and I would argue that it is almost impossible for them to effectively monitor and police all of the affiliates they work with.

It makes sense, then, to put the responsibility on the affiliate to meet the required standards and for them to suffer the consequences in the event they fall short.

Of course, there are other benefits to affiliates being licenced.

Affiliates have a clear rulebook to abide by

Regulating and licensing affiliates provides publishers with a clear set of rules and guidelines to follow, something that we don’t have in markets such as the UK.

Stake - Best Online Casino & Sports Betting Platform

While the Gambling Commission and the Advertising Standards Authority provide some guidance as to what is considered best practice, it is open to interpretation.

Licensing sets out clear requirements for affiliates to meet, and then on-going regulatory audits make sure they continue to meet these requirements moving forwards.

It would also encourage affiliates to innovate around safe gaming and responsible gambling. As all affiliates would have to meet these requirements, they could become a point of difference.

At FindMyUKCasino.com we are always looking at ways of improving how we protect players, but if we had clear standards to meet, we could then look to take this to the next level.

Only professional affiliates will be awarded a licence

By licensing affiliates, regulators can instantly weed out the bad actors to ensure those active in their market are professional, reputable and responsible.

This is simply not the case in regulated markets that do not licence affiliates – anyone can launch a website, partner with online casino and slot sites and start targeting players.

We have seen instances where affiliates have created content around “Online casinos not on Gamstop” which is hugely irresponsible and morally bankrupt.

Licensing benefits players first and foremost as they can access online casino comparison sites run by legitimate organisations and individuals, but there is a benefit to operators, too.

Because the affiliate has already been vetted and approved by the regulator, operators know they are partnering with a professional organisation that is serious about its role in player acquisition.

One of the affiliate managers we work with once told me that more than half of the sites they work with do not generate any new player sign-ups and FTDs.

For the operator, this is wasted time and resources that could instead be invested with genuine affiliate partners that are able to deliver the results both parties are seeking.

Improved relationship between operators and affiliates

Licensing improves the relationship between operators and affiliates; at present, compliance can be a key point of friction between both sides of the partnership.

Operators are rightly worried about the consequences of non-compliance and when an affiliate breaks the rules – whether intended or not – they often demand rapid resolution.

While professional affiliates go to great lengths to ensure compliance, and to rectify any issues without delay, not all publishers work in this way.

Licensing affiliates takes the responsibility away from the operator and puts it on the affiliate.

This in turn takes away any friction points around compliance and allows operator and affiliate to work more closely on other areas such as improving the way brand(s) are promoted across the site.

Brings all stakeholders together

By licensing affiliates, lawmakers and regulators ensure that all stakeholders are being held to the same standards and requirements, which in turn brings everyone together.

By working to the same rules, everyone knows what is expected of them when it comes to safe gaming and responsible gambling and ensuring that players are fully protected.

You are only as strong as your weakest link, and in markets where affiliates are not regulated those that do not operate responsibly are the chink in the armour.

While regulating and licensing affiliates will always be divisive, if you ask any professional gambling affiliate they will likely say it is something that is needed.

It is something the Find My UK Casino team welcomes as we believe it is the best way to protect players and to ensure that affiliates are working to the highest possible standards.

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Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders

Published

2 days ago

July 9, 2025

George Miller

Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders

At iGB L!VE 2025 in London, the N1 Partners made a statement for its top partners — loud, bold, and airborne.

N1 Partners delivered an unforgettable iGB L!VE experience for one of their high-performing teams — Traffic Squad. Currently ranked in the top three of the year-long global N1 Puzzle Promo leaderboard, they’re chasing the ultimate prize: a Robinson R22 Beta II helicopter. The special day, arranged by N1 Partners, featured a unique journey through London aboard the red Wealth Bus, followed by an exclusive flight over the city center in an N1-branded helicopter.

“This ride left me speechless, to be honest.” “Amazing.” “Absolutely breathtaking.” And finally: “Truly one of the best experiences of my life!” — representatives of the Traffic Squad team shared their impressions of the helicopter ride.

iGB L!VE became another key step in N1 Partners’ global Puzzle Promo. The exclusive N1 merch distributed at the conference was more than just swag — it served as an additional puzzle piece that boosted partner teams on the leaderboard.

During the conference, the N1 Partners team held dozens of strategy sessions with affiliates, exploring top-converting offers and traffic-boosting tactics. “This year in London was a genuine level-up for us,” said Alexa Bond, Head of Affiliates at N1 Partners. “We brought more than deals — we delivered experience. From strategy sessions to skyline views, our focus stays the same: give partners the tools and energy to be number one.”

N1 Partners remains open to new collaborations. Ready to unlock your next revenue milestone? Drive traffic and start climbing toward that Robinson R22 helicopter. This is your moment — join the N1 Puzzle Promo.

Affiliate Industry

Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

Published

3 weeks ago

June 19, 2025

George Miller

Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

N1 Partners is gearing up for iGB Live London 2025, and will bring something visitors won’t want to miss. On July 2–3 at ExCeL London, guests will find N1 Partners at Booth J50 — where a black-and-red stand designed to resemble an elegant bus stop welcomes guests beneath the slogan: Hop on the Wealth Bus.

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.

N1 Puzzle Promo: Your road to the helicopter prize

N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.

Here’s how it works:

1 puzzle piece for every 10 FTDs from SEO traffic
1 puzzle piece for every 40 FTDs from PPC and ASO
1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)

The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.

Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.

What’s on board at Booth J50

The stand will offer plenty of engaging activities for visitors:

Bar — visitors can grab a drink and connect with the N1 Partners team.
Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.

Why meet N1 Partners in London

N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.

Here’s what the program offers:

CPA up to €650
RevShare up to 45% + NNCO
Hybrid deals
No shave, no delays, guaranteed payouts

At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.

N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.

Let’s meet in London!

Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.

Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.

Affiliate Industry

Meet MegaList: The Rising Force in iGaming Affiliation

Published

4 weeks ago

June 16, 2025

Zoltan Tundik

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.

In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”

So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.

The iGaming Affiliate World: Why It (Still) Matters

Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.

Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.

It’s simple:

Informed players make better choices.
Strategic affiliates deliver better traffic.
Everyone wins. Except, of course, the shady operators who preferred it the other way.

Meet the MegaList Brands

These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.

MegaCasinoList

Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.

That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.

They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.

MegaTipsList

If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.

MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.

Designed for bettors who like to stay informed without needing a PhD to understand the odds.

MegaBetList

For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.

MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.

From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.

Why This All Matters (And Why It’s Working)

The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.

That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.

And if we may drop in a little vision while we’re at it:

“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”

For once, a statement that isn’t just inspirational filler.

So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”

MegaList has both, and a track record to prove it.

Explore MegaList’s network:
🔗 MegaAffiliatesList.com